
AI Voice Agents - The Complete Guide to Voice Chat (2025)
Learn everything about an AI voice agents, its benefits, implementation tips, and the AI voice chat applications for business success.
Longer wait times, high call volumes, and language barriers in call centers often frustrate customers. Complex interactive voice response (IVR) menus only add to the problem, leading to customer dissatisfaction. That’s why companies are adopting smarter self-service solutions like artificial intelligence (AI) voice agents. In fact, experts predict the voice bot market will reach $98.2 billion by 2027, showing a clear trend toward smarter solutions to improving customer experience.
AI voice agents technology combines Natural Language Processing (NLP), machine learning, and voice recognition to transform customer interactions. It provides quicker, more efficient service and improves the overall customer experience.
In this guide, we'll explore what AI voice agents are, their key features, practical use cases, and tips on how to implement a voice agent in your business.
What is an AI voice agent?
An AI voice agent is a two-way conversational tool that communicates with the customer. It automates inbound and outbound calls without human intervention and transfers calls to a human agent when needed.

The biggest advantage? Callers can navigate an IVR by speaking naturally, without listening to long, complex menus or pressing numbers on a keypad.
Popular AI voice agent examples include Apple's Siri, Google Assistant, and Amazon's Alexa. These tools simplify interactions, provide instant answers, and automate tasks. In contrast, advanced bots like IBM’s Watson Assistant and Microsoft’s Cortana handle customer support, sales inquiries, and internal communications.
Types of AI voice agents
Here’s a breakdown of the four main types of AI voice agents and how they can benefit your business:
Rule-based AI voice agent
Rule-based voice agent use predefined sets of questions and rules to offer answers or perform tasks. Such voice agents handle routine tasks and customer FAQs. They answer all queries that fall under the if-this-then-that logic.
For example, an e-commerce site using a bot to guide customers in checking their order status or a banking site handling routine inquiries like balance checks, bill payments, transaction histories, etc.
AI-assisted voice agent
AI-assisted voice agents use machine learning and natural language to interpret conversations so they can analyze the context and grasp what the speaker means. This makes them far more capable and user-friendly than the conventional, rule-based voice agents.
Let’s suppose a user asks Alexa, 'What's the weather tomorrow?' and then follows up with, 'How about next week?' it remembers the context. This adaptability means customers don’t have to repeat themselves, creating a more contextual customer experience.
Conversational AI voice agent
Conversational voice agents make conversations using natural language. They’re more nuanced than AI-assisted voice agents as they can handle complex conversations using everyday language to create more personalized interactions.

Google Duplex, and IBM Watson Assistant, are examples of conversational voice agents. They can make phone calls, make reservations, and handle natural conversations with a human-like tone.
Voice-activated voice agent
These bots use voice commands to answer practical questions and perform routine tasks. They are more flexible than personal voice agents that adapt to speakers and perform customized tasks.
Such bots serve as digital assistants to AI-assisted bots like Siri.
How does an AI voice agent improve customer engagement?
A customer calling your sales team wants to feel valued and understood. An AI voice agent does that. It puts the customer at the center, creating a better experience and driving business benefits as a result. Let’s understand it with a few use cases.
Use case: Get a quick update on order status, 24/7

Assuming the AI voice agent is integrated into your CRM, it greets the customer by name. Instead of navigating through a branched IVR to get their order status, the customer can simply say ‘order status’ and the voice bot pulls out the order details from the CRM and gives the user a real-time update within seconds.
Sheraz Ali, the Founder of HARO Links Builder states that their voice agent managed over 30% of customer interactions in one of their company projects and drastically reduced wait times.
“It also improved our response efficiency and led to a 20% increase in customer satisfaction scores and a reduction in operational costs within three months.”
Benefits:
- Decreased waiting time.
- Limited IVR menu navigation.
- No human intervention is required.
- Quick response times.
- Reduced business costs.
- Tangible increase in customer satisfaction.
Use case: Improve language learning for students

A language learning platform uses a voice agent to provide real-time translations and personalized tutoring. So the voice agent instantly supports students in any subject by translating and clarifying complex terms in their preferred language.
Benefits:
- Reduced requirement for multilingual staff.
- Increases inclusivity as the bot answers in the user’s preferred language.
- Language barriers are removed.
Use case: Improve patient outcomes in healthcare

It's easy to miss appointments or forget to deliver prescriptions to the patient’s home timely. A healthcare service can employ a voice agent to deliver personalized care and offer preliminary health assessments, medication reminders, and easy appointment scheduling, all according to the individual patient's needs.
Benefits:
- Saves time by streamlining appointment bookings.
- Ensures medication adherence with timely reminders.
- Reduces workload for healthcare providers with automated support.
Use case: Streamline routine financial services

Once integrated with the banking system, the voice agent automates routine financial tasks, provides instant account information, processes transactions, and delivers personalized financial advice around the clock.
Benefits:
- 24/7 access to financial services without wait times.
- Improves customer experience with quick, accurate responses.
- Automates routine tasks, freeing up staff for complex queries.
- Provides personalized advice to improve financial decision-making.
Use case: Get personal shopping assistance

An e-commerce platform can use a voice agent to assist customers with product selection, provide personalized recommendations, and automate the sales process from start to finish.
Benefits:
- Delivers a personalized shopping experience 24/7.
- Boosts sales with customized recommendations.
- Reduces cart abandonment by guiding customers to checkout.
- Improves customer satisfaction with fast, accurate service.
Features of an AI voice agent
To understand why voice agents are so effective, let’s look at the key features that improve the overall customer service experience while streamlining business operations.
The best voice agents for businesses come equipped with:
Natural language understanding (NLU)
An AI voice agent understands user queries by converting speech into text using AI and NLP. It then forms an appropriate response and converts it back into speech using text-to-speech (TTS) technology. This ability to understand and respond in natural, conversational language sets AI voice agents apart from traditional IVR systems, which rely on rigid, menu-based responses.

Personalization capabilities
Customers want quick, personalized responses to their queries, unlike complex IVR systems that frustrate them with lengthy menus. An AI voice agent offers contextual conversations, adapting to the user’s intent. It detects speech cues, skips irrelevant interactions, and also transfers calls to the right agent.
Hence, when comparing voice agents to IVRs, the bot's ability to offer personalized interactions like a human outshines communication systems that follow even the best IVR practices.
Multi-language support
AI voice agents break down language barriers, supporting multiple languages to provide a more inclusive and accessible customer experience. Businesses can easily connect with diverse customer bases across the globe.
For instance, Plivo supports speech recognition in 27 languages and their regional variants.
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Integration with other platforms and services
AI voice agents easily integrate with platforms like customer relationship management (CRM) systems, Enterprise resource planning (ERP) tools, and ticketing software. They access and update customer data in real time to ensure accuracy.
These bots also pull relevant details, automate follow-up actions, and sync with communication channels like email or chat. This creates a personalized and consistent customer experience across all touchpoints.
Benefits of voice agents
Let’s now look at the benefits of AI voice agents.
Enhanced user experience
Many businesses have concerns over the quality of a voice agent for customer service. However, a voice agent answers queries quickly regardless of the time of the day. Speedy, reliable answers are important to providing excellent service, making voice agents an invaluable tool for businesses looking to improve customer satisfaction.
Additionally, businesses can:
- Handle routine queries and common tasks faster than human agents.
- Remove the need for users to navigate complex IVR menus.
- Manage high-volume calls without errors.
Better cost efficiency
An AI voice agent doesn’t just save time, it also saves money. It boosts user satisfaction and reduces support times by automating repetitive queries. This frees up staff for higher-value tasks, and interacting with customers after hours has improved lead conversion.
The direct benefits to businesses are:
- Reduces the need for a larger customer support team.
- Allows human agents to focus on complex, high-value inquiries.
- Engages users outside business hours to boost marketing return on investment (ROI).
- Lowers training costs and minimizes the risk of providing incorrect information.
Accessibility for users with disabilities
With over one billion people living with disabilities worldwide, voice agents make services more inclusive. They enable hands-free, accessible interactions, allowing customers with visual, motor, or cognitive impairments to engage with the business easily. This not only improves customer satisfaction but also broadens the company’s reach to a more diverse audience.
Data collection and analysis for improved services
Voice agents don’t just serve customers — they also gather insights. Use this data to analyze data and improve services, personalize marketing efforts, and make more informed business decisions.
24/7 availability
Unlike human agents, voice agents are always accessible. They ensure customers get help whenever they need it, contributing to a more consistent and reliable customer experience.
Future of AI voice technology
As IBM's data engineer, Chris Hay puts it, "We're entering an era where every mom-and-pop shop can have the same level of customer service as an enterprise." This statement captures the transformative potential of voice recognition technology.
AI voice chat applications benefit businesses of all sizes by delivering top-tier customer experiences. Tech giants are already paving the way. Microsoft has updated its Copilot AI with advanced voice capabilities, allowing it to handle complex queries with natural language reasoning, while Meta has introduced voice AI to its messaging apps.
AI voice assistants will move beyond smartphones, integrating into wearable devices like the recently unveiled Meta Orion augmented reality glasses. For businesses handling sensitive client relationships, this could mean smarter, empathetic bots that mirror the tone and approach of a human assistant.
Key upcoming trends:
- Hyper-personalization: Customized voices and targeted recommendations.
- Advanced problem-solving: Managing complex queries using natural language.
- Real-time analytics: Analyzing customer tone for deeper insights.
Yet, challenges remain. Arvind Rongala, the founder of a skill-management solution provider, shares, “There are still issues, especially with data privacy and ensuring interactions are human-like. In addition to resolving problems with bias in training data and regulatory compliance, businesses must strike a balance between automation and personalization. For example, adhering to GDPR regarding the storage of voice data can be challenging, but doing so is essential to fostering trust.”
Ultimately, businesses need to prioritize data security, explore multi-device integration options, and develop stronger contextual understanding for natural interactions.
Launch an AI voice agent with Plivo
Any scaling business needs a voice agent that's easy to integrate, globally accessible, and cost-effective without sacrificing quality.
Plivo checks all these boxes, offering seamless integration, seven global points of presence for low-latency interactions, and competitive rates starting at just $0.0040 per minute. It's ideal for businesses willing to scale while keeping operational costs in check.
In fact, Plivo can reduce operational costs by up to 40%.
Moreover, its commitment to reliability is backed by a 99.99% uptime guarantee, with failover capabilities that switch within two seconds if any disruptions occur.
You can launch voice agents with Plivo using just a few lines of code.
- Log in to your OpenAI Account: Secure your API key and RealTime API access.
- Log in to your Plivo Account: Sign up and get a voice-enabled number.
With integration options for leading speech-to-text (STT) and TTS providers like Deepgram and ElevenLabs, you can launch AI voice agents in multiple regions, including India, using local numbers.
Use Plivo-powered voice agents for:
- Personal shopping assistance: Offer personalized recommendations, go through product selections, and close sales.
- Healthcare automation: Improve patient outcomes with medication reminders, and appointment scheduling, and offer preliminary health assessments.
- Inclusivity in education: Break language barriers in learning with real-time translations and personalized tutoring across multiple subjects.
- Routine financial services automation: Provide instant account information, personalized financial advice, transaction processing status, etc. to customers.
With a 24/7 AI voice agent, your business can handle these tasks around the clock, ensuring that customers are never left waiting. Want to improve customer experience with Plivo? Contact us today.
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Top 8 AI voice agents for sales in 2026
Compare the leading AI voice agents for sales, and see how Plivo can automate conversations, qualify leads, and scale customer engagement.
In today’s world where instant gratification has become the norm, most B2B buyers still prefer phone conversations for complex sales discussions, a majority of them expecting immediate responses. In such a scenario, enterprise sales teams face a dilemma: phone calls drive conversions, but hiring enough reps to cover qualification calls, follow-ups, and after-hours requests quickly becomes unsustainable.
AI voice agents solve this by automating high-volume tasks while maintaining the personalized touch buyers expect. They offer 24/7 lead qualification, instant responses, and unlimited scalability without expanding headcount.
This guide evaluates 8 leading AI voice platforms for sales teams based on several key factors, helping you identify the right solution for your sales operation.
Why businesses need AI voice agents for sales
Apart from taking calls, AI voice agents make your organization more than efficient because they scale your organic conversation without getting tired. Here are a few use cases for AI voice agents in sales that not only streamline your sales process but also identify emerging trends in customer behaviour and accordingly nurture relationships with potential leads.
Automation of Repetitive Task
Taking calls round-the-clock while maintaining all data simultaneously can eventually become intimidating for sales teams. AI voice agents can automate such tasks, allowing reps to redirect their energy toward higher-level opportunities.
Delivering Tailored Interactions
AI voice agents can be very versatile while answering customers, giving responses tailored to their needs and preferences. It’s a given that personalization plays an essential role in customer retention.
Predicting Customer Behaviour
AI agents aggregate customer data from multiple touchpoints. Sales teams can then use these insights to anticipate customers’ needs and proactively engage them with highly relevant product recommendations or targeted offers.
Cost Reduction
Voice agents can significantly reduce your operational costs by handling a high volume of queries without requiring additional human resources.
Scalability
AI voice agents can effortlessly manage growing volumes of customer interactions, making them perfect for businesses aiming to expand while maintaining high service standards.
Quick Overview of the top AI Voice Agents for Sales
8 Best AI Voice Tools For Sales
1. Plivo
Best For: Businesses looking for reliable automation for key customer moments during sales calls, prioritizing performance, uptime, and global connectivity.
Plivo is a voice-first, AI-native communications platform built for organizations that want to operationalize AI agents in real customer environments, not just pilot projects. Unlike fragmented solutions that require stitching together telephony vendors, orchestration layers, and messaging APIs, Plivo delivers a single-stack environment that unifies voice, SMS, WhatsApp, chat, and email into one production-ready platform. For enterprises evaluating platforms at the decision stage, the differentiator is not just intelligence; it’s whether conversations feel real at scale.
In AI voice automation, especially for sales, timing matters as much as reasoning quality. Most AI pipelines rely on ASR → LLM → TTS conversion, where each step introduces latency. Once response delays exceed ~400 ms (the ITU-T G.114 threshold), conversations become mechanical, and users disengage.
Plivo addresses this with live audio streaming over WebSockets, enabling AI agents to listen and respond in near real time while it manages the telephony infrastructure. This architecture allows organizations to plug in their LLM models without reworking the calling layer, future-proofing AI investments as models evolve.
One of the major advantages of using Plivo is its support for the entire lifecycle of customer engagement, with 24/7 automated, natural-sounding interactions. The platform offers extensive global reach across 190+ countries, enabling businesses to scale sales without increasing headcount.
What makes using Plivo interesting is its ability to handle all your customer requests without you being involved at the front desk. Its natural language builder (Vibe) enables teams to set up integrations and get them test-ready in minutes. Plivo's single-stack approach significantly reduces latency and improves reliability, delivering 99.99% uptime and compliance with standards such as HIPAA, GDPR, and PCI DSS.
Key Capabilities
- Build agents in minutes: Teams can quickly build AI voice agents with Vibe, with no coding required.
- Effortlessly troubleshoot voice agents: The platform enables you to self-troubleshoot common tech queries using its knowledge base, and only routes complex cases to humans.
- Quick customization: You can edit workflows, add rules, and personalize responses as needed.
- Pre-built templates: Plivo allows you to kickstart faster with customizable templates for support, sales, bookings, and more.
- Omnichannel engagements: Your sales team can take action at the right moment across every channel.
- Personalized AI agents: The platform makes it extremely easy to train agents on your knowledge base, FAQs, and brand guidelines so they respond like your team.
- Real-time analytics and observations: You can monitor performance, simulate conversations, and refine agent behaviour in real-time
Pros
- Built-in telephony: Native phone numbers, global connectivity, and SIP trunking without dependence on external carriers.
- Reduced latency: Owning the telephony infrastructure eliminates the need to hop to third-party carriers, ensuring faster response times.
- Seamless scalability: Start with a small no-code workflow and scale to a fully programmable production system without rebuilding.
Pricing
Plivo offers pay-as-you-go pricing on our Professional plan with no monthly commitment, while Enterprise plans start at $1,000 per month for teams that need higher scale and dedicated support.
2. Lazr.AI
Best For: Teams looking for turnkey solutions with minimal setup.
Lazr’s pre-built voice platform offers robust and flexible deployment options. Instead of building voice workflows from scratch, the tool offers 40+ pre-configured agents designed for specific inside sales functions. Teams can deploy specialized agents for lead list building or call recording analysis within minutes. The platform’s dual deployment model makes it suitable for security-conscious enterprises.
While the pre-built agents are powerful, customization beyond their designed parameters may require technical expertise. The platform focuses more on agent deployment than complete workflow automation.
Key Capabilities
- Get 40+ pre-built sales agents for ICP generation, AI dialling, and call analysis.
- Offers voice agent builder with natural language commands
- Comes with dual deployment options (SaaS or on-premise)
- Offers enterprise-ready integrations with 250+ LLMs
Pros
- Quickly build AI agents using a low-code/no-code interface.
- Get enterprise-grade security with on-premise and private cloud deployment options.
- Focuses on providing necessary guardrails and infrastructure.
Cons
- Lacks advanced customization options for complex AI implementations
- Fewer community-driven resources compared to more established platforms.
Pricing
Custom pricing based on deployment model (Cloud vs On-Premise) and agent usage.
3. PolyAI
Best For: Businesses looking to scale, multilingual voice AI solutions for customer service.
As one of the top conversational platforms, PolyAI specializes in creating lifelike voice assistants for enterprise customer service. Unlike other AI voice tools, PolyAI started with text; it specializes in voice. The tool mainly focuses on handling, understanding, and resolving issues in phone calls, including managing interruptions, accents, and emotional language.
While PolyAI utilizes its own speech recognition engine, it enables sales teams with high-quality, conversational, context-aware, and on-brand dialogue. The platform offers 45+ languages, enabling teams to integrate into their existing systems.
Key Capabilities
- Conversational AI agents quickly handle complex customer enquiries.
- Supports more than 45+ languages with natural voice and tone.
- Easy plugin options with existing CRMs and telephony systems.
- Provides omnichannel support, including voice, chat, and SMS.
Pros
- Reduce wait time and provide 24/7 support.
- Handles sudden spikes in call volume effortlessly.
- Resolves 87%+ of customer service calls end-to-end.
Cons
- A real-time dashboard needs either sentiment analysis or granular call-path tracking.
- Pricing is not publicly disclosed, so direct sales consultation is required.
Pricing
For some configurations, pricing ranges from $0.09 to $0.15 per minute; however, contracts start at $150,000+ per year.
4. Vapi AI
Best For: Businesses that need customization and integration with existing systems to handle high volumes of concurrent calls.
Vapi is a developer-focused AI platform that enables businesses to create highly customizable voice agents. Apart from handling both inbound and outbound calls, Vapi enables near real-time voice interactions—responding in 550 to 800 milliseconds.
Designed as an API-first platform for building AI phone agents, it is a popular choice among teams that need fully programmable, flexible AI phone agents for sales. But using Vapi does require technical knowledge; it is best for organizations with in-house development teams.
Key Capabilities
- Real-time orchestration for low latency (sub-600ms)
- Flexible integration with STT, TTS, and LLMs
- Create squads of specialized bots for complex workflows.
- Support telephony and web integrations
Pros
- Allows you to tailor every component of the voice experience.
- Offers real-time processing for fast and natural conversation
- Scales to handle a high volume of calls
Cons
- Requires significant technical expertise; not a low-code solution.
- Building and maintaining reliable, high-performing bots is time-consuming.
Pricing
Vapi follows a pay-as-you-go model, starting at $0.05 per minute.
5. Cognigy
Best For: Sales teams who need deep conversation analytics, automated QA, and AI-powered coaching to improve existing performance.
As an enterprise-grade Conversational AI platform, Cognigy is designed to automate and enhance customer service experiences across voice and chat channels. The platform uses Large Language Models (LLMs) and Generative AI to create agents that understand context and memory, and make real-time decisions.
As a specialised tool that bridges the telephony system with the voice gateway, Cognigy's low-code flow editor is perfect for designing complex, multi-channel conversations. The tool is best suited for medium to large enterprises seeking to implement advanced AI-driven customer service solutions across multiple channels.
Key Capabilities
- Allows companies to maintain high compliance while utilising AI.
- Offers enterprise-grade security with GDPR compliance.
- Offers 100+ integrations with existing CRMs and CCaaS systems.
- Specially designed for high-volume enterprise environments.
- Allows AI agents to ingest internal data, reducing the need for manual FAQ.
Pros
- Offers top-tier conversational AI and generative AI capabilities
- Low-code/no-code option for quick flow creation
- Seamless integration with CRM, ERP, and backend systems
- Offers omni-channel services, including chat, SMS, and calls.
Cons
- Implementation takes 2-4 weeks.
- Building complex custom extensions can be difficult for non-technical users.
- Requires significant cash, making it unsuitable for small businesses.
Pricing
Cognigy starts at around $2,500/month for lower usage, but for full deployments it often starts at $300,000.
6. Lindy
Best For: Businesses of all sizes seeking to automate routine tasks.
As a versatile voice AI agent, Lindy primarily automates a wide range of business tasks, including scheduling meetings and drafting emails, managing CRM updates, and conducting phone calls. With its no-code tool builder, Lindy has become popular in building custom AI agents tailored to the specific workflow needs. Lindy is primarily built as an internal workflow automation tool for business process automation and task orchestration. However, it does require additional support for real-time customer interaction.
Key Capabilities
- The tool can quickly scan prospects based on predefined criteria and populate your CRM.
- It drafts personalized messages to research prospects and provide richer insight.
- It acts as an inbound sales agent, responding to inquiries and answering FAQs.
- It automatically assigns qualified leads to the appropriate sales rep and notifies them.
Pros
- Capable of handling end-to-end sales tasks.
- Extensive integration for automatic data logging.
- Offers a high volume of sales tasks easily.
- Allows non-technical sales staff to build complex queries using natural language.
Cons
- It is not optimized for high-volume, real-time voice conversations.
- Its learning curve requires time to master complex flows.
- Uses a credit-based system where complex tasks can consume credits rapidly.
Pricing
Lindy offers only 400 credits monthly with access to Agent Builder, Lindy Build, and a 1M character knowledge base. However, the pro plan starts at $30–$50/month, depending on the usage.
7. Bland AI
Best For: Primarily designed for enterprise and technical teams that need to automate high-volume phone calls.
Bland AI is an enterprise-grade AI voice tool that supports inbound calls. Although the tool claims its agents sound like humans, it unapologetically supports technical teams. Teams can design pathways to keep conversations on script and aligned with defined objectives.
Businesses can use the drag-and-drop builder and run prompts in real time. This makes it ideal for teams that want to deploy a sales tool quickly without a developer. Even teams can clone voices from short audio samples and run thousands of calls concurrently using dedicated infrastructure.
Key Capabilities
- Agents can quickly handle thousands of concurrent calls for cold calling and qualifying leads.
- It makes sure that inbound sales inquiries are answered instantly, even after hours.
- The platform connects with platforms like HubSpot and Salesforce, triggering calls based on CRM events.
- It offers real-time interactions, book appointments, and send follow-up SMS.
- It offers 24/7 coverage, instantly engaging inbound leads, and improving conversion rates.
Pros
- Highly capable of managing large batches of inbound and outbound calls.
- Teams can effortlessly customize tone and voice for a more dynamic conversation.
- Quick, ~800ms latency allows for natural conversation flow.
- Supports custom LLMs, voice cloning, and deep CRM integration.
Cons
- Requires an engineer or developer to set up and maintain the tool.
- Costs can spike with failed calls or high-volume calls.
- Offers limited support to businesses.
- Sometimes, there are hidden costs apart from base rates.
Pricing
Bland AI follows a usage-based pricing model; however, it starts at $0.09 per connected minute for actual call time and interactions.
8. Synthflow
Best For: Small to medium-sized businesses looking to automate customer interactions.
Synthflow AI is a no-code conversational voice AI platform designed to automate inbound and outbound sales. It enables businesses to build and deploy AI-powered voice assistants for automating phone calls.
The tool acts as an automated sales rep, initiating calls, nurturing leads, and answering questions in real-time. Synthflow integrates with 9,000+ apps via Zapier and natively with major CRMs, ensuring call data, summaries, and recordings are automatically logged.
Key Capabilities
- Handles unlimited, parallel calls, ensuring no missed opportunities.
- With 24/7 response times, it significantly improves lead qualification speed.
- Uses advanced voice synthesis for natural, human-like conversations.
- Agents can schedule, reschedule, or cancel meetings directly.
Pros
- Effortlessly create voice agents without developer resources.
- Seamless integration with HubSpot, GoHighLevel, and other CRMs.
- Offers faster setup for immediate sales use cases.
- Offers white-labelling to resell AI agents.
Cons
- Challenges in latency and response time.
- Offers limited customization with the tool.
- Occasional support for lower tier users.
Pricing
Synthflow uses a tiered subscription model, often including pre-paid minutes, with costs decreasing as you scale.
Try Plivo For Free
In 2026, buyers are looking for immediate response, personalized engagement, and seamless conversation- something sales teams are struggling with today. Partnering with an AI voice agent platform like Plivo helps bridge this gap by automating first-touch interactions, qualifying leads faster, and ensuring no opportunity is missed due to delays or resource constraints.
You can automate conversations across channels such as voice calls, SMS, WhatsApp, and web chat from a single dashboard without switching platforms. Using its no-code builder, teams can design, test, and optimize AI-driven workflows while maintaining brand behaviour and business logic.
Starting with a free trial gives you the flexibility to validate performance, reliability, and fit before deciding how extensively you want to adopt the AI voice tool across your business.
Start your free trial and build your first AI voice agent experience today.
FAQs
What is an AI Voice Agent for sales?
AI voice agents for sales are autonomous systems that streamline sales processes throughout the customer journey. Unlike traditional chatbots, these intelligent agents plan, reason, and act independently, often coordinating with other agents or systems to complete complex workflows.
How do AI voice agents work for sales?
AI voice agents work by capturing speech, converting it to text, and then using Natural Language Processing (NLP) to understand the user's intent. The system then uses a dialogue manager to decide on the appropriate action or response, which is generated and converted back into natural-sounding speech for delivery to the user.
Can AI voice agents replace human agents in a sales team?
AI voice agents can’t fully replace human agents, as in most cases, they serve as the first point of contact. These agents are best suited for FAQs, scheduling, and basic troubleshooting, and routing complex tasks to human agents.
Does your team need a no-code or a developer-first platform?
If you have a team with little to no technical knowledge, then scaling with a no-code platform is easier. However, with a team that has engineers by your side and needs deep customization, a developer-first platform gives you more flexibility.
How important are voice quality and response speed for your sales team?
Natural speech and tone matter more because they significantly shape callers' experience. If the AI sounds robotic or pauses too long, it can reduce trust and engagement, especially in customer-facing roles like sales.
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Best Platforms to Build AI Voice Assistants in 2026
Learn about the best AI voice assistant platforms for 2026 for developing robust AI voice assistants. Compare Plivo, Vapi, Retell AI, and other platforms, including their features, advantages, and specifications.
In today’s business landscape, AI voice assistants are already a key part of customer experience. They can cut call wait times dramatically and handle routine questions quickly. Yet many businesses still rely on manual phone support or siloed chatbots. Customers often switch channels but expect a single, seamless conversation. For example, a user might start on a website chat, later call support, and then get a follow-up SMS, but they see it as one conversation. If those systems aren’t connected, the context is lost and support slows down.
The solution is to use a modern AI voice platform that unifies channels and understands conversation context. These platforms use advanced speech recognition and natural language understanding so they can interpret what callers say. They then drive real-time actions like retrieving customer data or scheduling follow-ups. The following sections list some of the top AI voice assistant platforms today, each excelling in different ways, so you can pick one that fits your needs.
Key Things to Look for in an AI Voice Assistant Platform
- Real-Time Conversational Understanding - You need more than speech-to-text and canned replies. Look for strong natural language understanding (NLU) that can track context across the whole call, handle back-and-forth questions, and adapt answers based on what has already been said.
- Omnichannel Integration - Your customers do not stick to one channel. They may start on a phone call, continue on WhatsApp, reply to an email, and later open a web chat. The best platforms keep one shared conversation across voice, SMS, WhatsApp, chat, and email, so the context is never lost when a customer switches channels.
- CRM & App Integrations - A smart assistant is only as helpful as the systems it can talk to. It should connect to your CRM, helpdesk, booking tools, payment systems, and internal APIs. This lets the assistant actually do things like fetch orders, update tickets, schedule appointments, qualify leads, and trigger workflows instead of just “answering questions.”
- Context Awareness & Memory - A good assistant remembers what was said five minutes ago, but a great one remembers what happened in previous calls too, when it is safe and allowed. Look for session memory, access to customer history, and clean human handoff where the whole transcript and context flow to a live agent so the customer never has to repeat themselves.
- Latency and Reliability - Voice calls feel “off” when the response is even a little late. Anything slower than a few hundred milliseconds starts to break the natural flow of speech. Choose platforms that are built on reliable telephony infrastructure, offer strong SLAs, and aim for end-to-end latency under about 300 milliseconds so conversations feel natural and human.
The Best Platforms for Building AI Voice Assistants in 2026
Plivo
Plivo is a full-stack, AI-first communications platform that combines carrier-grade telephony with modern AI agents across voice, SMS, WhatsApp, chat, and email on a single, unified layer. It is built for teams that want reliability and intelligence in the same place.
Instead of treating the AI voice assistant as a bolt-on, Plivo treats it as part of your entire customer communication fabric. Your agents, your AI, and your channels all sit on top of the same global infrastructure and data layer.
Key Features and Capabilities:
- True omnichannel orchestration - Plivo lets you serve customers on voice, SMS, WhatsApp, web chat, and in-app chat from one platform, with a single view of each conversation. Context travels with the customer across channels, so they do not have to repeat details when they move from a phone call to a message thread.
- AI voice agents with ultra-low latency - Plivo’s AI voice agents are designed for real-time conversation, with very low response times so calls feel natural and uninterrupted. Its global points of presence keep audio paths short, which reduces lag and keeps interactions smooth.
- Choice of AI stack (LLM, STT, TTS) - You can plug in leading speech-to-text, language models, and text-to-speech providers like Deepgram, OpenAI, and ElevenLabs. This makes it easy to tune your assistant for your use case, whether you care most about accuracy, style, or cost.
- No-code and API-first together - Non-technical teams get visual, drag-and-drop journey builders and no-code tools to launch AI agents without writing code. Developers get clean APIs and webhooks to embed Plivo into complex backends and custom workflows.
- Deep CRM and app integrations - Plivo connects to popular CRMs, helpdesks, and commerce tools such as Salesforce, HubSpot, Zendesk, Shopify, and many other API-based systems. This allows AI agents to read and update customer records, orders, tickets, and more in real time.
- Reliability, scale, and security - Plivo runs on a proven global carrier network with 99.99% uptime and fast failover, keeping your lines available even during spikes and outages. It offers enterprise-grade security and compliance controls, including strong encryption and support for strict regulatory environments like finance and healthcare.
- Analytics, QA, and coaching - You can monitor live metrics, analyze historical calls, and track performance across agents (human or AI) to keep improving service. Features like call summaries, notes, and real-time coaching help teams learn from every interaction.
Why Plivo Is the Best Choice in This Category:
- One platform for both voice AI and omnichannel CX - Most tools in this space either are great telephony pipes or they are great AI agents. Plivo is built to do both. It works as your backbone for voice and messaging while also giving you AI agents that can answer, act, and escalate across all your key channels. This means you do not have to wire together separate providers for telephony, AI, and omnichannel support, which lowers complexity and integration risk.
- Works for small teams and large enterprises alike - Smaller teams can launch quickly using no-code builders, templates, and self-serve setup. As they grow, they can layer in custom integrations, advanced routing, and strict controls like role-based access, data residency, and detailed audit logs that larger organizations expect. This makes Plivo a platform you can start with early and keep as you scale, instead of outgrowing it in a year or two.
- Strong ROI and cost control - Plivo’s AI voice agents and global infrastructure are designed to reduce operational costs by handling routine calls at scale while keeping call quality high. Its pricing and efficiency can cut voice automation costs by up to about 40% compared with many legacy setups, especially when you factor in fewer missed calls and shorter handle times. Because it connects directly to your CRMs, ERPs, and internal APIs, every minute on the line can do real work.
- Flexible use cases across industries - Plivo powers use cases like:
- 24/7 customer support agents that answer FAQs, reset passwords, and check order status.
- After-hours and overflow handling for busy contact centers.
- Appointment scheduling and reminders for healthcare, salons, and clinics.
- Lead qualification and follow-up for sales teams.
- Proactive notifications, alerts, and renewals for finance, logistics, and subscription businesses.
Because the same platform supports voice, SMS, WhatsApp, and chat, you can keep expanding your use cases without switching tools.
Best for: Teams that want an enterprise-grade, omnichannel foundation and AI voice agents in the same place, especially those who care about reliability, deep integrations, and long-term scalability.
Vapi
Vapi is the go-to choice for teams led by engineers because it behaves like a finely tuned playground for them to work with. Vapi is fast, modular, and programmable at its core. Instead of using a restrictive workflow builder, Vapi offers highly flexible APIs to integrate your preferred speech-to-text (STT) engine, large language model (LLM) engine, and text-to-speech (TTS) engine, allowing you to optimize every component of your voice stack.
It gets its name from providing extremely fast responses and real-time speech, which is perfect for the smart decisions that go into your conversations. Vapi also offers good call routing and analytics with webhooks that are used for call flows.
USP:
- Sub-200-millisecond Latency: By utilizing the capabilities of edge computing, the platform provides ultra-low latency support for seamless conversational experiences.
- Modular Voice Processing Pipeline: Organizations can choose their desired service providers for voice processing capabilities such as speech-to-text, language models, and text-to-speech, among others.
- Webhook-Driven Routing: The use of real-time webhooks allows the organization to specify the decision logic used in the call flow.
Best for: Vapi is best suited for organizations that are heavy on developers and require detailed customization and control so that they can create highly personalized voice interactions.
Retell AI
Retell AI is heavily invested in the areas of conversational accuracy, call quality, and analytics. As such, Retell AI is well-suited for large organizations and call centers that monitor and analyze each and every call they make and receive. It is developed to function under large workloads and large numbers of concurrent requests while remaining clear and responsive.
Another important feature of Retell AI is the focus on learning from live call data and adapting to real-world user behavior. Its adaptive voice models are built to improve over time according to how users speak and what they say. For organizations that handle thousands of calls per day, Retell AI becomes an optimization engine for voice interactions.
USP:
- Adaptive Voice Models: Retell AI’s voice models are continuously improved and adapted according to enterprise call traffic to increase intent recognition and overall accuracy.
- Production-Scale Analytics: Retell AI offers in-depth analytics of call success and failure points, agent performance, and overall compliance via detailed analytics and reports.
- Seamless Human Handoff: Should the need arise, Retell AI seamlessly transfers calls to human operators while maintaining call context and transcript so that customers are not asked to repeat themselves.
Best for: Large organizations and call centers that value analytics and optimization over time just as much as they value real-time call automation and bot interactions.
Synthflow
Synthflow is designed with teams in mind that want to use voice AI without having to do all that engineering work. The visual interface is designed to allow non-technical users such as operations managers, CX managers, or small business owners to create phone agents and flow in just a few hours instead of months. There is no need to wire everything together manually since Synthflow does this internally.
This allows users to create a no-code space that makes AI phone agents that they can test and deploy within just a few minutes. Synthflow is especially good for small teams that want to own their conversations without having to completely rely on developers.
USP:
- Visual No-Code Builder: Synthflow has a visual interface that enables users to create branching conversations without having to write any code.
- Instant Deployment: Synthflow enables users to create AI phone agents that they can deploy to live phone numbers with ease.
- Template Marketplace: Synthflow has pre-built templates that users can use to create flows such as appointment scheduling, order status checks, lead capture, among others.
Best for: Synthflow is particularly good for small businesses that want to have control over their voice conversations without having to do any heavy-lifting.
Cognigy
Cognigy describes its role as a full-scale solution for conversational automation, especially within an enterprise setting, which is particularly applicable to organizations with complex contact centers that offer voice and chat capabilities. The platform is not limited to a specific modality, as it aims to offer a unified layer of automation for artificial intelligence, encompassing telephone, messaging, and agent tools, along with analytics, quality, and human-AI collaboration.
One of the standout features of Cognigy is its support for multilingual automation, particularly in terms of serving global brands with operations in many regions and dealing with diverse customer bases with different accents and dialects. Its agent assist or “co-pilot” features also enable the use of AI alongside human agents, where the AI can provide suggestions and access conversation history in real-time, which can have a huge impact on improving the quality of customer service.
USP:
- Multilingual NLU
- Enterprise Analytics Dashboard
- Hybrid Collaboration
Best For: Large-scale businesses with operations in many regions, particularly those with contact centers that need a unified conversational automation solution with support for voice, chat, and agent assist in many languages.
ElevenLabs
ElevenLabs set out with the lofty goal of providing the most realistic text-to-speech available, and from there, they have continued to grow their capabilities in voice conversation. While they have many great features, ElevenLabs is particularly good in the area of voice quality, with expressive, emotionally driven, and highly customizable voices that can have the tone of the brand, character, or emotion desired, which is particularly useful in media, gaming, and education spaces.
For teams working on assistants that need to have a distinctly “on brand” tone, rather than sounding generic, the advanced voice cloning and multi-lingual capabilities of ElevenLabs are particularly compelling, as they allow brands to create their own unique tone while also minimizing latency.
USP:
- Hyper-Realistic Voice Cloning: The platform allows users to create custom voices with the ability to control the tonal characteristics, speaking rate, and emotional expressions of the cloned voice.
- Multilingual Voice Generation: The platform allows the creation of voice in various languages with naturalistic pronunciation.
- Low-Latency Streaming Text-to-Speech (TTS): The platform provides high-quality, real-time text-to-speech capabilities for the development of conversational agents.
Best for: Brands and content creators that take their assistants’ voice very seriously and want to offer the best voice quality for their users.
Bland AI
Bland AI is an API-centric and telephony-centric solution that provides a high level of control for programmers and developers. Rather than providing a heavy user interface that abstracts away the complexity of telephony and voice integration, it provides building blocks for programmers to implement telephony and voice integration.
The transparent nature of Bland AI also extends to pricing and customization models. This is particularly appealing to programmers and developers who do not like opaque pricing models and bundled solutions. Bland AI is best for situations that require voice integration to be extremely tight and deep within existing phone infrastructure.
USP:
- Telephony-Level Control: The platform provides programmatic access to the SIP and call flow, allowing the integration of the platform with the existing telephony infrastructure of the organization.
- Transparent Pay-Per-Use Pricing: The platform allows the organization to easily calculate the costs of the solution without the burden of high platform costs.
- Custom Voice Models: The platform allows the fine-tuning of the models based on the conversational data of the organization, allowing the agent to conform to the language and policies of the organization.
Best For: Infrastructure-centric teams with high volumes of telecommunications looking to deploy programmable AI over their existing telephone infrastructure.
Thoughtly
Thoughtly is centered on the concept of understanding what is happening on a call, rather than just handling it. Thoughtly's strength is in its speech analysis, sentiment analysis, and pattern recognition on high volumes of conversations, which is most valuable to operations teams, QA teams, customer success teams, etc., who want to understand trends they cannot understand through other means.
Instead of just handling calls, Thoughtly allows teams to understand how calls are going, how they are feeling, and what opportunities or risks exist within them. For teams who are already utilizing voice AI or human call center solutions, Thoughtly can now be used to further optimize these solutions.
USP:
- Real-Time Sentiment Analysis: Emotional tonality and customer satisfaction during the course of a call.
- Pattern Recognition Engine: Identification of recurring call-related issues, problems, and behavioral patterns in relation to high call volumes.
- Predictive Escalation: Identification of potentially problematic conversation paths and initiation of intervention measures before customer disengagement or churn.
Best For: Call centers and customer service teams that want to receive in-depth analytics of call quality, sentiment, and risk of AI-handled calls and human-handled calls.
Goodcall
Goodcall is designed with small businesses in mind, such as salons, clinics, local services, and independent operators who need help with phone operations but don't have the luxury of an in-house IT team or contact center. Rather than requiring you to design complex flows, Goodcall provides an out-of-the-box AI phone assistant that can answer phone calls, answer FAQs, and book appointments with little or no setup required.
For many businesses, the actual benefit will come from the fact that Goodcall serves as a 24/7 front desk assistant, catching calls, syncing calendars, and sending follow-ups even when the physical front desk is unattended. And because it’s specifically designed for the segment, it avoids the complexity and focuses on the aspects that really matter, answering, understanding, and scheduling.
USP:
- Zero Setup Deployment: Goodcall ensures that your AI phone assistant is ready to go in just a matter of minutes.
- Calendar Sync: The Goodcall platform integrates seamlessly with Google Calendar or Calendly. This allows your AI phone assistant to schedule meetings, reschedule meetings, or confirm meetings in real time.
- 24/7 Availability: The AI phone assistant can take phone calls around the clock. This ensures that you never miss a sale or an opportunity. The AI phone assistant will take voicemails and send follow-ups.
Best for: Goodcall is best for small and local businesses looking for a simple and reliable AI phone assistant for their business.
Conclusion
AI voice assistants are now a practical extension of your team’s front desk. When chosen wisely, they cut wait times, improve first-call resolutions, and let human staff focus on the hardest issues. There is no one-size-fits-all. If you need an enterprise-grade, multi-channel solution, Plivo is the most versatile choice today. If your approach is code-driven, Vapi or Bland AI give programmers maximum flexibility. For non-technical teams who want instant results, Synthflow or Goodcall let you launch voice agents in hours. Specialized platforms like Retell AI, Cognigy, ElevenLabs, and Thoughtly each excel at something unique.
In practice, start by listing your needs. Do you need deep CRM integration or ease of deployment? Multilingual support or branded voices? Then pilot a couple of platforms. For example, test Plivo or Synthflow for basic use cases like appointment booking, FAQs and measure improvements. The sooner you start using voice AI in your workflows, the sooner it feels like an effortless part of your business.
FAQs
How do AI voice assistants for business work?
AI voice assistants turn what the caller says into text, understand the intent, decide what to do, and then reply with natural-sounding speech. They use speech recognition (ASR), language understanding (LLM/NLP), and text-to-speech (TTS), and can also talk to your CRM or other tools to fetch or update data.
What are the main benefits of using an AI voice assistant?
AI voice assistants can answer routine questions 24/7, cut wait times, and handle many calls at once. This reduces workload for human agents, lowers costs, and helps customers get faster, more consistent answers.
Is an AI voice assistant worth it for small businesses?
Yes, even small businesses can benefit from an AI assistant that answers calls, books appointments, and captures leads when staff are busy or offline. Tools like Plivo, Goodcall, or Synthflow make it easier to start without a big IT team.
Which is the best AI voice assistant platform for omnichannel communication?
If you want one platform for voice, SMS, WhatsApp, chat, and email, Plivo is a strong option. It lets you keep a single conversation thread across channels instead of splitting context across many tools.
How much does it cost to use an AI voice assistant platform?
Most platforms use a pay-as-you-go or subscription model based on minutes used, number of calls, or number of agents. Costs also depend on which speech, LLM, and TTS providers you plug in and how many integrations you need. Checking pricing pages and running a small pilot is the best way to estimate your real cost per call.
Do I need coding skills to build an AI voice assistant?
Not always, no-code and low-code platforms like Synthflow and Goodcall let you build phone agents with visual editors. If you want deeper control, developer-focused tools like Plivo, Vapi, or Bland AI provide APIs so engineers can fully customize the experience.
Can AI voice assistants replace human agents?
They are better used as a first line of support. AI can handle FAQs, status updates, and simple workflows, while human agents focus on complex, sensitive, or high-value conversations. The most effective setups combine both, with smooth handoff from AI to humans.
What are the top use cases for AI voice assistants?
Common use cases include after-hours call handling, appointment scheduling, order tracking, password resets, lead qualification, outbound reminders, and proactive follow-ups. Industries like healthcare, retail, banking, logistics, hospitality, and SaaS all use AI voice agents for these tasks.
How do I integrate an AI voice assistant with my CRM or helpdesk?
Most modern platforms provide direct integrations or APIs for tools like Salesforce, HubSpot, and Zendesk. You connect your account, map fields, and then let the assistant read and update records (for example, creating tickets, logging calls, or updating contact details) automatically.
Is it safe to share customer data with AI voice assistants?
Reputable platforms use encryption, access controls, and compliance frameworks like GDPR to protect data. You should review each vendor’s security docs, data retention policies, and certifications, and configure what data is stored, masked, or deleted based on your internal policies.
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Top AI voice assistants for contact centers
Discover the best AI voice assistant platforms used in contact centers in 2026. Analyze the most popular platforms such as Cognigy, Retell AI, Vapi, Plivo, and more that are changing the way real-time, human-like customer service is delivered.
In 2026, contact centers are increasingly aided by AI-based voice assistants, which add to the efficiency and complexity of their operations. The AI voice assistants react to incoming calls in almost no time, enunciate speech clearly, and assist customers without any delay. By allowing contact centers to handle multiple calls simultaneously and assisting conversations in a friendly and natural way, they enable contact centers to handle a large number of calls effectively while maintaining a personalized customer experience.
Perceived as trustworthy digital assistants, AI voice assistants listen carefully, understand customers’ needs, and answer in a manner that is almost human-like. They also learn from previous conversations, which boosts improvements in subsequent conversations and assistance.
Platforms such as Retell AI, Cognigy, PolyAI, and Plivo provide solutions that facilitate call handling without losing the feeling that customers are indeed heard and assisted.
Platform choice goes beyond speed. Organizations need to evaluate how well the platform helps with workflow management, handling large volumes of calls, multilingual support, and insights that help improve services continuously.
This guide will review a number of the best AI voice assistant platforms that organizations in 2026 are using to provide faster, more reliable, and more human-like customer services.
What to Look For in an AI Voice Assistant for Your Contact Center
At this stage, you already know what AI voice assistants are. What you need now is a clear lens to compare platforms like Plivo, Cognigy, Retell AI, Vapi, and others and decide which one actually fits your contact center. Use these questions as a buying checklist:
Does it fit your existing contact center stack?
Focus on:
- Native or proven integrations with your ACD/IVR and CRM
- Support for your current routing logic (skills-based, queue-based, blended)
- How it handles agent handoff and screen-pop in your existing desktop
What is latency and call quality like under real load?
Ask vendors to show:
- End-to-end latency under load
- How they minimize hops between telephony, ASR, LLM, and TTS
- Whether they own their telephony stack (like Plivo) or rely on third-party carriers
How much control do you have over the AI stack and guardrails?
Decide:
- Do you want a managed “single vendor” stack, or do you want to pick and swap STT/LLM/TTS as your needs change?
- Can you enforce policies, tone, and escalation rules without re-architecting everything?
- How easy is it to update prompts, flows, and guardrails when compliance rules change?
Does it give you the analytics and QA depth you actually need?
Look for:
- 100% call coverage with scoring, not random sampling
- Real-time alerts on risk, sentiment, and compliance breaches
- Coachable outputs (scorecards, summaries, next-best-action) that your supervisors can use in 1:1s
How does it handle security, compliance, and data residency?
Check for:
- Support for standards like HIPAA, GDPR, PCI DSS, SOC 2, and regional data residency options
- Role-based access, redaction of sensitive data, and audit trails
- Where audio, transcripts, and model logs actually live and how long they’re retained
Is the pricing model aligned with how your volumes will really grow?
Understand:
- Whether pricing is per minute, per seat, per interaction, or a flat platform fee
- How costs behave at your next 2-3 scale steps (for example, 10%, 50%, 100% of calls)
- What happens when you add more channels (SMS, WhatsApp, chat) or more AI features
The Best AI Voice Assistant Platforms for Contact Centers in 2026
Below are the leading players shaping how enterprises are designing and deploying AI-driven voice contact centers worldwide.
Plivo
Plivo is a voice-first, AI-native communications platform that combines carrier-grade telephony with modern AI agents across voice, SMS, WhatsApp, chat, and email. For contact centers, it behaves less like a point tool and more like a backbone. It takes care of call delivery, identity, and reliability while letting your AI agents focus on actual conversations.
Unlike many AI tools that sit on top of someone else’s carrier network, Plivo owns and operates its entire telephony, messaging, and AI stack in one vertically integrated architecture. This cuts out extra hops, reduces latency, and gives you 99.99% uptime backed by strict compliance standards such as HIPAA, GDPR, SOC 2, PCI DSS, and more.
How Plivo fits into a modern contact center
In a contact center, Plivo can play three roles at once:
- AI front line: AI voice agents that answer and place calls, qualify intent, resolve common issues, and hand off to human agents with full context when needed.
- Omnichannel glue: A shared context layer across voice, SMS, WhatsApp, and chat so a customer’s journey feels like one continuous conversation.
- Telephony backbone: Global phone numbers, SIP trunking, call routing, caller ID, STIR/SHAKEN, and CNAM handled by Plivo’s own network rather than fragile third-party carriers.
Key capabilities for contact centers
- Carrier-grade telephony built in - Plivo provides native numbers, routing, recording, SIP trunking, and global connectivity across many countries, all within its own network. Because it does not outsource this layer. You get more consistent call quality, lower latency, and fewer moving parts to debug when something goes wrong. On top of that, features like verified caller ID, CNAM, and STIR/SHAKEN support help you avoid spam labeling, especially in outbound and blended environments.
- Real-time audio streaming and low-latency AI - Plivo streams live call audio over WebSockets to your AI runtime, which means your ASR, LLM, and TTS can respond quickly enough to support natural interruptions and turn-taking. This is critical in contact centers where even a few hundred milliseconds of extra delay can make calls feel robotic or “laggy” under real-world concurrency.
- No-code AI agent builder (Vibe) plus full APIs - Non-technical CX and operations teams can use Plivo’s Vibe builder to spin up AI agents using plain-English instructions and visual workflows. You define the goals (for example, handle billing calls, reschedule deliveries, qualify leads), and Vibe translates that into call logic. At the same time, your engineering team still gets full control via APIs and webhooks if you want to orchestrate complex flows, integrate custom models, or plug Plivo into an existing CCaaS stack.
- Multi-channel AI agents with shared context - The same business logic can run across voice, SMS, WhatsApp, and chat, which is particularly important for contact centers that see customers switching channels mid-journey. A customer might start with a chat on your website, follow up via phone, and receive an SMS confirmation after the call. Plivo keeps that context unified so the AI and human agents do not treat it as three separate issues.
- Deep integrations with CRMs, helpdesks, and internal systems - Plivo exposes clean APIs and webhooks for you to read and write data to CRMs (Salesforce, HubSpot, etc.), helpdesks, booking systems, and in-house tools in real time. That means your AI agents can:
- Pull customer profiles, orders, and tickets during a call
- Log outcomes, summaries, and dispositions directly into your system of record
- Trigger downstream workflows like refunds, escalations, or follow-up tasks
- Security, compliance, and enterprise controls - Because Plivo is used in finance, healthcare, and other regulated industries, its stack is built with compliance in mind with encryption, audit logs, data residency options, and certifications like HIPAA, GDPR, PCI DSS, SOC 2, and more. Enterprise teams also get features such as role-based access control (RBAC), environment versioning, and audit-ready transcripts, which are important when legal and security teams are involved.
Why contact centers choose Plivo over other platforms
- End-to-end control over the voice path - For high-volume centers, call quality and latency are the difference between a successful rollout and a failed pilot. Because Plivo owns its telephony and streams audio directly, you have fewer failure points and tighter control over performance.
- Scales from pilot to multi-region rollouts without switching tools - Smaller teams can begin with a narrow use case (for example, after-hours support or one queue such as billing) using Vibe and basic integrations. As volumes and complexity grow, they can layer in advanced routing, multi-channel orchestration, and custom AI stacks without migrating away from Plivo.
- Works for both AI-first and hybrid models - Plivo supports clean handoffs to live agents with full context, so it fits organizations that want AI to handle front-line traffic and those that want AI to support human agents rather than replace them. This flexibility matters if your strategy is to start with partial automation and phase in more over time.
- Transparent, usage-based economics - Plivo offers pay-as-you-go pricing for voice and messaging, with enterprise plans starting around the $1,000 per month range for teams that need higher scale and dedicated support. That makes it easier to run meaningful pilots and scale based on real ROI instead of committing to a large, upfront platform fee from day one.
What makes Plivo stand out from the rest of the platforms
Core Advantages:
- Global direct carrier connectivity with 99.99% uptime and built-in STIR/SHAKEN, CNAM, and compliance support.
- Native multi-channel AI agents across voice, SMS, WhatsApp, chat, and email with shared context.
- Combination of no-code (Vibe) and developer-first APIs so both ops leaders and engineers can work on the same platform.
Pricing:
Usage-based pay-per-minute and per-message pricing with a free trial and credits to test real use cases. Enterprise plans start around $1,000/month for higher-volume, higher-support needs.
Perfect for:
Contact centers that want carrier-grade reliability and omnichannel AI in one place, and that expect to scale from a focused pilot to a global deployment without constantly changing vendors.
Cognigy
Cognigy describes itself as an enterprise automation framework for voice and chat, helping large enterprises in providing multilingual, omnichannel, human-AI collaborative experiences. The firm’s solution enables strong telephony infrastructure, customer relationship management, and agent assistance tool integration.
Core Advantages:
- 40+ Languages with Regional Accents
- Real Time Agent Assist (Next-Best-Action)
- 360° Conversation Analytics Dashboard
Pricing: Enterprise licensing ($50K+/year)
Perfect For: Global enterprises with hybrid human-AI operations
Retell AI
Retell AI focuses on real-time call intelligence, highlighting adaptive voice models, analytics, and enterprise-level call optimization. The firm’s solution is widely used in the financial services, logistics, and business process outsourcing industries, where accuracy and scalability are critical.
Core Advantages:
- Self-Learning from Live Call Data
- Production Analytics (95% Accuracy)
- Seamless Human Escalation
Pricing: Usage-based ($0.15/min and platform fee)
Perfect For: High-volume centers prioritizing accuracy and compliance.
Vapi
Vapi is an API-friendly platform that is developer-focused, built to enable customized, low-latency conversational flows. Vapi is ideal for contact centers that require full control over their AI models and conversational logic, without being bound by vendor-imposed limitations.
Core Advantages:
- Sub-200ms Latency (Edge Processing)
- Custom STT/LLM/TTS Pipeline
- Webhook-Driven Call Control
Pricing: $99/mo starter and usage
Perfect For: Tech-savvy teams building custom solutions.
Omilia
Omilia excels in conversational NLU systems that replicate natural dialogues in voice channels. The platform is popular among financial institutions for its dialogue context retention and PCI-compliant voice verification.
Core Advantages:
- Advanced Dialogue Management
- PCI-Compliant Voice Authentication
- Built-in QA & Compliance Suite
Perfect For: Secure industries (finance, healthcare).
Kore.ai
Kore.ai’s Experience Optimization (XO) platform empowers enterprises to build intelligent virtual agents (IVAs) with low-code tools. Its unique value lies in diagnostic automation and human sentiment blending.
Core Advantages:
- Visual Flow Builder With Code Extensions
- Emotion-Aware Responses
- Genesys/Five9 Integration
Perfect For: Mid-market enterprises needing rapid deployment.
Observe.ai
Observe.ai focuses on agent performance, compliance monitoring, and customer experience analytics. Unlike others, it’s more about enhancing hybrid AI-human environments than full automation.
Core Advantages:
- Real-Time QA for Every Call
- Agent Performance Improvement
- Compliance Risk Detection
Perfect For: Hybrid centers focused on agent enablement.
Five9
Five9, a long-time leader in the cloud-based contact center market, has incorporated AI automation technology completely into its Intelligent Cloud Contact Center (ICCC). This strategy combines proven telephony strengths with next-generation conversational middleware.
Core Advantages:
- Intelligent Call Routing
- Workforce Optimization
- Global Scale & Reliability
Perfect For: Legacy modernization projects.
PolyAI
PolyAI leads in conversational naturalness, producing assistants that sound almost indistinguishable from real agents. It’s renowned for consistent customer tone and rapid adaptation without continuous re-training.
Core Advantages:
- Emotional Tone Matching
- Domain-Specific Learning
- 1,000+ Concurrent Sessions
Perfect For: Premium brand experiences.
Platform Comparison Matrix
Implementation Roadmap
Phase 1: Pilot (Weeks 1 - 4)
- Select 1-2 use cases (billing, scheduling)
- Deploy on 5-10% call volume
- Measure: AHT, CSAT, abandonment rate
Phase 2: Scale (Months 2 - 3)
- Expand to 30-50% volume
- Add multilingual and complex intents
- Train agents on escalation protocols
Phase 3: Optimize (Month 4+)
- Full analytics implementation
- Continuous model improvement
- ROI measurement and expansion
Expected ROI Timeline: 3-6 months to breakeven, 12 months to 3x ROI.
Conclusion
As contact centers evolve, AI voice assistants have moved from “automation tools” to being business-critical assets that elevate performance, experience, and efficiency simultaneously.
- Cognigy and Retell AI lead in enterprise automation and adaptive learning.
- Plivo and Vapi dominate in developer control and omnichannel reach.
- PolyAI and Kore.ai shine in conversational fluidity and brand alignment.
- Observe.ai and Five9 are great in agent quality, compliance, and hybrid work efficiency.
Select according to call volume, language, and technology maturity. Pilot, test latency, resolution rate, and customer sentiment, and then scale. The future contact center is conversational, and the question is how intelligently you make it speak.
FAQs
What is an AI voice assistant for contact centers?
Software that automates real-time phone conversations using AI for speech recognition, intent analysis, and conversation control.
Can AI fully replace human agents?
No way. The most effective combinations are AI for the boring parts and humans for the emotional and hard stuff.
What is the optimal latency time for AI in contact centers?
Under 300 milliseconds to keep the conversation flowing naturally.
Which platform is friendliest with CRMs?
Plivo and Cognigy are the best options for good real-time CRM integration with multiple communication channels.
Which industries suit contact center AI?
Banking, healthcare, e-commerce, telecom, logistics. Any industry with lots of calls and multiple languages.
How important is analytics in AI contact centers?
Analytics are the core. Retell AI and Observe.ai are platforms that provide real-time agent performance, sentiment, and compliance analysis.
Can voice AI handle multiple languages?
Yes, Cognigy, PolyAI, and ElevenLabs handle global languages with robust accent insensitivity.
Is contact center AI secure?
The best platforms offer end-to-end encryption, data rules compliance, and data storage in designated regions.
What’s the biggest ROI driver in AI contact centers?
Reduced handle times, increased first-call resolutions, and improved customer sentiment through consistent and personalized service.
What’s next for AI voice in contact centers?
The future is smart computing, collaboration between human agents and AI, and real-time insights, transforming call centers into smart customer experience centers.

How To Increase Revenue By Improving Agent Satisfaction
Agent satisfaction is often overlooked by modern businesses when it comes to increasing their revenue. Learn how agent satisfaction can impact a business.
Businesses are so often focused on satisfying the customer that they chip away agent satisfaction in the process. It’s no secret that customer satisfaction and employee satisfaction are very much connected, but what does this actually mean?
Glassdoor’s 2020 Economic Research report revealed that companies with highly satisfied employees are more likely to have high customer satisfaction scores, a stat that holds especially true in industries with higher levels of customer contact.
Taking the necessary steps to improve your contact center agents’ satisfaction levels within your company will increase their loyalty to the team, leading to more dedicated and successful agents and customers.
What is agent satisfaction?
Agent satisfaction is the measure of how satisfied or dissatisfied employees in an organization are. Businesses that actively measure employee job satisfaction are able to track employee motivation, productivity, and loyalty to their organization.
So why is agent satisfaction so important to understand, and what does this mean for modern B2C teams?
Importance of agent satisfaction in modern business
It’s often said that the customer is king, and rightfully so—prioritizing the needs of your customers is a surefire strategy to increase revenue. Which is exactly why agent satisfaction is important.
Agents that are not satisfied with their employer contribute to high agent absenteeism and turnover, and are unlikely to provide the same quality support to customers that a satisfied agent would.
Businesses that emphasize agent satisfaction by prioritizing the needs of their employees can drive positive improvements in customer satisfaction, while reducing agent turnover and agent absenteeism.
Taking into consideration the correlation between customer satisfaction and contact center agent job satisfaction, you can begin to see why agent satisfaction is important and how it can grow revenue for your business.
How to measure agent satisfaction
There are several ways to measure your team’s happiness in their work, but the easiest method is to use the Employee Satisfaction Index (ESI). This index is determined by assigning a numerical value (1-10) to three simple survey questions:
- How satisfied are you with your current workplace?
- How well does your current workplace meet your expectations?
- How close is your current workplace to the ideal?
Once you have the answers to these questions, you can calculate your ESI with the following formula:
- ESI= [((question mean value ÷ 3) – 1) ÷9]*100
The higher the number, the more satisfied your agents are in the workplace.
Surveying employees allows you to understand how your agents really feel about their job, and gives you the opportunity to meet them where they are.
Agent satisfaction isn’t a static metric, and is sure to change over time—it’s important that your organization keeps a consistent pulse on employee engagement and takes active measures to improve upon this engagement, as this will inevitably grow revenue.
Impact of agent satisfaction on revenue and profitability
Let’s take a look at a few statistics showing the impact of agent satisfaction on revenue, and how highly-satisfied agents can contribute to your business’ profitability:
- A happy agent is a dedicated agent—business units made up of highly engaged employees are more present and provide a better experience to the customer. 94% of consumers who have a good support experience are “very likely” to repurchase from a company.
- As we mentioned earlier, happy agents make for happy customers, and increasing customer retention rates by 5% canincrease profitability by up to 95%.
- Prioritizing your contact center employee’s job satisfaction will reduce agent absenteeism and agent turnover. In 2020, the cost of replacing an agent (screening, recruiting, interviewing, and training) exceeded $12,000.
- In 2019, Harvard Business Review calculated that a one-star improvement in Glassdoor employer ratings yielded anywhere between a 7-18% increase in long-term market valuation.
How to improve agent satisfaction
With the understanding of why agent satisfaction is important and how happier agents result in increased revenue, we next need to look at how your business can measure and improve upon your agent’s satisfaction.
Here we’ve outlined a few of the methods you can use to measure and improve your contact center team’s happiness:
- A place to hang your hat (Agent retention)
- Making an agent feel welcome isn’t something that should only be reserved for their first day on the job. Creating a continuous program to build a team that feels like a family will build agent loyalty and increase agent retention.
- How can we help you? (Agent surveys)
- Surveys aren’t only meant for customers! Surveying your agents on an annual or semi-annual basis can build an open and recurring feedback loop with management and identify friction points before they become a problem.
- Walk before you run (Comprehensive training)
- Another key driver in keeping contact center agents satisfied is the number of training and coaching hours that they receive. Equip your agents with all of the necessary tools to excel, and you’ll see a marked improvement in morale.
- Reap the rewards of great service (Reward your agents for excellent performance)
- Communicating with customers isn’t always easy—be sure to reward your agents that go above and beyond in customer communications with prizes, an extra vacation day, promotions, or some other incentive for a job well done.
- Make yourself at home (Let your agents work from home)
- Many working professionals have grown accustomed to working from home since COVID-19 reshaped the way businesses operated back in 2020, and contact center agents are no exception. A Pipkins research report showed that agents who work from home have a retention rate that is 55% higher than those working from an office.
Improve agent satisfaction and increase revenue with PlivoCX
PlivoCX is cloud contact center software for B2C teams built with agent satisfaction in mind. With Contacto, agent teams are supported by helpful automations, a unified desktop, and an omnichannel experience to exceed consumer needs and create happy customers and agents alike.
If you’re looking to keep up with the demands of the new era of support operations, we’re here to help.
Book a demo with our sales team, and we’ll help you find the right solution for your team’s needs.

How to Reduce Customer Friction and Remove Common Hurdles
Customer friction is the biggest challenge for modern B2C teams. Read through this blog from Contacto to understand what exactly is customer friction and how you can eliminate your most critical friction points.
Now more than ever, the customer is king. The modern landscape of customer service operations is changing, and businesses that have invested in effortless and easy purchase and support experiences will continue to thrive, leaving slow-to-adapt competitors behind.
With the unprecedented events of the current decade creating a sudden and dramatic shift across the global workforce, the customer journey has never been more important. Global labor shortages continue to strain day-to-day operation, complicating business agility to meet customer expectations.
It’s up to B2C teams to adapt for the modern era of customer service, remove common hurdles, and create a frictionless customer experience.
What is customer friction?
Let’s say you’re attending a wedding, and you’ve just received your order for a new outfit to wear to the event, only to find that they shipped the wrong size.
You visit the retailer’s website in hopes of live chatting with an agent, but the only option available to you is to call a support line. Upon calling, you’re met with an automated response advising no agents are available to take your call, and are prompted to leave a message.
Defeated and pressed for time, you decide to return the order and overnight a new outfit from a different retailer in time for the big event.
The barriers you experienced attempting to contact the retailer and resolve your issue are an example of customer friction - any pain point in the customer journey that shapes a customer’s perception of, and relationship with, a brand.
Expectations of the modern consumer
The cost of consumers feeling unheard is a 75 billion dollar problem for industries around the US alone, with customer retention loss rising by more than 37% since 2016 due to poor customer service.
Modern consumers expect to feel like their business matters to the brands they support. With more options available than ever before, businesses that invest in providing a seamless customer service experience will reap the rewards of customer loyalty.
Common customer friction points, and how to remove them
Now that we understand the modern, intelligent consumer’s customer service expectations, we can identify and address common hurdles holding B2C teams back from delivering an exceptional customer experience.
So, what are some of the common hurdles your customers may be experiencing (and how can you remove them)?
- Support your customers on their terms (true omnichannel)
- Problem: You might not be where your customers are trying to reach you
- Solution: Have a presence on the channels where your customers are trying to reach you!
- Skills to pay the bills (agent skilling)
- Problem: Your agents might not be equipped to resolve the problems being presented to them
- Solution: Utilize agent skilling to ensure that the right agent is assigned to the right problem to create a quick resolution
- We’ve got history (customer ticket history)
- Problem: Return customers want to know that their business (past and present) matters to your brand
- Solution: Keeping track of previous support conversations is one of the best ways to let them know you care.
- Sleep with one AI open (AI support for full support coverage)
- Problem: Support requests are going to come through 24 hours a day, 7 days a week. Some of these problems could be resolved quickly by the customers themselves if they only had the resources.
- Solution: It’s important that you offer customers the ability to solve more simple problems through the use of AI. Have pre-written solutions to common problems available to be served based on a customer’s initial support request.
- Stick to it (following up with a customer after a support request has been completed)
- Problem: Nobody likes to submit a customer support request - it makes customers feel like they had to take time out of their busy schedule to resolve a problem they shouldn’t have had.
- Solution: Following up with the customer after the support ticket has been resolved makes the customer feel heard, and ensures that the issue hasn’t recurred, creating customer friction.
Building brand loyalty
With these common hurdles removed from your customer’s journey, you’re on your way to leaping over the competition and ensuring customer loyalty. Here are just a few ways that building this brand loyalty with your customer base affects your bottom line:
- 89% of companies believe that excellent customer service plays a key role in customer retention.
- An average of 68% of new customers are referred by existing customers.
- The odds of selling to an existing customer are between 60-70%, while the odds of selling to a new customer are between 5-20%.
- The acquisition cost of new customers is ~5 times more expensive than retaining an existing customer
- Loyal customers are 5 times more likely to make another purchase, 5 times more likely to forgive, 4 times more likely to refer, and 7 times more likely to try another of your products.
PlivoCX Service—the right tool for the job
Removing these hurdles from the customer journey, and keeping them out of the customers way, doesn’t have to be difficult!
PlivoCX is cloud contact center software for B2C teams built with customer loyalty (and not complexity!) at its core. With Contacto, agent teams are supported by helpful automations, a unified desktop, and an omnichannel experience to exceed consumer needs and create happy customers.
If you’re looking to keep up with the demands of the new era of support operations, we’re here to help.
Book a demo with our sales team, and we’ll help you find the right solution for your team’s needs.

One place to manage every interaction—Plivo’s commitment to the unified Contact Center
Implementing a Contact Center that unifies the agent workflow and simplifies operations is essential to exceeding the needs of the intelligent consumer.
The business-critical role assumed by Contact Centers has been driven by mounting customer expectations and requires more personalized touchpoints and faster issue resolution.
Consumers and the technologies they use are increasingly intelligent and require smarter solutions as we enter the next chapter of the unified Contact Center.
In the past couple of years, businesses have adopted modules from legacy vendors that promised features like AI, automations, self service, and native analytics within their existing solutions. They thought they were purchasing the future, only to realize three things:
- Simplicity and flexibility are key with customer experience technology. Plugging in a module doesn’t necessarily equate to a personalized customer experience.
- Contextual agent experience is more important than ever to build customer loyalty.
- Voice as a channel contains incremental costs across every CCaaS provider; it adds up quickly, and it doesn’t have to.
While the Contact Center space is approaching maturity, it won’t truly arrive until we accept as an industry certain methodologies and tech prerequisites for the platforms that power the customer service experience.
- Contact Center software must serve as the primary hub of a modern CX tech stack.
- Contact Center software needs to provide an intuitive experience for agents and an invisible experience for customers.
- A single platform that can adapt and be customized is essential. Non-customizable tools with certain non-native features are a non-starter.
Verticalization of the Contact Center
Mid-year 2021, communications API industry veteran Plivo launched a powerful yet simple Contact Center platform—with fully native communication channels and analytics—to address the maturity gaps in an established and fast-evolving space. Plivo’s engineering team built a unified platform to manage the entire CX workflow, optimized the add-on costs of voice communications, and integrated it with the other complementary CX tools in your existing tech stack, all powered by Plivo’s communications API platform.
The result is Contacto, a fully native platform that integrates with tools like Salesforce, Shopify, Zendesk, Kustomer, Servicenow, and more. Contacto was architected to drive customer loyalty and reduce complexity, while ensuring that agents have a simple and seamless experience with their workflows. With common pain points in the customer experience as its focal point, Contacto was built to level up CCaaS technology using real-world CX gaps as the North Star. These include:
- Customer experience, on their terms: Meet your customers on the channels and devices they demand.
- Unified agent desktop experience: One platform manages all interactions with continual context available so your customers don’t have to repeat themselves—ever.
- Simple configuration and drag-and-drop workflow builder: Build powerful no-code workflows that keep your agents moving forward and your customers happy.
Contacto, Powered by Plivo
The Contacto Contact Center experience is the next chapter in Plivo’s rich history. Contacto is built on Plivo’s Premium Communications Platform, which has been proven for scale over the last 10 years with billions of API requests each month. It natively supports voice and emerging channels like in-app chat, WhatsApp, and social media and has prebuilt integrations with existing applications like Salesforce, Zendesk, Shopify, Kustomer, and more.
We are glad to be here, and we can’t wait to bring the Contact Center space to maturity with the help of our amazing customers and our strong foundation in scaling the Plivo API platform globally in 190+ countries.

How retail and e-commerce brands can take a cue from healthcare customer service
Contact Centers in the healthcare industry offer ample learning opportunities to B2C brands looking to optimize their operation.
Unlock new potential in your contact center by implementing these healthcare customer service secrets.
In the healthcare industry, contact centers are generally more established and mature with efficient routing, tried and true metrics, and continuous quality improvement. Early stage or B2C companies in the retail, ecommerce, regional utility, and non-profit sectors can learn and apply valuable lessons to their (perhaps) less-complex support operations. Granted, the healthcare industry as a whole has a long way to go in leveraging data to eliminate friction and elevate the customer-patient experience, but recent changes to the trajectory of the industry as a whole can inform more nimble contact centers how to offer best-in-class customer interactions.
The notion of the “longitudinal health (or human) record” is one on which even the US government has provided input and guidance to the healthcare industry in efforts to drive improved health outcomes. The basic idea is that all medical providers have access to your single, master copy, digital patient record so as to coordinate, de-duplicate, and improve care delivery. As you consider how to deliver a fast, frictionless experience in your B2C contact center, consider how looking at your customers through the lens of a longitudinal engagement record can inform your contact center priorities:
- Know Me - Customers expect you - to a reasonable degree - to know who they are and their history with your brand. What are the vitals or key data points your agents need to know about your customers? Contacto’s integrations with industry-standard CRMs and OMSs offers your agents a seamless view into previous customer interactions with the Customer Data and Customer History panels.
- Help Me - Customers want to be delighted. Contacto eliminates the “swivel chair” system hopping and operational redundancies by empowering your agents with data, context, and line of sight via a single-pane-of-glass workbench so they can go the extra mile with proactive, human-centric service. Kinda like NOT being handed a clipboard at the doctor’s office. One can dream!
- Keep Me - Customers will come back. If you’ve treated them with dignity and eliminated friction — armed with context, your most valuable asset — transactional and relational scores will be primary symptoms to the underlying dividends yielded in customer loyalty and lifetime value.

Transforming the Contact Center from a reactive resolution dinosaur to business-critical growth driver
Transform your Contact Center from a reactive resolution dinosaur to a healthy, business-critical growth driver with these four steps.
Since the inception of the Contact Center more than 60 years ago, the demands placed on it by the business have increased every year. This increase is primarily due to the sheer volume of consumer products and services paired with the rise of communication technology. In response to this relentless pressure, new features were tacked on over time, morphing the Contact Center into a clunky but immeasurably necessary business unit. And more recently, it has been acknowledged as a critical revenue center.
We’re at a pivotal point in the life cycle of the modern Contact Center for two primary reasons:
- The demands on Contact Centers will only continue to increase as technology advances and consumer communication preferences shift. The rapid pace of growth makes it difficult to know what the business needs are for today and will be for the future.
- Contact Center vendors may offer similar features on paper, but these features were often created agnostic of the others and lack the required interoperability. And each new technology added seems to create exponential growth in complexity.
The result of the two points above? A reactive customer service motion that is, simply put, stuck between having too many tools (not having a single reliable place to manage every interaction) and having a piecemeal data/reporting strategy that makes optimization decisions difficult.
The road to implementing a healthy Contact Center - getting started
We know that unnecessary complexity is detrimental, but doing nothing in the face of shifting consumer trends is perhaps moreso. So how do we plot a course forward that both keeps up with consumer trends and fits your business? We’ve come up with a list of considerations that will take your CCaaS operations from large, clunky dinosaur status to living, breathing, revenue-driving workflows that blend CC philosophy with technology.
- Identify the objectives of your Contact Center
By understanding the SMART goals of a Contact Center, your organization will be able to home in on what truly matters as it relates to processes and technologies. These objectives might include CSAT, customer retention rate, time to resolution, NPS score, repeat customer tickets, similar issues, etc. - Map objectives to individual and team KPIs
Taking objective-building to the next level and ensuring that each person on your team understands how their role will impact the overall objective is essential to putting a sensible tactical framework together. These team KPIs could include average response time, abandonment rate, first contact resolution (FCR), transfer rate, etc. - Map your team’s KPIs to the foundational processes in the customer service motion
With everyone aligned on the objectives and key results, it’s time to identify what needs to happen in order to bring these to life—channel inventory, required operational functionality (chatbots, virtual agents, automations, etc.), data management, agent training, new products and policies, etc. By identifying the processes that will help you achieve success, you’ll be able to line up the tools you need to succeed. - Map your processes and required functionality to a complementary set of tools that are simple, interoperable and efficient
Hint: your contact center platform should serve as the centerpiece of your stack as it relates to day-to-day execution. The stack should be unified by a central platform built to make the agent experience as efficient as possible so the customers can reach you, get help, and move on. Perhaps the most important part of this is the ability to easily build workflows that unify the native features with the integrated features. A good Contact Center platform will keep it all together.
We’ll be writing and sharing more of our thoughts on the modern Contact Center in the coming weeks. Feel free to bookmark our blog for best practices and updates in the customer service space.
You can also take a self-guided demo of our Contact Center platform, or request a custom demo from our team here.

Contact Centre Summit Recap: Keynote by Venky, Founder & CEO, Plivo
Our CEO, Venky, presented on Wednesday at the Contact Centre Summit Europe about CX transformation and key methods for catching up to the rigid demands of the modern intelligent consumer.
If you attended the Contact Centre Summit Europe this week, you heard some great stories from global CX leaders and technology vendors on the state of the modern Contact Center. Perhaps the most powerful part of the event was hearing event presenters and attendees alike share their common pain points and ideas, customer service hacks, and how technology plays a role in building customer loyalty.
Our CEO, Venky, presented on Wednesday on CX transformation and key methods for catching up to the rigid demands of the modern intelligent consumer. His session covered the rapid acceleration of digital adoption since the beginning of the pandemic and how many consumer brands are struggling to keep up with the technology and service demands their customers require.
Some high-level points covered by Venky include:
- Overcoming the disconnect between the experiences consumers expect and what they actually receive
- Meeting customers on their preferred channels and catching up to the tech demands of the market
- Personalizing the customer experience with powerful workflows and integrations utilizing your existing CX tools
- Using virtual agents and artificial intelligence at the right time and place to keep your agents focused on the more challenging cases and enable your customers to help themselves
- Making every agent your best agent
To see Venky’s full keynote, click play on the video below, and let us know what you think.

10 Best Practices for Customer Communications
The foundation of customer communications is “right time, right place, right message.” Learn how to nail it every time with great customer service.
The foundation of any strategic communications is “right time, right place, right message.” A notoriously difficult challenge made somewhat simpler by the technology available to us today.
Contacto’s mission is to enable omnichannel customer communications with a personal touch — especially in a time when human connection is so important. We’ve come up with this list of 10 communications priorities to help you meet new and changing customer expectations, so you can provide a better customer experience and enhance loyalty.
Keep in touch
82% of U.S. consumers want more of the human element in their interactions with agents. That requires open lines of communication, across your audience’s preferred digital channels.
Omnichannel is best
The last two decades have seen a proliferation of new communications channels, from the rise of SMS/MMS, to social media, and now nearly ubiquitous mobile phone and mobile app usage. Your customers are everywhere — and they’d like you to be, too, because it’s more convenient that way. They want you to be there when they need you.
Offer self-service
Research from customer service expert Shep Hyken found that 67% of respondents use digital self-service tools, including AI-powered chat agents, and 41% said they prefer them. While there’s still a large percentage that prefers live agents, self-service can siphon off the low-touch enquiries to give agents more time to handle live interactions.
Be nimble
Over the last two years, amidst constantly changing conditions, agility has become a real competitive advantage. A proactive notification can keep customers in the loop when things are changing fast.
Consider CDC guidance that may lead to store closings or openings, demand-side shifts shaking up forecasting, and supply chain woes impacting inventory levels and fulfillment. Brands had to communicate fast and transparently.
Get the channel right
First, let’s be clear — omnichannel doesn’t mean every channel. Different consumer demographics, different business models, and different verticals all have unique needs — and brands will have a specific face they want to show to the world. That should all impact your channel mix. Plus, get to know what customer interaction types work best on which channels, so you can guide consumers to convenient customer journeys with the lowest friction.
Follow best practices
Omnichannel isn’t a whole new form of customer service. Classic best practices still apply here, in many cases. Even more so, perhaps, because an omnichannel contact center is so well suited to optimizing for metrics like first contact resolution, average response time, and measuring customer satisfaction.
Be dynamic
What’s convenient or most effective for one customer may be ineffective — or even inaccessible — for another. Being dynamic means that you can switch communication channels mid-conversation without losing the thread, to give your customer base a convenient and flexible journey to resolution.
Have a reliable backup
On Oct. 4, 2021, Facebook, Instagram, and WhatsApp were down for the better part of a day. Back in December 2020, Gmail users were unable to fully access services on two separate occasions, over two days.
Outages happen, but if you’re in a competitive market, you don’t want a single minute of downtime to knock you off balance. Giving your audience more than one way to contact your customer service team creates redundancy that ensures you meet your customers’ needs when they need you
Carrier network matters
If you want to create great customer experiences, you can’t take carrier quality for granted.
Contacto is powered by Plivo’s Premium Communications Network. In Plivo’s 10 years, they learned that reliability depended upon building their own network of high-quality carriers, and that:
- Strong technology and infrastructure alone cannot compensate for poor carrier network quality.
- Relying on aggregators is not a good way to ensure carrier network quality.
- Building a premium carrier network requires redundancy.
- The infrastructure and technology layer all need to have the same commitment to quality.
- No provider can build a quality carrier network overnight.
Our advice to you: Be proactive and don’t accept carrier network quality as a given.
Choose a vendor that’s committed to your success
Using a cloud platform for communication services beats maintaining your own infrastructure. With a cloud contact center, you don’t need to buy and maintain expensive equipment, or handle carrier relationships in-house. You also don’t need expensive expert developers to keep the software updated.
Look for a vendor that minimizes complexity and makes your success their priority, as Contacto does.
Ensuring customer success
Our commitment to our customers doesn’t end once they’re up and running. To help you get the most from us, we want to know about your business and how you use Contacto. Our customer success team has a great track record of keeping customers happy. They’re one of our not-so-secret weapons in our mission to provide superlative customer experience.
Our relationships carry the day
With telecommunications, not all problems come from the customer side of the connection. Often businesses have issues with carrier networks and connectivity, but we’re here to deal with the carriers to fix things
Need help bringing it all together?
Contacto offers an easy-to-use way to deliver streamlined, omnichannel customer service. It integrates with your existing business systems to give customer service teams all the data they need, from a single pane of glass. Read more about Contacto’s channels and features.

Omnichannel Customer Service: Beyond the Buzzwords
Omnichannel customer service is a strategy that helps businesses to reach a more human level of interaction with customers across multiple channels.
59% of U.S. consumers say companies have lost touch with the human element of customer experience, found PwC’s Customer Experience Is Everything report. And 82% of U.S. consumers want more of it in the future.
An omnichannel customer service experience can help today’s businesses reach a more human level of interaction with their customers. But what does that really look like?
- Customer service teams that have the context they need to give customers personalized experiences.
- A fully integrated contact center that integrates with your existing business tools to create a single source of truth
- Customers that can communicate with you via their preferred channels — whatever they may be.
What is omnichannel customer service?
The word “omnichannel” gets batted around a lot, so let’s look closely at what it really means. Omnichannel customer service can be thought of like the term “omnipresence” — being everywhere at the same time. From your customers’ perspectives, it should appear that you’re everywhere, all at once.
Whatever channels you offer customer service in, you must deliver a consistent experience across all of them. In the context of omnichannel customer service, customers can find answers to their questions and have issues resolved easily, no matter which channel they choose to use.
A customer may start a service interaction on in-app chat and end it on the phone via a call, or vice versa. And no matter the channel, customer service agents have access to customer details and a history of previous interactions.
Omnichannel vs. multi-channel customer service: What’s the difference?
The difference between omnichannel customer service and multichannel is in the consistency in the entire experience for the customer. Omnichannel customer service channels act as touch points along a single, cohesive customer journey, so customers have an integrated experience across channels and devices. Your team needs to be able to present itself as a cohesive unit whether the same agents are resolving a customer issue via in-app chat or voice call or these get handled by different agents with respective skill sets.
But tacking on new communications channels that don’t talk to one another delivers a fractured, often frustrating customer experience. That’s because unless conversation history and customer details are shared across channels, agents won’t have access to the context necessary to deliver seamless, personalized service.
79% of service professionals say it’s impossible to provide great service without full customer context, per Salesforce’s State of Service.
Common customer service channels
Your business may not need all the service channels we’ll discuss below. Every business is different, as is everyone’s customer service strategy, so you’ll have to think about what each digital channel does well and which are best suited to serve different types of customers at various stages of the customer lifecycle.
Live Chat
There’s a lot of opportunity in live chat as a customer service channel. 56% of CX professionals in retail and wholesale say they’re currently using a chat-based interaction channel, and another 26% say they have plans to add it as a customer service channel within the next year.
Deploying chat on your website or within your mobile app can support everything from answering questions to proactive notifications, to relaying shipping and invoice information about products and inventory and offering post-sales service.
Voice
Voice calls remain the most common way people interact with businesses. They’re also the easiest to record and store. First-contact resolution rates for the telephone are still typically the fastest, so if your customers have complex needs or you have frequent sensitive escalations, you may want to put a lot of your attention on voice.
Messaging
Mobile phones are, at this point, nearly ubiquitous — but only 32.7% of retail and wholesale respondents are currently using instant messaging like WhatsApp and SMS. Maybe that’s why a whopping 40.8% have plans to add it within a year.
And don’t forget MMS — multimedia messaging services — which “lets you send longer text messages. While SMS messages are limited to 160 characters, with MMS, you can send messages with up to 1,600 characters, plus 10 images,” said Founder and CEO of Contacto by Plivo, Venky B.
Chatbots and virtual agents
A chatbot is software designed to simulate human interactions, enabling interactive voice or text conversations. They can be used on your website or mobile app to provide self-service options in response to common questions, so customers can get answers 24/7/365.
By employing a chatbot acting as virtual agents to divert some of the repetitive, frequently asked questions, that leaves more time and energy for live agents to deliver high-touch service for more complex cases.
Self-service
Customers will most likely try to look for answers on their own before reaching out to customer service. Making that process simple can make the interaction so much more convenient for the customer. It may also reduce the agent’s workload as customers won’t have to call in for frequently asked questions.
“While 67% of consumers are willing to use self-service tools, 59% would prefer to call the company. Keep in mind that there is a difference between willingness and preference,” said Shep Hyken.
Benefits of omnichannel customer service
According to insights from McKinsey, customer expectations in service journeys fall into three categories:
- Speed and flexibility
- Reliability and transparency
- Interaction and care
Let’s look at all the ways an omnichannel approach can facilitate positive results in all of those categories.
360-degree view of the customer
When you have all your data about a customer at your agent’s fingertips — like interaction history, past orders, preferences, and more — the experience for customers is more consistent, regardless of the channel they use without having to ask the same questions again and again. Keeping this context at the center enables personalized interactions across channels and can facilitate a higher quality of service.
Plus, when all your systems are integrated, customer service representatives have access to all the information they need, centrally from one screen. They can also switch channels if that’s most convenient for the interaction. The best contact centers will make this easy.
Simplified customer journey
“74% of Americans are likely to recommend a brand or company to friends/ family if they provide a convenient customer experience,” found Shep Hyken. It’s time to end the frustration of hanging up and calling another number.
The omnichannel experience is more user friendly. Customers can switch from one channel to another without worrying that they’ll have to go through the whole process from the beginning or repeat themselves over and over.
Higher customer service agent productivity
It’s not just customers that have a better experience with an omnichannel contact center — it’s your agents, too. That’s true for two reasons: automation and integration.
77% of agents say automating routine tasks allows them to focus on more complex work — up from 69% in 2018. That means that they have more time to spend on more complicated requests to ensure high customer satisfaction.
Integration of business systems gives agents better access to the information they need to do their jobs. In fact, high performers are 1.7x more likely than underperformers to agree with “I can find all the info I need to do my job on one screen.”
Differentiated experience
Competition keeps growing across every sector, but businesses can really differentiate themselves with high quality, personal service. When your customer service teams can go above and beyond to make a happy customer, you increase customer engagement and encourage more customer loyalty.
Continuous feedback loop
When implementing new technology to help with customer service, ensure that you create a continuous feedback loop both on your customer’s end and internally to measure customer service satisfaction and employee engagement. In other words, it will help you assess the success of your technology, while offering you the opportunity to constantly apply your customer’s suggestions and improve goods and services.
Delight your customers with an omnichannel customer service approach
Customers don’t want to need customer service. That’s why it’s so important to remove the friction from frustrated customers’ path to a solution. Cloud based omnichannel customer service platforms can help you achieve that by bringing everything into a unified view, from past interactions to past purchases and preferences. That means you can offer a consistent, seamless experience no matter which channel your audience uses to reach out.
The improvement in your team’s processes is also a win, as it optimizes agent time so they can spend more of it with the customers who need you. Plus, customer service leaders get access to unified data that you can more quickly translate into data-driven insights.
Need help bringing it all together?
Contacto offers an easy-to-use way to deliver streamlined, omnichannel customer service. It integrates with your existing business systems to give customer service teams all the data they need, from a single pane of glass. Read more about Contacto’s channels and features.

Plivo Launches Contacto to Deliver Omnichannel Customer Service with a Human Touch
Plivo CX, a new contact center as a service, delivers a human experience at scale with omnichannel, mobile-first customer interactions.
New Contact Center as a Service delivers a human experience at scale with omnichannel, mobile-first interactions
Austin, TX — October 6, 2021 — Plivo, the cloud communications platform that enables businesses to engage with their customers, today announced Contacto, the omnichannel, mobile-first contact center platform that delivers seamless customer experiences with a human touch. Contacto allows B2C businesses in retail and ecommerce to boost customer service teams’ efficiency and enable personalized, high-touch interactions—weaving together artificial intelligence, sentiment analysis, and omnichannel capabilities to offer a superior experience, embedded directly into brands’ websites and applications.
Now more than ever, customers interact with brands online. Ecommerce has soared throughout the pandemic—in the US, ecommerce sales in 2020 grew more than 30% from 2019, with mobile commerce accounting for 45% of the total market . And this trend shows no signs of slowing down. With more mobile-first customers come more avenues with which customers can request help—retailers must be able to service their customers with the same experience regardless of channel—whether that be Twitter, Facebook, in-app chat, WhatsApp, SMS messaging, or voice call.
In fact, as B2C sees tremendous growth, with new businesses entering, disrupting and innovating in the space, a contact center built for today’s mobile-first customers will be a significant differentiator for B2C businesses. Winning and retaining customers is dependent on delivering a seamless, effective and efficient experience. No one wants to sit on hold for an hour—or repeat their problem or information endlessly—and, with Contacto, there’s a better way.
“Most businesses don’t have the time or resources to build out a fully customized call center. They’re already too occupied with running their own business,” said Venky Balasubramanian, Founder and CEO at Plivo. “That’s why we created Contacto—so every company from Fortune 100s to small business owners can provide their customers with world-class customer service interactions. Contacto’s AI-powered chatbots can quickly qualify customers and escalate tickets seamlessly to live representatives, where real-time sentiment analysis helps them provide better service—all within the brand’s existing platforms.”
Contacto: Next-level customer service with a human element
Great customer experience depends on the human touch—customers want to feel heard and appreciated while their requests are efficiently resolved. Contacto delivers on these expectations, making technology feel more human and helping agents provide contextualized, personal, and effective service in the customer’s preferred channel.
Key features and benefits include:
- Conversational chatbots: Intelligent chatbots help verify and qualify customers, increasing agent productivity and helping resolve requests faster.
- In-app chat: Embedded directly into a brand’s application, customers can easily raise a request via in-app chat, initiating their customer service journey without having to switch channels.
- Native voice calling: Contacto comes with full-featured voice and messaging capabilities, native to the platform, so there’s no need to engage costly, third-party vendors.
- Omnichannel platform: Integrating chat functionality, social media, SMS messaging and voice calls, Contacto allows customers to select the channel they prefer to communicate in, then switch channels as desired throughout their journey. For example, a customer could choose to describe their problem via voice call, then have an order tracking number sent to them via SMS. This level of channel personalization helps to reduce friction and create a positive experience for every customer.
- Customer interaction history: Contacto allows agents to view all of a customer’s previous interactions alongside their current service request, giving them the context they need to solve issues faster and create a better customer experience.
- Sentiment analysis: Agents interacting with customers see real-time coaching scores, based on sentiment analysis, so they can adopt the right approach to helping the customer. These scores help ensure quality and allow supervisors to provide effective feedback and update workflows.
- Deep CRM and Help Desk integrations: Designed to work seamlessly with a business’ existing systems, Contacto features out-of-the-box integrations with Salesforce, Service Cloud, Zendesk, Shopify and many more.
Contacto Launch Marks the Next Phase of Plivo’s Growth
The launch of Contacto marks the culmination of Plivo’s first phase as a company—its 10-year evolution in providing customers with a simpler, better business communications platform. Quietly rising to the top of the Communications Platform as a Service market, Plivo has spent the last 10 years building a solid customer base and a stellar suite of APIs alongside a comprehensive and evolving product offering. Today, Plivo’s SMS and Voice APIs are used by thousands of innovative businesses in more than 190 countries, including IBM, Mercadolibre, BYJU’s and Deckers Brands.
Now, with Contacto, Plivo is entering into its next evolution in the market—offering not only best-in-class API products for technical teams, but also cloud-based communications solutions that offer superior out-of-the-box functionality for B2C customer service teams.
“Plivo is in a unique position to offer vertically integrated, end-to-end products, and the market opportunity here is tremendous,” said Balasubramanian. “As Plivo embarks on its next 10 years of growth, we look forward to continued innovation and evolution, while maintaining our focus on providing customers with the solutions they want and need to succeed.”
To learn more about how Contacto enables B2C businesses to create better customer experiences — visit www.contacto.com.
About Plivo
Plivo is a communications platform that enables businesses to connect, engage and interact with their customers in over 190 countries. Thousands of businesses like IBM, Workday, Nutanix, and Gojek rely on Plivo to deliver better customer experiences globally. The Plivo team brings deep experience in communications and modern software to address the needs of today’s businesses – quality, scale, innovation, and agility.
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