Plivo’s Guide to SMS Marketing Beyond the Message

Before you hit send — remember, there’s more to SMS marketing than what appears on the screen. Plivo has been sending texts for over a decade on behalf of customers such as Byju’s, Zomato, Mercado Libre, Zynga, and Deckers.

We’ve put together this guide to help you understand the different types of messaging content, available number types, and some regulatory pitfalls to avoid.