Number Masking Keeps User Data Safe
Anonymize communication between two parties to safeguard personal phone numbers from being shared.
- Safeguard user information — Connect users with partners like drivers, delivery agents, sellers, technicians, contractors, and other service providers without revealing their phone numbers.
- Prevent platform leakage — Ensure all transactions, interactions, and engagements remain within your platform.
- Uphold brand reputation — Maintain user trust and foster a positive brand image by ensuring your users’ privacy and safety.
You’re in good company
- Purchase a number on the Plivo console.
- Complete a single API integration
That’s it! You’ve successfully implemented number masking.
- Audit calls - record calls for analysis, audits, and quality assurance.
- Avoid unanswered calls - redirect inbound calls and manage call flows.
- Personalize user experience - play prerecorded voice files in regional languages.
- Customize call settings - configure your preferred call flow parameters. testing
Jungleworks uses Plivo’s number masking feature to conceal real phone numbers, which means that delivery drivers and customers can communicate safely without compromising their privacy.Number masking case study
Number masking anonymizes communication between two parties in a voice call by sending calls through an intermediate phone number that acts as a proxy between the two parties. Consider a consumer communicating with a ride-hailing service driver through an app: The customer taps a button to call a proxy phone number, and the proxy instantly and automatically connects to the worker’s number. Neither party can see the other party’s real phone number.
With number masking, your customer dials a proxy phone number, and the proxy instantly and automatically connects to your worker’s number. The same process can work in the opposite direction if a worker wants to contact a customer, and number masking works equally well for text messaging. Plivo acts as the proxy when your application uses Plivo’s SMS or Voice API.
- Grocery delivery firms like Instacart and Fresh Direct in North America and Bigbasket and Swiggy in India
- Package delivery vendors, including global names like UPS, FedEx, and DHL, and local services such as Delhivery and Dunzo in India
- Ride-hailing apps, including global names like Uber and Bolt, and local services such as Lyft in North America and Ola in India
- Takeout food delivery apps, including global names like DoorDash, Uber Eats, Grubhub, and Deliveroo, and regional apps such as Eatigo in Asia and Foodora in Scandinavia