The Complete 2025 eCommerce Marketing Calendar

You no longer have to wait for only major holidays to plan campaigns. There are ample opportunities around the year to boost sales. We have put together all the important dates here so you can plan your 2025 eCommerce marketing calendar ahead of time. To make it easier for you further, we have also added campaign ideas, interesting examples, and templates.
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December-2
Giving Tuesday
December 2024
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Cyber Monday
December-1
The online shopping event following Black Friday. Perfect for digital goods, tech products, or e-commerce specials.
United Sates and Canada
💻 Cyber Monday is here! Shop exclusive online-only deals: [Store Link]
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Giving Tuesday
December-2
A global movement of generosity. Great for promoting charitable causes, donations, or community-driven campaigns.
United Sates and Canada
🎁 Give back this Giving Tuesday with [X%] off. Shop now: [Store Link]
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National App Day
December-11
A day to celebrate mobile applications and innovation. Perfect for promoting apps, tech gadgets, or digital services.
United Sates and Canada
📱 Celebrate App Day with special discounts on our app! Download now: [App Link]
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Beginning of Hanukkah
December-14
The start of the Jewish Festival of Lights. Great for promoting gifts, holiday decorations, or themed products.
Global
🕎 Celebrate Hanukkah with festive deals! Shop now: [Store Link]
National Free Shipping Day
December-14
A day when e-commerce businesses offer free shipping. Ideal for encouraging purchases with the added perk of free delivery.
Global
🚚 Free shipping today only! Shop your favorites here: [Store Link]
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Beginning of Winter
December-21
The official start of winter with cold weather, snow, and cozy vibes. Perfect for promoting winter apparel, accessories, or hot beverages.
Global
❄️ Winter is here! Gear up with cozy winter essentials. Shop now: [Store Link]
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Christmas
December-25
A globally celebrated holiday, known for gift-giving and family time. Perfect for promoting festive gifts, decorations, and sales.
Global
🎄 Celebrate Christmas with festive savings! Shop now: [Store Link]
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Kwanzaa
December-26
A celebration of African American culture and heritage. Great for promoting culturally relevant gifts or educational items.
Global
🕯️ Celebrate Kwanzaa with meaningful gifts. Shop now: [Store Link]
Boxing Day
December-26
A UK holiday celebrated with big sales and discounts. Perfect for end-of-year promotions or after-Christmas clearance.
Global
🎁 Boxing Day deals are live! Shop our biggest discounts of the year: [Store Link]
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New Year's Eve
December-31
The final night of the year, filled with celebrations and parties. Perfect for promoting party supplies, outfits, or end-of-year sales.
Global
🎉 Ring in the New Year with [X%] off! Celebrate with us: [Store Link]
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2 December, 2025
Giving Tuesday
A global movement of generosity. Great for promoting charitable causes, donations, or community-driven campaigns.
SMS Template
🎁 Give back this Giving Tuesday with [X%] off. Shop now: [Store Link]
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