- Where: WhatsApp → Templates in the Plivo console
- What: Browse every template across your WABAs, filter by status and category, sync from Meta, and create new templates with a side-by-side WhatsApp preview
- Approval: Meta reviews new templates — approval typically takes minutes but can take up to 24 hours
Template list
Each row in the table represents one template, with these columns:| Column | What it shows |
|---|---|
| Template Name | The Meta-approved template name (used as template_name in the Templates API) |
| Status | Review state — Approved, Pending, Rejected, Disabled, or Paused |
| Category | Meta category — Marketing, Utility, or Authentication |
| Language | Template language (for example, English, Spanish) |
| Business Account | The WABA this template belongs to |
Filters and search
- Search by name — narrow the list to templates matching a name fragment
- Status filter — filter by Approved, Pending, Rejected, Disabled, or Paused
- Category filter — filter by Marketing, Utility, or Authentication
Sync Templates
Click Sync Templates to pull the latest template state from Meta. Run a sync after creating or editing templates in WhatsApp Manager so the Plivo console reflects current approval status.Create Template
Click Create Template to open the Create WhatsApp Template modal. The modal has two panes — a configuration form on the left and a live WhatsApp preview on the right (with Light mode and Dark mode tabs).Template configuration
| Field | Required | What it sets |
|---|---|---|
| Name | Yes | Internal name used to reference the template in the API. Must be unique within the WABA — lowercase letters, numbers, and underscores only |
| WhatsApp Business Account | Yes | The WABA the template will live in |
| Category | Yes | Utility, Marketing, or Authentication — drives Meta’s review path and conversation pricing |
| Language | Yes | The template language — defaults to English |
Template content
| Field | What it sets |
|---|---|
| Header Type | Optional header — None, Text, Image, Video, Document, or Location |
| Body | The main message text — up to 1,024 characters. Use {{1}}, {{2}}, … as variable placeholders, and the toolbar to add bold, italic, |
{{1}}, {{2}} placeholders.
Actions
| Button | Result |
|---|---|
| Cancel | Closes the modal without saving |
| Save as Draft | Saves the template locally on Plivo without submitting to Meta — pick it up later to finish and submit |
| Send for Verification | Submits the template to Meta for approval. The template’s Status remains Pending until Meta reviews it |
Meta typically approves new templates within minutes but can take up to 24 hours. Follow Meta’s template guidelines for the fastest turnaround.
Related
- Manage Templates — Conceptual overview of WhatsApp templates
- WhatsApp Templates API — Create and manage templates programmatically
- Send Templated Messages — Send a template message