Creating a user-focused engineering team
Building an engineering culture that centers on the customer
In many organizations, when it comes to product development, the engineering teams concentrate their efforts on building the software rather than being involved at the ideas stage. But your engineering teams have a lot of insight into how customers will use the software.
In this panel, we hear from engineering leaders about ways they've transformed their engineering culture from product-focused to user-focused — including how their engineers influence product design to keep the customer front of mind.