• 14 May 2019

4 Reasons to Test a Backup SIP Trunking Service Now

Telecommunications for business have improved dramatically over the years, including with the introduction of voice over internet protocol (VoIP) technology. VoIP provides a variety of benefits over traditional phone networks including lower costs, more flexibility and convenience, but when offered by a legacy phone company, these solutions still carry certain drawbacks such as limited coverage and long-term, inflexible contracts.

The advent of SIP trunking, however, solves many of these issues. With SIP trunks, VoIP calls can run through a cloud-based provider that routes calls through a variety of telecom providers based on location in order to deliver premium call quality and global coverage. Plus, cloud-based providers tend to offer flexible contracts and pricing models that make it possible to test their solutions while you still have phone service through a traditional telecom.

Consider testing a backup SIP trunking solution while you’re still under contract with a traditional provider. That way, when your existing contract ends, you’ll have the first-hand experience you need to  decide whether switching to SIP trunking makes sense for your company. Meanwhile, other benefits to setting up a backup SIP trunking solution include:

1. Broader coverage and foolproof fail-over

Adding a backup SIP trunking solution enables you to make calls even when your main provider can’t deliver, either because of a technical failure or because of limited geographical coverage. Because SIP trunking providers have relationships with multiple carrier networks, there is no single point of failure. This built-in redundancy means when your main carrier’s network experiences an outage, your backup SIP trunking provider can route calls over another network. Having multiple carrier relationships also allows SIP trunking providers to have broad geographical coverage while being able to route calls locally to keep costs low. Zentrunk from Plivo, for instance, works with 1,600 carrier networks to provide users the ability to communicate with anyone in 195 countries.

2.  Risk-free, low-cost testing

Many SIP trunking providers offer free set up and simple, pay-as-you go pricing, so it won’t cost anything to put this backup solution in place. And, you can try it out in limited quantities to keep expenses down. For example, if you want to use a SIP trunking provider as a failover solution, you’ll only pay for the solution when your existing network experiences downtime. If there’s no downtime, you won’t pay anything, and if there is a period of failure, you’ll be glad you have a backup solution in place.

Don’t forget that a SIP trunking provider may save you money on international calls because they can leverage relationships with multiple carriers to route traffic over local networks. So if your existing carrier has cost-prohibitive rates for certain markets, you can test a SIP trunking solution while saving money.  

3. Added capacity, just when you need it

If you’re in a long-term contract with a traditional phone network, you might be limited to a set amount of channels or phone numbers for the duration of your contract. Yet if your needs change along the way, you can tap into additional capacity when testing out a backup SIP trunking solution. For example, if your company experiences increased call volumes during the winter holiday season, you may need additional capacity for that period. Using a SIP trunking solution allows you to quickly scale up during that time and then scale back down after the holiday season, without having to renegotiate your contract or pay administrative fees.

4. Easy set-up and instant provisioning

Testing a cloud-based SIP trunking solution tends to be an easy process, with set-up taking just a few minutes. And rather than dealing with complex programming or wait times for phone number purchase, you can often instantly search and provision numbers to match your needs, whether those are fixed, mobile or toll-free numbers. You can also get unlimited call capacity with every number, and every line can be added remotely.

Zentrunk, from Plivo for instance, let’s you set up a trunk, link your numbers to the trunk, send and receive calls on your VoIP Infrastructure - in under five minutes. Furthermore, cloud-based SIP trunking providers may offer on-demand analytics through a self-service portal, so you can quickly see activity differences between departments or office locations. So when your existing contract ends, you’ll have a better understanding of your capacity needs.

Overall, SIP trunking providers tend to offer a level of simplicity in terms of getting set up quickly and with minimal risk. You can experience what it’s like to use SIP trunks without getting locked in to long-term contracts, and you can better decide what type of provider you’d like to move forward with once your existing contract ends. And in doing so, you get the benefit of a backup solution that can provide a security blanket for your set-up in the event something goes wrong along the way.

To better understand how to select the right SIP trunk provider to test out as a backup solution, see our blog post on 10 factors to consider. To learn more about SIP trunking and see how Zentrunk can help with your communications needs, get in touch with our team.

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