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WhatsApp Pricing
Simplified pricing for all WhatsApp messages
WhatsApp Messages
Message type
Price per message*
Marketing
Utility
Authentication
Authentication - International
Service
Meta Message Types
Meta categorizes templates as either utility, marketing, or authentication, depending on message content.
Note: Marketing, utility, and authentication conversations can only be opened with template messages. Service conversations can be opened with any type of message other than a template message.Visit Meta’s website for more information
Message type
Definition
Marketing
Enables you to achieve a wide range of goals, from generating awareness to driving sales and retargeting customers. Examples include new product, service, or feature announcements, targeted promotions/offers, and cart abandonment reminders
Utility
Enables you to follow-up on user actions or requests. Examples include opt-in confirmation, order/delivery management (e.g., delivery update); account updates or alerts (for example., payment reminder); or feedback surveys.
Authentication
Enables you to authenticate users with one-time passcodes, potentially at multiple steps in the login process (e.g., account verification, account recovery, integrity challenges).
Service
Enables you to resolve customer inquiries
Our volume-based discounts offer significant savings
FAQs
Frequently Asked Questions
Can businesses be billed in currencies other than USD or INR with Plivo?
Currently, Plivo supports billing only in USD and INR to cater to global clients efficiently.
Does Plivo charge extra for sending multimedia messages within WhatsApp conversations?
No. Plivo supports multimedia messaging within WhatsApp conversations, allowing for a richer, more engaging customer experience without additional costs