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On-Demand
The Keys to SMS Marketing Success in 2023
Sharita Passariello, Fluent's Senior Manager for CRM, joins us to talk about the keys to SMS marketing success in 2023 that include taking a multicloud approach to CPaaS, choosing a vendor with 10DLC expertise, and finding a platform you’re obsessed with. We’ll also learn about her expansion plans for the coming year.
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SMS is a key channel for Fluent — they use their proprietary first-party data asset to deliver better digital advertising experiences for consumers and measurable results for advertisers. Join us as Sharita Passariello, Fluent’s Senior Manager for CRM, takes us through some of her keys to success in 2023 and how those solutions helped Fluent in 2022.
Webinar highlights include:
- A multicloud approach to CPaaS After struggling with deliverability in Canada, Fluent added Plivo to their CPaaS roster, solving the deliverability problem and by doing so doubling their SMS revenue in Canada.
- A vendor with 10DLC expertise 10DLC introduced a lot of unknowns into the SMS ecosystem, but Plivo’s self-service approach in the portal, along with great support, has made the compliance experience the smoothest of any vendor.
- A transparent, sophisticated console Features such as SMS logs, that provide visibility into which messages are delivered or undelivered, and why, have saved Fluent hours of guesswork about campaign optimization.
Sharita Passariello
SENIOR CRM MANAGER
Sharita Passariello is Fluent’s Senior CRM Manager and oversees all first-party customer relationship management for the company.
Tony Graham
HEAD OF PRODUCT MARKETING
Tony Graham is the head of product marketing for Plivo’s core cloud communication offerings, including voice and messaging APIs.
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