The Future of
Messaging:
RCS API

Connect with customers like never before. Deliver interactive, branded messages that boost engagement and drive conversions—all with our RCS APIs

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Successful brands worldwide use our APIs.

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Send Richer, More Rewarding Messages with RCS

Branded Messaging

Make your conversations stand out with your logo and branding.

Rich Media

Engage in visual storytelling with rich cards and carousels.

Interactive Elements

Empower customers to act in real time with suggested actions and replies.

Verified Sender

Built trust by sending messages from a verified sender customers recognize.

Real-World Applications, Powered by RCS

Showcase your product offerings

Let customers browse and shop your products without leaving the conversation.

Send Interactive Appointment Reminders

Empower customers to confirm or reschedule with just one tap.

Deliver Tickets and Passes

Offer easy access to scannable tickets and boarding passes.

Send Rich Order Updates

Keep customers up-to-date on their orders with visual order details.

Automate Customer Support

Resolve issues quickly with Intelligent chatbot flows.

Benefits of RCS over SMS

Pay on Delivery

You only pay for messages that successfully reach your customers.

Track Reads & Clicks

Get actionable insights with read receipts and click-through data.

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Interactive Messaging Functions

Enable rich interactions with action buttons, quick replies, and carousels.

Branded & Verified Sender

Build trust with branded and verified sender profiles.

Request Early Access to RCS Messaging

70% of users are more likely to communicate with brands via RCS.

900 million+ people worldwide are using RCS.

35x higher open rate than email. 

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Volume pricing starts at 200,000 units/ month. For lower volumes, check our standard pricing

Thank you for your interest in Plivo.
Unfortunately, based on the information you provided, we are unable to provide service at this time.
We apologize for any inconvenience this may cause and appreciate your understanding.

Thanks for your interest in Plivo. We have two account options available to meet customers’ varying needs:

  • Self-service: no commitment, standard pricing, free basic support.
  • Committed spend agreement: guided implementation, premium support options, and discounted rates. These packages involve an annual contract starting at $750 a month.
Based on the information that you provided, a self-service account seems like the right fit for your business. Use the links below to get started:
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FAQs

FAQs about RCS

What is RCS messaging?

Rich Communications Services (RCS) is the next generation of SMS messaging. It combines the global reach and reliability of SMS with the rich, interactive features of chat apps like WhatsApp and WeChat. Read more about RCS messaging in our blog post: What is RCS Messaging? A Complete Guide.  

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What is RCS Business Messaging (RBM), and how is it different from RCS messaging?

RCS Business Messaging (RBM) is a version of RCS designed for businesses to communicate with customers. While RCS messaging supports P2P messaging, RBM focuses on A2P messaging, allowing businesses to send branded, interactive, and rich media messages.

With RBM, businesses can include logos, images, videos, and action buttons in their messages, delivering a conversational experience similar to chat apps, but with the reach and reliability of RCS.

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Do all mobile phones support RCS?

RCS is supported on Android and iOS devices. However, availability depends on the region and carrier network. While person-to-person (P2P) RCS messaging is widely supported in many regions, Rich Business Messaging (RBM) is still growing and available in an increasing number of countries.

For Android devices, most modern smartphones support RCS. Apple began supporting RCS for P2P messaging in select markets in late 2024.

To learn more about device and regional support for RBM, contact our experts.

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Does RCS messaging need an internet connection?

For RCS message delivery to work, the end user must have an internet connection enabled through Wi-Fi or mobile data. This applies to both text-based and rich media messages.

Is Rich Business Messaging available for international use?

While P2P RCS messages can be sent globally, A2P RCS messaging is subject to operator and regional restrictions. In most regions, operators currently support only domestic A2P messaging.

Plivo can help you navigate these restrictions and set up RCS messaging across multiple geographies. Contact our experts to learn more about regional coverage and availability.

Does Rich Business Messaging support two-way communication?

Yes, Rich Business Messaging enables two-way communication. Customers can respond to messages, interact with suggested replies or action buttons, and engage in real-time conversations with businesses.

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