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SMS Features and Capabilities in United Kingdom

Supported Number Types

Mobile Numbers

Features

Sending SMS to Mobile NumbersSupported
Sending SMS to Landline NumbersSupported (If enabled for SMS)
SMS ConcatenationYes
Two-Way SMSSupported
PowerpackNot Supported

Regulations

Sender ID TypeAlphanumeric (Supported), Numeric (Supported)
Sender ID RegulationsInternational numeric senders and shortcodes will be blocked by the operators. Generic SIDs such as 'Verify'/'Info'/'Notify' etc will also be blocked. You might experience delivery issues if your SMS content & Sender ID (including local numeric senders) are not whitelisted. Contact Plivo support to begin the process by sharing your Sender ID, Message Content, URL (if any), Company name, and website.
Registration RequirementsContact Plivo support for registration requirements.
Content RestrictionsMust comply with local messaging regulations.
Consent RequirementsExpress consent recommended for commercial messaging.
Opt-Out RequirementsOpt-out mechanism recommended in all commercial messages.
Compliance NotesAs per country-level regulations, person-to-person (P2P) traffic is discouraged by all operators and will lead to message blocking. URL should be validated by Service provider. Messages with Non whitelisted URLs would be blocked. International numeric senders and shortcodes will be blocked by the operators. Generic SIDs such as 'Verify'/'Info'/'Notify' etc will also be blocked. This is to combat SMS-based phishing attacks, with key objectives of raising awareness of phishing by SMS, reducing the number of attacks and helping consumers report it.

Deliverability

Delivery Report Type and OriginHandset-level delivery receipts supported
Delivery Report ReliabilityReliable
Sender IDs Provisioning Time15 working days
Sender IDs Registration ChargesNo
Numeric Sender IDs supported?Supported

Verify Coverage

ServicabilityVery Reliable
SID UsedPLVRFY or PLVOTP
Content maintainedYes

Country Specs

ISO CodeCountry CodeMCC (Mobile Country Code)
GB+ 44+ 234, 235

Pricing

*Additional carrier charges may apply to outbound & inbound SMS rates.

Route TypeTo send SMS (Outbound)To receive SMS (Inbound)
Local NumbersStarts at $0.0372/sms$0.0030/sms
Mobile NumbersStarts at $0.0372/sms$0.0030/sms
View detailed pricing

Rates are subject to change. Contact sales for volume discounts and enterprise pricing.

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