Creating a user-focused engineering team

Building an engineering culture that centers on the customer

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background-image Creating a user-focused engineering team
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In many organizations, when it comes to product development, the engineering teams concentrate their efforts on building the software rather than being involved at the ideas stage. But your engineering teams have a lot of insight into how customers will use the software.

Getting your engineers to look beyond the tech and give their insights on product development can improve your resources and give you more successful releases.

In this panel, we hear from engineering leaders about ways they've transformed their engineering culture from product-focused to user-focused — including how their engineers influence product design to keep the customer front of mind.
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