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The Complete 2025 eCommerce Marketing Calendar
You no longer have to wait for only major holidays to plan campaigns. There are ample opportunities around the year to boost sales. We have put together all the important dates here so you can plan your 2025 eCommerce marketing calendar ahead of time. To make it easier for you further, we have also added campaign ideas, interesting examples, and templates.
Download your comprehensive SMS marketing planner for 2025 by sharing a few details
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New Year's Eve
December 31, 2025
The final night of the year, filled with celebrations and parties. Perfect for promoting party supplies, outfits, or end-of-year sales.
Global
🎉 Ring in the New Year with [X%] off! Celebrate with us: [Store Link]
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Kwanzaa
December 26, 2025
A celebration of African American culture and heritage. Great for promoting culturally relevant gifts or educational items.
Global
🕯️ Celebrate Kwanzaa with meaningful gifts. Shop now: [Store Link]
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Boxing Day
December 26, 2025
A UK holiday celebrated with big sales and discounts. Perfect for end-of-year promotions or after-Christmas clearance.
Global
🎁 Boxing Day deals are live! Shop our biggest discounts of the year: [Store Link]
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Christmas
December 25, 2025
A globally celebrated holiday, known for gift-giving and family time. Perfect for promoting festive gifts, decorations, and sales.
Global
🎄 Celebrate Christmas with festive savings! Shop now: [Store Link]
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Beginning of Winter
December 21, 2025
The official start of winter with cold weather, snow, and cozy vibes. Perfect for promoting winter apparel, accessories, or hot beverages.
Global
❄️ Winter is here! Gear up with cozy winter essentials. Shop now: [Store Link]
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Beginning of Hanukkah
December 14, 2025
The start of the Jewish Festival of Lights. Great for promoting gifts, holiday decorations, or themed products.
Global
🕎 Celebrate Hanukkah with festive deals! Shop now: [Store Link]
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National Free Shipping Day
December 14, 2025
A day when e-commerce businesses offer free shipping. Ideal for encouraging purchases with the added perk of free delivery.
Global
🚚 Free shipping today only! Shop your favorites here: [Store Link]
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National App Day
December 11, 2025
A day to celebrate mobile applications and innovation. Perfect for promoting apps, tech gadgets, or digital services.
United Sates and Canada
📱 Celebrate App Day with special discounts on our app! Download now: [App Link]
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Giving Tuesday
December 2, 2025
A global movement of generosity. Great for promoting charitable causes, donations, or community-driven campaigns.
United Sates and Canada
🎁 Give back this Giving Tuesday with [X%] off. Shop now: [Store Link]
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Thanksgiving
November 27, 2025
A time to give thanks and share meals. Ideal for promoting food, family-related products, or seasonal items.
United Sates and Canada
🍂 Give thanks with special deals this Thanksgiving! Shop now: [Store Link]
Cyber Monday
December 1, 2025
The online shopping event following Black Friday. Perfect for digital goods, tech products, or e-commerce specials.
United Sates and Canada
💻 Cyber Monday is here! Shop exclusive online-only deals: [Store Link]
Small Business Saturday
November 29, 2025
A day to support small businesses. Ideal for promoting local products or community-oriented offers.
Global
🏪 Support small businesses this Saturday with amazing deals. Shop now: [Store Link]
Black Friday
November 28, 2025
The famous shopping day following Thanksgiving with massive sales. Perfect for offering limited-time deals or exclusive discounts.
United Sates and Canada
🛍️ Black Friday is here! Don’t miss out on exclusive deals. Shop now: [Store Link]
Movember — All Through November
November 1, 2025
A month-long event raising awareness for men’s health issues, particularly prostate cancer. Great for promoting health-related products or campaigns.
Global
🧔 Grow your Mo and shop deals that give back this Movember! [Store Link]
Halloween
October 31, 2025
A spooky day for costumes, candy, and everything eerie. Perfect for promoting costumes, decorations, or themed party items.
Global
👻 Get spooky with deals this Halloween! Shop now: [Store Link]
Melbourne Cup
November 4, 2025
The Australian horse race is known for its fashion, festivities, and fun. Perfect for promoting race day attire or event accessories.
Global
🏇 Get race-day ready! Celebrate Melbourne Cup with [X%] off. Shop here: [Store Link]
National Pumpkin Day
October 26, 2025
A fun day to celebrate pumpkins and the harvest season. Perfect for autumn-themed promotions or Halloween preparations.
United Sates and Canada
🎃 Pumpkins are calling! Celebrate National Pumpkin Day with [X%] off. Shop here: [Store Link]
National Color Day
October 22, 2025
A celebration of color and creativity. Great for promoting fashion, home decor, or creative services.
United Sates and Canada
🌈 Add some color to your life! Celebrate Color Day with [X%] off. Shop here: [Store Link]
Diwali
October 20, 2025
The Festival of Lights celebrated by millions worldwide, ideal for promoting gifts, decorations, and festive products.
Global
🪔 Celebrate Diwali with light-filled deals! Shop now: [Store Link]
Get to Know Your Customers Day
January 16, 2025
A day to connect with your audience and build stronger relationships. Acknowledge customer loyalty and gather feedback to improve your business.
United Sates and Canada
💬 We value you! Let us know how we can serve you better. Share feedback here: [Feedback Link]
World Animal Day
October 4, 2025
A day to promote animal welfare. Perfect for pet supplies, animal charities, or campaigns focused on conservation.
Global
🐾 Love animals? Celebrate World Animal Day with [X%] off on pet products. Shop here: [Store Link]
Coffee Day
October 1, 2025
A day to celebrate coffee lovers around the world. Perfect for promoting coffee, mugs, or related accessories.
Global
☕ Wake up and smell the deals! Celebrate Coffee Day with [X%] off. Shop here: [Store Link]
World Tourism Day
September 27, 2025
A day to promote travel and cultural exploration. Great for travel gear, luggage, or experiences.
Global
✈️ Wanderlust calling? Celebrate Tourism Day with travel-ready deals. Shop now: [Store Link]
National Cheeseburger Day
September 18, 2025
Celebrate this iconic food with delicious offers or themed campaigns for food lovers.
United Sates and Canada
🍔 Sink your teeth into savings! Celebrate Cheeseburger Day with [X%] off. Shop here: [Store Link]
Beginning of Autumn
September 23, 2025
Welcome the cozy season with seasonal items, fall decor, or warm clothing promotions.
Global
🍂 Fall into savings this Autumn! Shop now: [Store Link]
Labor Day
September 1, 2025
A tribute to workers, often marked with end-of-summer sales. Ideal for promoting outdoor gear, clothing, or home essentials.
United Sates and Canada
🛠️ Celebrate Labor Day with hard-to-miss deals. Shop now: [Store Link]
Beginning of Oktoberfest
September 20, 2025
A 16-day Bavarian festival known for beer, food, and music. Great for themed merchandise or party supplies.
Global
🍺 Prost! Celebrate Oktoberfest with festive deals. Shop now: [Store Link]
World Photo Day
August 19, 2025
Celebrate photography and creativity. Great for promoting cameras, editing software, or photo printing services.
Global
📸 Snap into savings! Celebrate World Photo Day with [X%] off. Shop here: [Store Link]
National Bow Tie Day
August 28, 2025
A quirky celebration of bow ties. Perfect for promoting fashion accessories or themed apparel.
United Sates and Canada
🎀 Look sharp! Celebrate Bow Tie Day with stylish deals. Shop here: [Store Link]
International Dog Day
August 26, 2025
Celebrate man’s best friend with treats, toys, or pet-friendly campaigns.
Global
🐶 Treat your pup this Dog Day with tail-wagging deals! Shop here: [Store Link]
World Senior Citizens' Day
August 21, 2025
A day to honor seniors and their contributions. Perfect for promoting products and services designed for older adults.
Global
👴👵 Celebrate seniors with meaningful gifts this World Senior Citizens' Day: [Store Link]
National Prosecco Day
August 13, 2025
A day to celebrate Prosecco and bubbly beverages. Perfect for promoting wines, drinkware, or party essentials.
Global
🥂 Celebrate Prosecco Day with sparkling deals. Shop now: [Store Link]
National Book Lovers Day
August 9, 2025
A day to honor bookworms. Great for promoting book sales, subscriptions, or literary merchandise.
United Sates and Canada
📚 Dive into your next favorite story! Celebrate Book Lovers Day with [X%] off. Shop here: [Store Link]
International Cat Day
August 8, 2025
A day to pamper feline friends. Ideal for promoting pet supplies, toys, or cat-themed merchandise.
Global
🐱 Treat your cat like royalty! Shop purr-fect deals here: [Store Link]
International Beer Day
August 1, 2025
A global celebration of beer culture and brewing. Perfect for promoting beverages, glassware, or bar accessories.
Global
🍻 Cheers! Celebrate Beer Day with frothy deals. Shop here: [Store Link]
Back to School Month — All Through August
August 1, 2025
A month focused on preparing for the school year ahead. Perfect for promoting school supplies, tech, and clothing.
United Sates and Canada
🎒 Get ready for school with [X%] off! Shop our Back-to-School collection here: [Store Link]
Black Business Month — All Through August
August 1, 2025
A month dedicated to supporting Black-owned businesses. Perfect for promoting partnerships, diversity initiatives, and community-driven products.
United Sates and Canada
✊ Celebrate Black Business Month! Shop and support today: [Store Link]
World Emoji Day
July 17, 2025
A fun day to celebrate the creative use of emojis. Great for playful, engaging campaigns or tech-related promotions.
Global
😀 Add some fun! Celebrate Emoji Day with [X%] off. Shop now: [Store Link]
World Environment Day
June 5, 2025
Raise awareness about environmental issues. Great for eco-friendly or sustainability-focused campaigns.
Global
🌿 Protect the planet! Celebrate Environment Day with green deals: [Store Link]
International Day of Friendship
July 30, 2025
A day to cherish friendships worldwide. Ideal for promoting gifts or experiences to share with friends.
Global
👯♀️ Celebrate your squad! Find perfect gifts this Friendship Day: [Store Link]
Ice Cream Day
July 20, 2025
A delicious day to enjoy ice cream. Perfect for promoting frozen treats, kitchen gadgets, or dessert-themed items.
Global
🍦 Chill out! Celebrate Ice Cream Day with cool deals. Shop here: [Store Link]
Get to Know Your Customers Day
July 17, 2025
A day to connect with your audience and build stronger relationships. Acknowledge customer loyalty and gather feedback to improve your business.
United Sates and Canada
💬 We value you! Let us know how we can serve you better. Share feedback here: [Feedback Link]
Amazon Prime Day
July 16, 2025
A shopping extravaganza for Prime members. Ideal for promoting exclusive deals or joining the retail buzz.
Global
🛍️ Don’t miss Prime Day! Shop unbeatable deals now: [Store Link]
Bastille Day
July 14, 2025
France’s national holiday with parades, music, and celebrations. Great for French-themed campaigns or international promotions.
Global
🇫🇷 Celebrate Bastille Day with exclusive deals. Shop here: [Store Link]
World Chocolate Day
July 7, 2025
A sweet day to indulge in chocolate. Perfect for promoting confectionery or dessert-related items.
Global
🍫 Sweeten your day with delicious deals this Chocolate Day. Shop now: [Store Link]
Independence Day
July 4, 2025
Celebrate the Fourth of July with patriotic pride in the US. Perfect for promotions on BBQ essentials, decorations, and summer items.
United Sates and Canada
🇺🇸 Celebrate Independence Day with star-spangled savings! Shop now: [Store Link]
First Day of Wimbledon
June 30, 2025
Mark the start of the prestigious tennis tournament. Ideal for promoting sports gear, tennis equipment, or themed campaigns.
Global
🎾 Game, set, match! Score big savings this Wimbledon. Shop now: [Store Link]
Camera Day
June 29, 2025
Celebrate the art of photography. Great for promoting cameras, accessories, or photo printing services.
United Sates and Canada
📸 Capture the moment! Celebrate Camera Day with [X%] off. Shop here: [Store Link]
Glastonbury Festival
June 25, 2025
One of the world’s most famous music festivals, attracting global audiences. Ideal for promoting festival gear or travel essentials.
Global
🎸 Get festival-ready! Shop Glastonbury must-haves now: [Store Link]
Beginning of Summer
June 21, 2025
Welcome summer with seasonal products, outdoor essentials, or travel campaigns.
Global
🌞 Summer starts now! Stock up on summer must-haves. Shop here: [Store Link]
International Yoga Day
June 21, 2025
A day to celebrate yoga and mindfulness. Perfect for promoting wellness products or fitness gear.
Global
🧘♀️ Find your zen! Celebrate Yoga Day with [X%] off. Shop here: [Store Link]
Father's Day
June 15, 2025
A day to celebrate fathers and father figures. Ideal for promoting gifts, tools, or products that appeal to dads.
Global
👨👧👦 Celebrate dad with the perfect gift this Father’s Day! Shop now: [Store Link]
Best Friends Day
June 8, 2025
Celebrate friendships with gifts or activities. Great for promoting matching items or group experiences.
United Sates and Canada
👯 Celebrate your bestie! Shop perfect gifts for Best Friends Day: [Store Link]
Eid al-Adha
June 6, 2025
A significant Islamic festival of sacrifice and charity. Ideal for respectful and thoughtful campaigns.
Global
🌙 Eid Mubarak! Celebrate Eid al-Adha with special offers: [Store Link]
Pride Month — All Through June
June 1, 2025
Celebrate LGBTQ+ pride and inclusivity with colorful campaigns and supportive messaging.
Global
🌈 Celebrate Pride Month! Shop our exclusive Pride collection here: [Store Link]
National Wine Day
May 25, 2025
A day to appreciate and enjoy wine. Perfect for wineries, wine shops, or gifting campaigns.
Global
🍷 Cheers to Wine Day! Enjoy [X%] off your favorite wines: [Store Link]
Eurovision Song Contest Finale
May 17, 2025
Celebrate Europe’s biggest music competition with themed parties or entertainment-related campaigns.
Global
🎤 Sing your heart out! Celebrate Eurovision with [X%] off. Shop now: [Store Link]
Lost Sock Memorial Day (US)
May 9, 2025
A quirky day to remember missing socks. Ideal for fun, light-hearted campaigns or promoting laundry products.
United Sates and Canada
🧦 Lost a sock? Find savings instead! Shop now: [Store Link]
Mother's Day (Other Countries Outside the UK)
May 11, 2025
A celebration of mothers outside the UK, with gifts, flowers, and family-centric promotions. Great for international product offerings.
Global
🌷 Celebrate mum with thoughtful gifts this Mother’s Day! Shop here: [Store Link]
Cinco de Mayo
May 5, 2025
A celebration of Mexican heritage and culture. Perfect for food, drinks, or themed party promotions.
United Sates and Canada
🌮 Fiesta time! Celebrate Cinco de Mayo with amazing deals: [Store Link]
Star Wars Day
May 4, 2025
May the 4th be with you! A fun day for fans of the franchise, ideal for themed merchandise.
Global
🌌 May the 4th deals be with you! Shop Star Wars Day specials now: [Store Link]
National Fitness Day (US)
May 3, 2025
A day to promote health and fitness. Great for gym gear, fitness classes, or wellness campaigns.
United Sates and Canada
🏋️♀️ Get fit and save! Celebrate Fitness Day with [X%] off. Shop now: [Store Link]
International Dance Day
April 29, 2025
Celebrate dance and movement worldwide. Perfect for fitness or performing arts campaigns.
Global
💃 Get moving! Celebrate International Dance Day with [X%] off. Shop here: [Store Link]
Songkran (Thailand)
April 13, 2025
The Thai New Year celebrated with water fights and rituals. Ideal for travel or cultural campaigns.
Global
💦 Celebrate Songkran! Enjoy fresh deals for the Thai New Year: [Store Link]
World Book and Copyright Day
April 23, 2025
Celebrate books, authors, and reading. Great for promoting books, educational tools, or content subscriptions.
Global
📖 A story awaits! Celebrate World Book Day with [X%] off. Shop now: [Store Link]
Earth Day
April 22, 2025
A global movement to protect the planet. Perfect for promoting eco-friendly or sustainable products.
Global
🌍 Go green this Earth Day! Shop sustainable products now: [Store Link]
Easter Weekend
April 20, 2025
A time for family gatherings, egg hunts, and celebrations. Great for festive offers and seasonal items.
Global
🐣 Hop into savings this Easter Weekend! Shop our egg-citing deals here: [Store Link]
Get to Know Your Customers Day
October 16, 2025
A day to connect with your audience and build stronger relationships. Acknowledge customer loyalty and gather feedback to improve your business.
United Sates and Canada
💬 We value you! Let us know how we can serve you better. Share feedback here: [Feedback Link]
National Pet Day (US)
April 11, 2025
A day to celebrate furry friends. Perfect for pet supplies or animal-related campaigns.
United Sates and Canada
🐾 Spoil your pet this National Pet Day! Enjoy [X%] off. Shop here: [Store Link]
April Fools' Day
April 1, 2025
A day for pranks and jokes, with many brands playing along with fun promotions. Great for quirky products or lighthearted campaigns.
Global
😂 Get in on the fun this April Fools' Day with playful deals! Shop here: [Store Link]
Eid al-Fitr
March 30, 2025
Marks the end of Ramadan with feasts and celebrations. Great for respectful and inclusive campaigns.
Global
🌙 Eid Mubarak! Celebrate with exclusive offers at [Store Link].
Mother's Day (UK)
March 30, 2025
A special day to celebrate mothers in the UK. Perfect for promoting gifts, flowers, and family-related products.
Global
🌸 Show mum some love with special gifts! Shop now: [Store Link]
The First Day of Spring
March 21, 2025
Celebrate the arrival of spring with fresh starts and seasonal products. Perfect for outdoor or gardening items.
Global
🌸 Spring is here! Fresh deals are waiting for you. Shop now: [Store Link]
White Day
March 14, 2025
Observed in parts of Asia, it’s a day to reciprocate Valentine’s gifts. Great for promoting chocolates, jewelry, or gifts.
Global
💝 Show your love this White Day with [X%] off perfect gifts. Shop: [Store Link]
International Day of Happiness
March 20, 2025
A day to promote happiness and well-being globally. Ideal for uplifting campaigns or self-care product promotions.
Global
😊 Spread joy this Happiness Day! Treat yourself with [X%] off. Shop here: [Store Link]
St. Patrick's Day
March 17, 2025
A cultural and religious celebration for the patron saint of Ireland. Great for promoting Irish-themed products, fashion, and festivities.
Global
🍀 Get lucky with St. Patrick's Day deals! Shop now: [Store Link]
World Book Day (UK)
March 6, 2025
A day to celebrate books and encourage reading. Ideal for promoting book sales or educational products.
Global
📚 Celebrate World Book Day with [X%] off your next read. Shop now: [Store Link]
Mardi Gras/Carnival
March 4, 2025
Known for vibrant celebrations and traditions, it's a great time for colorful, festive campaigns.
Global
🎭 Celebrate Mardi Gras with bold savings! Shop now: [Store Link]
Pancake Day
March 4, 2025
A day dedicated to pancakes, also known as Shrove Tuesday. Perfect for promoting kitchen tools, ingredients, or recipes.
Global
🥞 Stack up the savings! Get [X%] off on Pancake Day essentials. Shop here: [Store Link]
International Women's Day
March 8, 2025
A global day celebrating women’s achievements. Ideal for promoting women’s products, empowerment campaigns, or charity initiatives.
Global
👩🦱 Celebrate Women’s Day with empowering deals! Shop here: [Store Link]
97th Academy Awards
March 3, 2025
Celebrate the best of cinema with offers on entertainment, snacks, or party gear.
United Sates and Canada
🎥 And the winner is… YOU! Grab blockbuster deals now: [Store Link]
Beginning of Ramadan
March 1, 2025
A sacred month of fasting and prayer for Muslims worldwide. Perfect for promoting respectful and thoughtful campaigns.
Global
🌙 Ramadan Mubarak! Enjoy special offers to make this month memorable: [Store Link]
Galentine's Day
February 13, 2025
A celebration of female friendship, typically celebrated a day before Valentine’s Day. Great for promoting gifts for friends, fashion, and self-care items.
Global
💖 Celebrate your BFFs with Galentine's Day deals! Shop now: [Store Link]
Valentine's Day
February 14, 2025
A day dedicated to love and affection. Perfect for promoting gifts, flowers, chocolates, and romantic items.
Global
💘 Show your love with perfect gifts! Celebrate Valentine’s Day with [X%] off. Shop here: [Store Link]
London Fashion Week
January 20, 2025
A global showcase of fashion trends. Ideal for promoting apparel, accessories, or beauty products.
Global
👗 Stay stylish! Shop our exclusive fashion week collection now: [Store Link]
Super Bowl Sunday
February 9, 2025
Celebrate America’s favorite sports day with snacks, gear, or party essentials.
United Sates and Canada
🏈 Super Bowl Sunday is here! Score big with [X%] off on game-day essentials: [Store Link]
The 67th Annual Grammy Awards
February 2, 2025
Music’s biggest night celebrates top artists. Perfect for promoting entertainment, tech, or party-related products.
United Sates and Canada
🎶 Get Grammy-ready with amazing deals on [Product]! Shop now: [Store Link]
National Wear Red Day
February 7, 2025
A day to raise awareness for heart health by wearing red. Ideal for promoting fitness or heart-friendly products.
United Sates and Canada
❤️ Wear red, save lives! Shop heart-healthy deals here: [Store Link]
Groundhog Day
January 2, 2025
A quirky tradition predicting the arrival of spring. Great for seasonal promotions or playful marketing campaigns.
United Sates and Canada
🌷 Will spring come early? Celebrate Groundhog Day with [X%] off! Shop: [Store Link]
Get to Know Your Customers Day
April 17, 2025
A day to connect with your audience and build stronger relationships. Acknowledge customer loyalty and gather feedback to improve your business.
United Sates and Canada
💬 We value you! Let us know how we can serve you better. Share feedback here: [Feedback Link]
Blue Monday
January 20, 2025
Known as the "saddest day of the year," it's a time to beat the blues with uplifting offers or cheerful content.
Global
💙 Feeling blue? Brighten your day with [X%] off. Treat yourself now: [Store Link]
Clean Your Desk Day
January 13, 2025
Declutter and organize your workspace to boost productivity and focus. A perfect opportunity for office supply discounts or organization tips.
United Sates and Canada
🧹 Clean Desk, Fresh Start! Get the best deals on organization must-haves. Shop: [Store Link]
New Year's Day
January 1, 2025
A global celebration marking the beginning of the year. Ideal for promoting New Year’s sales, resolutions, and fresh-start products.
Global
🎆 New Year, new deals! Start 2025 off with [X%] off. Shop now: [Store Link]
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2 September, 2024
Labor Day
Labor Day is a federal holiday to honor the contributions of American workers. You can recognize your consumers' hard work by offering them special discounts or promotions, particularly
SMS Template
Labor Day is a federal holiday to honor the contributions of American workers. You can recognize your consumers' hard work by offering
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