SMS Marketing

Bulk messaging offers the best reach and lowest costs for SMS marketing, connecting you with your customers, whenever and wherever they are, allowing you to provide relevant information, and receiving an immediate response.

SMS API Platform
SMS API Platform

Fastboy nails customer service with help from Plivo SMS marketing

Utilizing the Plivo SMS API, Fastboy’s GoCheckin app provides appointment reminders and marketing messages to over 10,000 beauty salon customers across the globe.

SMS API Platform

Why Use SMS for Marketing?

Why use SMS

SMS marketing is immediate, ubiquitous, and mobile-first, which makes it very effective for reaching customers. SMS marketing also allows you to be ultra-relevant to your customers, reaching specific people at specific moments. You can harness the transactional power of SMS marketing to build an opt-in audience and facilitate purchases as well as build awareness of a brand or an issue. By integrating SMS marketing with other marketing tools, including social media, events, email, and sales promotions, you can increase the effectiveness of your entire marketing program.

7 SMS Marketing Use Cases for Your Business

Businesses use texting for a variety of purposes and marketing is one important application. Here are seven of the top SMS marketing use cases.


Promotional offers and coupons


Order confirmations and information


User surveys or review requests


New product or service notifications


Cart abandonment reminders


New blog or content updates


Easy Development and Integration

Fast & Reliable Global User Authentication

Before You Hit Send — Plivo’s Guide to SMS Marketing Beyond the Message

There’s more to SMS marketing than what appears on the screen. Plivo has been sending SMS for over a decade on behalf of clients such as Byju’s, Zomato, and Mercado Libre. We’ve put together this guide to help you understand the different types of SMS content, available number types, and some regulatory pitfalls to avoid.READ THE GUIDE

Before You Hit Send — Plivo’s Guide to SMS Marketing Beyond the Message
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#1 in satisfaction among Twilio alternatives

Find out more about why Plivo is the number one Twilio alternative for SMS marketing.

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Volume pricing

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Volume pricing starts at 200,000 units/ month. For lower volumes, check our standard pricing

Thank you for your interest in Plivo.
Unfortunately, based on the information you provided, we are unable to provide service at this time.
We apologize for any inconvenience this may cause and appreciate your understanding.

Thanks for your interest in Plivo. We have two account options available to meet customers’ varying needs:

  • Self-service: no commitment, standard pricing, free basic support.
  • Committed spend agreement: guided implementation, premium support options, and discounted rates. These packages involve an annual contract starting at $750 a month.
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