6 Best ActiveCampaign Alternatives & Competitors

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If you’re looking for ActiveCampaign alternatives, chances are you’re tired of its clunky UI, high prices, and recurring bugs. Also, some integrations on ActiveCampaign —especially Typeform—can be difficult to use, and the platform has a lot of bugs that hinder your automation workflow. (link)


These limitations hamper your customer engagement and marketing efforts. That’s why we’ve compiled a list of ActiveCampaign alternatives that help you convert high-intent shoppers, retain your present customers, drive revenue from them, and build brand loyalty. 

In this blog post, we compare every feature, pricing, and integration to help you decide better. 

6 Best ActiveCampaign Alternatives 

1. Plivo CX

Source: Plivo CX

Plivo CX Engage is customer experience software for e-commerce brands that allows you to acquire, engage, and service your customers. The platform is suitable for end-to-end marketing campaigns and offers personalization options to connect deeply with your target audience. 

What makes it a great ActiveCampaign alternative?

  • One platform to manage the entire CX lifecycle - from acquiring and engaging to servicing
  • Text channels for customer support, retention, and engagement.
  • A personal delivery platform and network for direct carriers connects with multiple fallbacks and automatic failover
  • AI-assisted customizations and message templates 
  • Easy user interface

Why choose Plivo CX? 

  • The code-free segment builder lets you create laser-focused customer groups.
  • The “Journey” feature analyzes the customer journey to trigger communication so you always send the right follow-up message to the right person at the right time.
  • You can import contacts from Shopify, BigCommerce, and Magento stores.
  • Access AI-generated message suggestions based on your goals and urgency, customizable templates, and support for various channels like SMS, email and WhatsApp.  
  • Plivo CX ensures reliable message delivery and offers lower prices while directly working with carriers.  
  • You can automate your marketing campaigns by writing messages with AI, customizing them with variables, seeing real-time previews of how they will look on the recipient’s screen and scheduling them.
  • Use cart abandonment automation, back-in-stock alerts, and flash sales messages to engage with possible buyers. 
  • Seamless integration with Shopify, with advanced features such as journey building and event tracking.
  • Embedding chat in your app or use an AI chatbot to help your customers solve queries themselves in minutes  
  • Track your campaign performance with live dashboards and historical reports that share insights into average wait time, average handle time, average abandonment rate, active agents, and more. 

What’s the catch? 

  • The engagement capability is built for e-commerce brands and currently works only for Shopify stores
  • Plivo CX has many advanced features, so there’s a small learning curve


Plivo CX Engage offers several plans:

  • The free plan allows 300 SMS a month
  • Paid plans start from $19/month (and allow the brand to send 1500 texts a month).

Customer ratings & reviews 

G2: 4.5/5 (700+ reviews)

Capterra: 4.3/5 (80+ reviews) 

2. Omnisend

Omnisend is an e-commerce marketing platform that helps with sending emails, SMS, and push notifications. 

What makes Omnisend a great ActiveCampaign alternative? 

  • Easy user interface
  • Omnichannel marketing
  • Great customer service 

Why choose Omnisend?

  • Create branded and shoppable emails with images and customizable discount codes in minutes. 
  • Design campaigns with the drag-and-drop builder with dynamic content blocks, especially made for e-commerce stores.
  • Leverage customer profile data and shopping history to create segments based on average order value, purchase recency, and more.
  • Use sales dashboards with metrics like campaign reports and store revenue, and click maps to find the best-performing email templates and reuse them.
  • Employ omnichannel marketing, i.e., email, SMS, web notifications, Facebook ads, MMS campaigns and Google ads from one platform.  

What’s the catch? 

  • You don’t get segment-based reports.  (Link)
  • AI writing is only available to create the email subject line.


  • Basic plan: Free
  • Standard: $16
  • Pro: $59
Source: Omnisend

Customer ratings & reviews

3. Attentive

Attentive is an AI marketing platform that uses SMS and emails to help you connect with your target audience. 

What makes Attentive a great ActiveCampaign alternative?

  • The revenue calculator forecasts revenue based on existing traffic, average order value, monthly traffic, and conversion rates. 
  • Easy user interface
  • AI-assisted live agents to reply to customers 

Why choose Attentive?

  • Smart Sending and Quiet Hours pick the best times to send messages and avoid busy or night hours to avoid annoying customers.
  • LiveSMS lets customers engage with brands on-site. It uses customer data to provide real personalized support. 
  • Attentive Customer Passport acts as a card for each customer. It contains their contact information, activities, and attributes. 
  • Smart dashboards show list growth, message revenue, and customer engagement to monitor campaigns and A/B tests.  
  • Attentive provides a customizable kick-off plan to launch SMS campaigns. 

What’s the catch?

  • The email design is glitchy. (link)
  • Analytics is very basic. (link)
  • The price quickly goes up as you start using moderate features, making it expensive for small businesses. (link)


  • Pricing isn’t available on request.

Customer review

  • G2 review: 4.8/5 (491 reviews)
  • Capterra review: No reviews 

4. Postscript 

Postscript is also an SMS marketing platform that helps you market your product through text messages. 

What makes Postscript a great ActiveCampaign alternative? 

  • Text channels for customer support, retention, and engagement on top of promotions
  • Offline lead generation with QR codes 
  • Text-to-join keywords 
  • Easy user interface

Why choose Postscript?

  • Pop-ups to collect new phone numbers and emails that are designed to match your brand aesthetics and offer incentives
  • Enables you to create unlimited text-to-join keywords and share them across various marketing channels. These keywords serve as valuable tools for tracking opt-ins. 
  • Seamlessly bridge online and offline interactions by generating unique QR codes for product packaging, signage, and other physical locations. With these QR codes, you can effortlessly convert in-person engagements into valuable SMS subscribers, expanding your reach and customer base.
  • Offers over 65 trigger events and more than 45 segmentation filters. The Intuitive Flow Builder uses these events to create SMS campaigns and automations. 
  • Opt-in forms to collect SMS subscribers at crucial touchpoints such as checkout pages, including popular platforms like Shopify, Recharge, and Carthook

What’s the catch? 

  • Postscript only provides SMS. (link)
  • Only Shopify integration (link)


  • Starter: Free ($0.015/SMS, $0.045/MMS + Carrier fees)
  • Growth: $100/month ($0.01/SMS, $0.03/MMS + Carrier fees)
  • Professional: $500/month ($0.007/SMS, $0.024/MMS + Carrier fees)
  • Enterprise: Custom pricing 

Source: Postscript

Customer ratings & reviews

  • G2 review: 4.9/5 (159 reviews)
  • Capterra review: No reviews 

5. Klaviyo

Klaviyo is SMS and email marketing software that manages conversations and helps you send personalized and relevant messages to your customers at the right time. 

What makes Klaviyo a great ActiveCampaign alternative?

  • Color-coded performance charts 
  • Predictive analytics 
  • AI customer segmentation
  • Dynamic web experience for customers 

Why choose Klaviyo?

  • Offers omnichannel marketing with SMS, emails, push notifications and reviews
  • Segments customers based on specific purchases, discount code usage, and predicted customer lifetime value using historical data, APIs, and native integrations
  • Offers a pre-built flow template that you can customize with your branding in a few clicks. Add triggers to these flows, and you can connect with your customers at the most relevant time. 
  • Visualizes all marketing data from multiple channels into one dashboard. You can also watch campaign performance by segment. 
  • Offers predictive analytics that can forecast the next order date, lifetime value, average time between orders, and churn risk. 
  • You can personalize page content based on site visitors' history and tailor pricing and promotions based on their behavior and preferences.

What’s the catch?

  • Too expensive for small businesses (link)
  • Subpar customer service (link)
  • Unnecessary features in some plans (link)
  • Steep learning curve; not beginner-friendly (link)


  • Starter: Free
  • Email: $45/month
  • Email and SMS: $60/month

Source: Klaviyo 

Customer review

6. Sinch MessageMedia

Sinch MessageMedia simplifies customer engagement by offering conversational messaging across various channels, including SMS, email, and chat. 

What makes Sinch Message Media a great Active Campaign alternative?

  • Integrates with CRM, marketing tools, ERP, and e-commerce tools
  • Easy user interface 

Why choose Sinch MessageMedia?

  • A unified inbox that lets you interact with their customers seamlessly
  • Offers robust audience segmentation, custom fields, and personalized SMS templates, allowing you to create highly relevant and engaging messages
  • You can send automated messages in bulk to reach a wider audience with minimal effort. 
  • Option to send messages from a dedicated number. You can use toll-free numbers and 10-digit long or short codes to deliver your messages effectively.
  • The platform offers robust reporting and analytics tools such as reporting dashboards, short trackable links, and mobile landing pages, allowing businesses to track engagement metrics and gain valuable insights into campaign performance.

What’s the catch?

  • Sometimes, the message delivery is slower than expected. (link)
  • Hubspot integration can be clunky. (link)


  • Basic: $49/month
  • Conversations: $99/month
  • Pro: $249/month
Source: Sinch MessageMedia

Customer ratings & reviews

  • G2 review:  No reviews 
  • Capterra review: No reviews 

Pick The Best ActiveCampaign Alternative

These were the best alternatives to ActiveCampaign. If you want to make the switch immediately, try Plivo CX Engage. It offers easy UI, AI-assisted customizations, in-app customer service and fully customizable IVR with personalized automation. These features allow you to customize your promotions and convert your audience to customers. 

You can engage your customers with multiple channels, such as SMS, Whatsapp, and email. Additionally, you can service them via SMS, WhatsApp, email, voice, and live chat. Plivo CX helps segment and target the right customers at the right time, so your brand becomes their first choice whenever they think of buying. 

Let’s supercharge your marketing efforts with Plivo CX Engage. Check out Plivo now. 

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