Whastapp Business API

WhatsApp Business API Pricing

Streamlined Pricing: Meta's Fee + One Simple Plivo Fee.

Meta Fee
Meta charges a fee* per
conversation at rates that depend on the type of conversation.
Plivo platform fees
₹0.066/conversation*
Pay per conversation, not per message.

*Visit Meta's website for details.

*One fee for any conversation, anywhere, with no extra charge for media messages.

Our volume-based discounts offer significant savings

Conversational Messaging, Reinvented

Simplified Pricing

One price for all types of customer conversations.

Crystal-clear billing

Forget per-message pricing. Embrace predictability.

Tailored billing options

Choose USD or INR for seamless transactions.

Frequently asked questions

What is a ‘conversation’ in the context of Plivo's WhatsApp Business API, and how is it defined?

A ‘conversation’ is defined according to Meta's guidelines. For the precise definition and more details, please refer to Meta's documentation.

What makes Plivo's pricing model uniquely beneficial for businesses?

Our model is designed for transparency and ease, eliminating per-message fees and offering a single rate for any conversation type.

Can businesses be billed in currencies other than USD or INR with Plivo?

Currently, Plivo supports billing only in USD and INR to cater to global clients efficiently.

What are Meta’s fees?

Meta’s fees are charges imposed by Meta for using the WhatsApp Business API, applicable to all providers. The Meta conversation-based pricing fee varies by use case and is charged in 24-hour increments that start when the first message from a business is delivered.

Does Plivo offer different rates for different types of WhatsApp conversations?

Plivo champions simplicity and transparency by offering a unified rate for all conversation types. This policy ensures businesses can engage in various conversations without worrying about fluctuating costs.

How can businesses access Plivo's volume-based discounts?

Our volume discounts are crafted to support businesses as they scale. Discuss your needs with our team so that we can tailor a pricing plan that optimizes your ROI.

Does Plivo charge extra for sending multimedia messages within WhatsApp conversations?

No. Plivo supports multimedia messaging within WhatsApp conversations, allowing for a richer, more engaging customer experience without additional costs.

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Work email is required
Monthly volume is required
Primary use case is required
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Annual agreements available if monthly spend exceeds $750 a month.
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Volume pricing starts at 200,000 units/ month. For lower volumes, check our standard pricing

Thank you for your interest in Plivo.
Unfortunately, based on the information you provided, we are unable to provide service at this time.
We apologize for any inconvenience this may cause and appreciate your understanding.

Thanks for your interest in Plivo. We have two account options available to meet customers’ varying needs:

  • Self-service: no commitment, standard pricing, free basic support.
  • Committed spend agreement: guided implementation, premium support options, and discounted rates. These packages involve an annual contract starting at $750 a month.
Based on the information that you provided, a self-service account seems like the right fit for your business. Use the links below to get started:
If you’d like to discuss a committed spend agreement, please provide us a bit more information by filling out this form.
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