The Complete 2025 eCommerce Marketing Calendar

You no longer have to wait for only major holidays to plan campaigns. There are ample opportunities around the year to boost sales. We have put together all the important dates here so you can plan your 2025 eCommerce marketing calendar ahead of time. To make it easier for you further, we have also added campaign ideas, interesting examples, and templates.

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August 2024

Sun

Mon

Tue

Wed

Thu

Fri

Sat

International Beer Day

August-1

A global celebration of beer culture and brewing. Perfect for promoting beverages, glassware, or bar accessories.

Global

🍻 Cheers! Celebrate Beer Day with frothy deals. Shop here: [Store Link]

Back to School Month — All Through August

August-1

A month focused on preparing for the school year ahead. Perfect for promoting school supplies, tech, and clothing.

United Sates and Canada

🎒 Get ready for school with [X%] off! Shop our Back-to-School collection here: [Store Link]

Black Business Month — All Through August

August-1

A month dedicated to supporting Black-owned businesses. Perfect for promoting partnerships, diversity initiatives, and community-driven products.

United Sates and Canada

✊ Celebrate Black Business Month! Shop and support today: [Store Link]

International Cat Day

August-8

A day to pamper feline friends. Ideal for promoting pet supplies, toys, or cat-themed merchandise.

Global

🐱 Treat your cat like royalty! Shop purr-fect deals here: [Store Link]

National Book Lovers Day

August-9

A day to honor bookworms. Great for promoting book sales, subscriptions, or literary merchandise.

United Sates and Canada

📚 Dive into your next favorite story! Celebrate Book Lovers Day with [X%] off. Shop here: [Store Link]

National Prosecco Day

August-13

A day to celebrate Prosecco and bubbly beverages. Perfect for promoting wines, drinkware, or party essentials.

Global

🥂 Celebrate Prosecco Day with sparkling deals. Shop now: [Store Link]

World Photo Day

August-19

Celebrate photography and creativity. Great for promoting cameras, editing software, or photo printing services.

Global

📸 Snap into savings! Celebrate World Photo Day with [X%] off. Shop here: [Store Link]

World Senior Citizens' Day

August-21

A day to honor seniors and their contributions. Perfect for promoting products and services designed for older adults.

Global

👴👵 Celebrate seniors with meaningful gifts this World Senior Citizens' Day: [Store Link]

International Dog Day

August-26

Celebrate man’s best friend with treats, toys, or pet-friendly campaigns.

Global

🐶 Treat your pup this Dog Day with tail-wagging deals! Shop here: [Store Link]

National Bow Tie Day

August-28

A quirky celebration of bow ties. Perfect for promoting fashion accessories or themed apparel.

United Sates and Canada

🎀 Look sharp! Celebrate Bow Tie Day with stylish deals. Shop here: [Store Link]

Labor Day

September-1

A tribute to workers, often marked with end-of-summer sales. Ideal for promoting outdoor gear, clothing, or home essentials.

United Sates and Canada

🛠️ Celebrate Labor Day with hard-to-miss deals. Shop now: [Store Link]

National Cheeseburger Day

September-18

Celebrate this iconic food with delicious offers or themed campaigns for food lovers.

United Sates and Canada

🍔 Sink your teeth into savings! Celebrate Cheeseburger Day with [X%] off. Shop here: [Store Link]

Beginning of Oktoberfest

September-20

A 16-day Bavarian festival known for beer, food, and music. Great for themed merchandise or party supplies.

Global

🍺 Prost! Celebrate Oktoberfest with festive deals. Shop now: [Store Link]

Beginning of Autumn

September-23

Welcome the cozy season with seasonal items, fall decor, or warm clothing promotions.

Global

🍂 Fall into savings this Autumn! Shop now: [Store Link]

World Tourism Day

September-27

A day to promote travel and cultural exploration. Great for travel gear, luggage, or experiences.

Global

✈️ Wanderlust calling? Celebrate Tourism Day with travel-ready deals. Shop now: [Store Link]

Coffee Day

October-1

A day to celebrate coffee lovers around the world. Perfect for promoting coffee, mugs, or related accessories.

Global

☕ Wake up and smell the deals! Celebrate Coffee Day with [X%] off. Shop here: [Store Link]

World Animal Day

October-4

A day to promote animal welfare. Perfect for pet supplies, animal charities, or campaigns focused on conservation.

Global

🐾 Love animals? Celebrate World Animal Day with [X%] off on pet products. Shop here: [Store Link]

Get to Know Your Customers Day

October-16

A day to connect with your audience and build stronger relationships. Acknowledge customer loyalty and gather feedback to improve your business.

United Sates and Canada

💬 We value you! Let us know how we can serve you better. Share feedback here: [Feedback Link]

Diwali

October-20

The Festival of Lights celebrated by millions worldwide, ideal for promoting gifts, decorations, and festive products.

Global

🪔 Celebrate Diwali with light-filled deals! Shop now: [Store Link]

National Color Day

October-22

A celebration of color and creativity. Great for promoting fashion, home decor, or creative services.

United Sates and Canada

🌈 Add some color to your life! Celebrate Color Day with [X%] off. Shop here: [Store Link]

National Pumpkin Day

October-26

A fun day to celebrate pumpkins and the harvest season. Perfect for autumn-themed promotions or Halloween preparations.

United Sates and Canada

🎃 Pumpkins are calling! Celebrate National Pumpkin Day with [X%] off. Shop here: [Store Link]

Halloween

October-31

A spooky day for costumes, candy, and everything eerie. Perfect for promoting costumes, decorations, or themed party items.

Global

👻 Get spooky with deals this Halloween! Shop now: [Store Link]

Movember — All Through November

November-1

A month-long event raising awareness for men’s health issues, particularly prostate cancer. Great for promoting health-related products or campaigns.

Global

🧔 Grow your Mo and shop deals that give back this Movember! [Store Link]

Melbourne Cup

November-4

The Australian horse race is known for its fashion, festivities, and fun. Perfect for promoting race day attire or event accessories.

Global

🏇 Get race-day ready! Celebrate Melbourne Cup with [X%] off. Shop here: [Store Link]

Thanksgiving

November-27

A time to give thanks and share meals. Ideal for promoting food, family-related products, or seasonal items.

United Sates and Canada

🍂 Give thanks with special deals this Thanksgiving! Shop now: [Store Link]

Black Friday

November-28

The famous shopping day following Thanksgiving with massive sales. Perfect for offering limited-time deals or exclusive discounts.

United Sates and Canada

🛍️ Black Friday is here! Don’t miss out on exclusive deals. Shop now: [Store Link]

Small Business Saturday

November-29

A day to support small businesses. Ideal for promoting local products or community-oriented offers.

Global

🏪 Support small businesses this Saturday with amazing deals. Shop now: [Store Link]

Cyber Monday

December-1

The online shopping event following Black Friday. Perfect for digital goods, tech products, or e-commerce specials.

United Sates and Canada

💻 Cyber Monday is here! Shop exclusive online-only deals: [Store Link]

Giving Tuesday

December-2

A global movement of generosity. Great for promoting charitable causes, donations, or community-driven campaigns.

United Sates and Canada

🎁 Give back this Giving Tuesday with [X%] off. Shop now: [Store Link]

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National App Day

December-11

A day to celebrate mobile applications and innovation. Perfect for promoting apps, tech gadgets, or digital services.

United Sates and Canada

📱 Celebrate App Day with special discounts on our app! Download now: [App Link]

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Beginning of Hanukkah

December-14

The start of the Jewish Festival of Lights. Great for promoting gifts, holiday decorations, or themed products.

Global

🕎 Celebrate Hanukkah with festive deals! Shop now: [Store Link]

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National Free Shipping Day

December-14

A day when e-commerce businesses offer free shipping. Ideal for encouraging purchases with the added perk of free delivery.

Global

🚚 Free shipping today only! Shop your favorites here: [Store Link]

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Beginning of Winter

December-21

The official start of winter with cold weather, snow, and cozy vibes. Perfect for promoting winter apparel, accessories, or hot beverages.

Global

❄️ Winter is here! Gear up with cozy winter essentials. Shop now: [Store Link]

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Christmas

December-25

A globally celebrated holiday, known for gift-giving and family time. Perfect for promoting festive gifts, decorations, and sales.

Global

🎄 Celebrate Christmas with festive savings! Shop now: [Store Link]

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Kwanzaa

December-26

A celebration of African American culture and heritage. Great for promoting culturally relevant gifts or educational items.

Global

🕯️ Celebrate Kwanzaa with meaningful gifts. Shop now: [Store Link]

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Boxing Day

December-26

A UK holiday celebrated with big sales and discounts. Perfect for end-of-year promotions or after-Christmas clearance.

Global

🎁 Boxing Day deals are live! Shop our biggest discounts of the year: [Store Link]

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New Year's Eve

December-31

The final night of the year, filled with celebrations and parties. Perfect for promoting party supplies, outfits, or end-of-year sales.

Global

🎉 Ring in the New Year with [X%] off! Celebrate with us: [Store Link]

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New Year's Day

January-1

A global celebration marking the beginning of the year. Ideal for promoting New Year’s sales, resolutions, and fresh-start products.

Global

🎆 New Year, new deals! Start 2025 off with [X%] off. Shop now: [Store Link]

Groundhog Day

January-2

A quirky tradition predicting the arrival of spring. Great for seasonal promotions or playful marketing campaigns.

United Sates and Canada

🌷 Will spring come early? Celebrate Groundhog Day with [X%] off! Shop: [Store Link]

Clean Your Desk Day

January-13

Declutter and organize your workspace to boost productivity and focus. A perfect opportunity for office supply discounts or organization tips.

United Sates and Canada

🧹 Clean Desk, Fresh Start! Get the best deals on organization must-haves. Shop: [Store Link]

Get to Know Your Customers Day

January-16

A day to connect with your audience and build stronger relationships. Acknowledge customer loyalty and gather feedback to improve your business.

United Sates and Canada

💬 We value you! Let us know how we can serve you better. Share feedback here: [Feedback Link]

London Fashion Week

January-20

A global showcase of fashion trends. Ideal for promoting apparel, accessories, or beauty products.

Global

👗 Stay stylish! Shop our exclusive fashion week collection now: [Store Link]

Blue Monday

January-20

Known as the "saddest day of the year," it's a time to beat the blues with uplifting offers or cheerful content.

Global

💙 Feeling blue? Brighten your day with [X%] off. Treat yourself now: [Store Link]

National Compliment Day

January-24

Spread positivity by encouraging compliments and gratitude. Perfect for promoting self-care or appreciation-themed campaigns.

Global

😊 You’re amazing! Celebrate National Compliment Day with [X%] off. Shop here: [Store Link]

Chinese New Year

January-29

Usher in the Lunar New Year with festivities and traditions. A time for family, prosperity, and sharing good fortune.

Global

🧧 Happy Chinese New Year! Celebrate with exclusive deals at [Store Link]. Don’t miss out!

The 67th Annual Grammy Awards

February-2

Music’s biggest night celebrates top artists. Perfect for promoting entertainment, tech, or party-related products.

United Sates and Canada

🎶 Get Grammy-ready with amazing deals on [Product]! Shop now: [Store Link]

National Wear Red Day

February-7

A day to raise awareness for heart health by wearing red. Ideal for promoting fitness or heart-friendly products.

United Sates and Canada

❤️ Wear red, save lives! Shop heart-healthy deals here: [Store Link]

Super Bowl Sunday

February-9

Celebrate America’s favorite sports day with snacks, gear, or party essentials.

United Sates and Canada

🏈 Super Bowl Sunday is here! Score big with [X%] off on game-day essentials: [Store Link]

Galentine's Day

February-13

A celebration of female friendship, typically celebrated a day before Valentine’s Day. Great for promoting gifts for friends, fashion, and self-care items.

Global

💖 Celebrate your BFFs with Galentine's Day deals! Shop now: [Store Link]

Valentine's Day

February-14

A day dedicated to love and affection. Perfect for promoting gifts, flowers, chocolates, and romantic items.

Global

💘 Show your love with perfect gifts! Celebrate Valentine’s Day with [X%] off. Shop here: [Store Link]

Beginning of Ramadan

March-1

A sacred month of fasting and prayer for Muslims worldwide. Perfect for promoting respectful and thoughtful campaigns.

Global

🌙 Ramadan Mubarak! Enjoy special offers to make this month memorable: [Store Link]

97th Academy Awards

March-3

Celebrate the best of cinema with offers on entertainment, snacks, or party gear.

United Sates and Canada

🎥 And the winner is… YOU! Grab blockbuster deals now: [Store Link]

Mardi Gras/Carnival

March-4

Known for vibrant celebrations and traditions, it's a great time for colorful, festive campaigns.

Global

🎭 Celebrate Mardi Gras with bold savings! Shop now: [Store Link]

Pancake Day

March-4

A day dedicated to pancakes, also known as Shrove Tuesday. Perfect for promoting kitchen tools, ingredients, or recipes.

Global

🥞 Stack up the savings! Get [X%] off on Pancake Day essentials. Shop here: [Store Link]

World Book Day (UK)

March-6

A day to celebrate books and encourage reading. Ideal for promoting book sales or educational products.

Global

📚 Celebrate World Book Day with [X%] off your next read. Shop now: [Store Link]

International Women's Day

March-8

A global day celebrating women’s achievements. Ideal for promoting women’s products, empowerment campaigns, or charity initiatives.

Global

👩‍🦱 Celebrate Women’s Day with empowering deals! Shop here: [Store Link]

White Day

March-14

Observed in parts of Asia, it’s a day to reciprocate Valentine’s gifts. Great for promoting chocolates, jewelry, or gifts.

Global

💝 Show your love this White Day with [X%] off perfect gifts. Shop: [Store Link]

St. Patrick's Day

March-17

A cultural and religious celebration for the patron saint of Ireland. Great for promoting Irish-themed products, fashion, and festivities.

Global

🍀 Get lucky with St. Patrick's Day deals! Shop now: [Store Link]

International Day of Happiness

March-20

A day to promote happiness and well-being globally. Ideal for uplifting campaigns or self-care product promotions.

Global

😊 Spread joy this Happiness Day! Treat yourself with [X%] off. Shop here: [Store Link]

The First Day of Spring

March-21

Celebrate the arrival of spring with fresh starts and seasonal products. Perfect for outdoor or gardening items.

Global

🌸 Spring is here! Fresh deals are waiting for you. Shop now: [Store Link]

Eid al-Fitr

March-30

Marks the end of Ramadan with feasts and celebrations. Great for respectful and inclusive campaigns.

Global

🌙 Eid Mubarak! Celebrate with exclusive offers at [Store Link].

Mother's Day (UK)

March-30

A special day to celebrate mothers in the UK. Perfect for promoting gifts, flowers, and family-related products.

Global

🌸 Show mum some love with special gifts! Shop now: [Store Link]

April Fools' Day

April-1

A day for pranks and jokes, with many brands playing along with fun promotions. Great for quirky products or lighthearted campaigns.

Global

😂 Get in on the fun this April Fools' Day with playful deals! Shop here: [Store Link]

National Pet Day (US)

April-11

A day to celebrate furry friends. Perfect for pet supplies or animal-related campaigns.

United Sates and Canada

🐾 Spoil your pet this National Pet Day! Enjoy [X%] off. Shop here: [Store Link]

Songkran (Thailand)

April-13

The Thai New Year celebrated with water fights and rituals. Ideal for travel or cultural campaigns.

Global

💦 Celebrate Songkran! Enjoy fresh deals for the Thai New Year: [Store Link]

Get to Know Your Customers Day

April-17

A day to connect with your audience and build stronger relationships. Acknowledge customer loyalty and gather feedback to improve your business.

United Sates and Canada

💬 We value you! Let us know how we can serve you better. Share feedback here: [Feedback Link]

Easter Weekend

April-20

A time for family gatherings, egg hunts, and celebrations. Great for festive offers and seasonal items.

Global

🐣 Hop into savings this Easter Weekend! Shop our egg-citing deals here: [Store Link]

Earth Day

April-22

A global movement to protect the planet. Perfect for promoting eco-friendly or sustainable products.

Global

🌍 Go green this Earth Day! Shop sustainable products now: [Store Link]

World Book and Copyright Day

April-23

Celebrate books, authors, and reading. Great for promoting books, educational tools, or content subscriptions.

Global

📖 A story awaits! Celebrate World Book Day with [X%] off. Shop now: [Store Link]

International Dance Day

April-29

Celebrate dance and movement worldwide. Perfect for fitness or performing arts campaigns.

Global

💃 Get moving! Celebrate International Dance Day with [X%] off. Shop here: [Store Link]

National Fitness Day (US)

May-3

A day to promote health and fitness. Great for gym gear, fitness classes, or wellness campaigns.

United Sates and Canada

🏋️‍♀️ Get fit and save! Celebrate Fitness Day with [X%] off. Shop now: [Store Link]

Star Wars Day

May-4

May the 4th be with you! A fun day for fans of the franchise, ideal for themed merchandise.

Global

🌌 May the 4th deals be with you! Shop Star Wars Day specials now: [Store Link]

Cinco de Mayo

May-5

A celebration of Mexican heritage and culture. Perfect for food, drinks, or themed party promotions.

United Sates and Canada

🌮 Fiesta time! Celebrate Cinco de Mayo with amazing deals: [Store Link]

Lost Sock Memorial Day (US)

May-9

A quirky day to remember missing socks. Ideal for fun, light-hearted campaigns or promoting laundry products.

United Sates and Canada

🧦 Lost a sock? Find savings instead! Shop now: [Store Link]

Mother's Day (Other Countries Outside the UK)

May-11

A celebration of mothers outside the UK, with gifts, flowers, and family-centric promotions. Great for international product offerings.

Global

🌷 Celebrate mum with thoughtful gifts this Mother’s Day! Shop here: [Store Link]

Eurovision Song Contest Finale

May-17

Celebrate Europe’s biggest music competition with themed parties or entertainment-related campaigns.

Global

🎤 Sing your heart out! Celebrate Eurovision with [X%] off. Shop now: [Store Link]

National Wine Day

May-25

A day to appreciate and enjoy wine. Perfect for wineries, wine shops, or gifting campaigns.

Global

🍷 Cheers to Wine Day! Enjoy [X%] off your favorite wines: [Store Link]

Pride Month — All Through June

June-1

Celebrate LGBTQ+ pride and inclusivity with colorful campaigns and supportive messaging.

Global

🌈 Celebrate Pride Month! Shop our exclusive Pride collection here: [Store Link]

World Environment Day

June-5

Raise awareness about environmental issues. Great for eco-friendly or sustainability-focused campaigns.

Global

🌿 Protect the planet! Celebrate Environment Day with green deals: [Store Link]

Eid al-Adha

June-6

A significant Islamic festival of sacrifice and charity. Ideal for respectful and thoughtful campaigns.

Global

🌙 Eid Mubarak! Celebrate Eid al-Adha with special offers: [Store Link]

Best Friends Day

June-8

Celebrate friendships with gifts or activities. Great for promoting matching items or group experiences.

United Sates and Canada

👯 Celebrate your bestie! Shop perfect gifts for Best Friends Day: [Store Link]

Father's Day

June-15

A day to celebrate fathers and father figures. Ideal for promoting gifts, tools, or products that appeal to dads.

Global

👨‍👧‍👦 Celebrate dad with the perfect gift this Father’s Day! Shop now: [Store Link]

Beginning of Summer

June-21

Welcome summer with seasonal products, outdoor essentials, or travel campaigns.

Global

🌞 Summer starts now! Stock up on summer must-haves. Shop here: [Store Link]

International Yoga Day

June-21

A day to celebrate yoga and mindfulness. Perfect for promoting wellness products or fitness gear.

Global

🧘‍♀️ Find your zen! Celebrate Yoga Day with [X%] off. Shop here: [Store Link]

Glastonbury Festival

June-25

One of the world’s most famous music festivals, attracting global audiences. Ideal for promoting festival gear or travel essentials.

Global

🎸 Get festival-ready! Shop Glastonbury must-haves now: [Store Link]

Camera Day

June-29

Celebrate the art of photography. Great for promoting cameras, accessories, or photo printing services.

United Sates and Canada

📸 Capture the moment! Celebrate Camera Day with [X%] off. Shop here: [Store Link]

First Day of Wimbledon

June-30

Mark the start of the prestigious tennis tournament. Ideal for promoting sports gear, tennis equipment, or themed campaigns.

Global

🎾 Game, set, match! Score big savings this Wimbledon. Shop now: [Store Link]

Independence Day

July-4

Celebrate the Fourth of July with patriotic pride in the US. Perfect for promotions on BBQ essentials, decorations, and summer items.

United Sates and Canada

🇺🇸 Celebrate Independence Day with star-spangled savings! Shop now: [Store Link]

World Chocolate Day

July-7

A sweet day to indulge in chocolate. Perfect for promoting confectionery or dessert-related items.

Global

🍫 Sweeten your day with delicious deals this Chocolate Day. Shop now: [Store Link]

Bastille Day

July-14

France’s national holiday with parades, music, and celebrations. Great for French-themed campaigns or international promotions.

Global

🇫🇷 Celebrate Bastille Day with exclusive deals. Shop here: [Store Link]

Amazon Prime Day

July-16

A shopping extravaganza for Prime members. Ideal for promoting exclusive deals or joining the retail buzz.

Global

🛍️ Don’t miss Prime Day! Shop unbeatable deals now: [Store Link]

World Emoji Day

July-17

A fun day to celebrate the creative use of emojis. Great for playful, engaging campaigns or tech-related promotions.

Global

😀 Add some fun! Celebrate Emoji Day with [X%] off. Shop now: [Store Link]

Get to Know Your Customers Day

July-17

A day to connect with your audience and build stronger relationships. Acknowledge customer loyalty and gather feedback to improve your business.

United Sates and Canada

💬 We value you! Let us know how we can serve you better. Share feedback here: [Feedback Link]

Ice Cream Day

July-20

A delicious day to enjoy ice cream. Perfect for promoting frozen treats, kitchen gadgets, or dessert-themed items.

Global

🍦 Chill out! Celebrate Ice Cream Day with cool deals. Shop here: [Store Link]

International Day of Friendship

July-30

A day to cherish friendships worldwide. Ideal for promoting gifts or experiences to share with friends.

Global

👯‍♀️ Celebrate your squad! Find perfect gifts this Friendship Day: [Store Link]

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International Beer DayBack to School Month — All Through AugustBlack Business Month — All Through August

A global celebration of beer culture and brewing. Perfect for promoting beverages, glassware, or bar accessories.A month focused on preparing for the school year ahead. Perfect for promoting school supplies, tech, and clothing.A month dedicated to supporting Black-owned businesses. Perfect for promoting partnerships, diversity initiatives, and community-driven products.

SMS Template

🍻 Cheers! Celebrate Beer Day with frothy deals. Shop here: [Store Link]🎒 Get ready for school with [X%] off! Shop our Back-to-School collection here: [Store Link]✊ Celebrate Black Business Month! Shop and support today: [Store Link]

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