SMS API Pricing

Competitive pay-as-you-go SMS pricing with add-on features included.

Volume discounts as you scale.
SMS Pricing

SMS Text Messages

Source Number Type

Route Type

To Send SMS (Outbound)

To Receive SMS (Inbound)

Long Codes

Start at

$1.00/sms

View all network

$1.00/sms

Mobile Numbers

Start at

$1.00/sms

$1.00/sms

Toll-Free Numbers

$1.00/sms

$1.00/sms

Short Code

$1.00/sms

$1.00/sms

Domestic*

₹0.1550/sms

$1.00/sms

International

$1.00/sms

$1.00/sms

*Additional carrier surcharge fees applies to all inbound and outbound SMS usage rates. View carrier surcharge fee.

*All customers are eligible for the international rate by default. Customers that have registered on a DLT platform are eligible for the lower domestic rate.

*Domestic rate is inclusive of DLT fees

MMS

MMS Multimedia Messages

Source Number Type

To Send MMS (Outbound)

To Receive MMS(Inbound)

Long Codes*

$0.0180/mms

$0.0180/mms

Toll-Free Numbers

$0.0180/mms

$0.0180/mms

Short Code*

$0.0180/mms

$0.0180/mms

*Additional carrier surcharge fees applies to all inbound and outbound SMS usage rates. View carrier surcharge fee.

Phone Numbers

Phone Numbers

Source Number Type

Price

Long Codes

$10.00/sms

Toll-Free Numbers

$10.00/sms

Short Code

Not Supported

Short Code

Plus one-time setup fee**
Regular

$500/month (Billed quarterly)

Vanity

$1000/month (Billed quarterly)

Short Code

Plus one-time setup fee**

$700/month (Billed every 4 months)

**All short codes have a $1,500 one-time fee charged at the time of purchase.

Add-On Services

Service

Price

Message Queueing

Included

Powerpack

Included

Committed Spend Discounts

Get volume discounts on committed spends as you scale your usage.

committed-spend-discounts-hero-unit

Additional Carrier Surcharge Fees

SMS Carrier Surcharge Fee

Carrier Network Group

Long Codes

Short Codes

Toll-Free

To Send SMS

To Receive SMS

To Send SMS

To Receive SMS

To Send SMS

To Receive SMS

AT&T

$0.0030/sms

NA

$0.0030/sms

NA

$0.0030/sms

NA

Sprint

$0.0030/sms

$0.0030/sms

$0.0025/sms

$0.0025/sms

$0.0030/sms

$0.0030/sms

T-Mobile

$0.0030/sms

$0.0030/sms

$0.0025/sms

$0.0025/sms

$0.0030/sms

$0.0030/sms

US Cellular

$0.0050/sms

NA

$0.0035/sms

NA

$0.0025/sms

$0.0025/sms

Verizon

$0.0030/sms

NA

$0.0030/sms

NA

$0.0030/sms

NA

Other Carrier Networks

$0.0030/sms

NA

$0.0030/sms

NA

$0.0030/sms

NA

AT&T

To Send SMS

To Receive SMS

Long Codes

$0.0030/sms

$0.0030/sms

Short Codes

$0.0030/sms

$0.0030/sms

Toll-Free

$0.0030/sms

$0.0030/sms

Sprint

To Send SMS

To Receive SMS

Long Codes

$0.0030/sms

$0.0030/sms

Short Codes

$0.0030/sms

$0.0030/sms

Toll-Free

$0.0030/sms

$0.0030/sms

T-Mobile

To Send SMS

To Receive SMS

Long Codes

$0.0030/sms

$0.0030/sms

Short Codes

$0.0030/sms

$0.0030/sms

Toll-Free

$0.0030/sms

$0.0030/sms

US Cellular

To Send SMS

To Receive SMS

Long Codes

$0.0030/sms

$0.0030/sms

Short Codes

$0.0030/sms

$0.0030/sms

Toll-Free

$0.0030/sms

$0.0030/sms

Verizon

To Send SMS

To Receive SMS

Long Codes

$0.0030/sms

$0.0030/sms

Short Codes

$0.0030/sms

$0.0030/sms

Toll-Free

$0.0030/sms

$0.0030/sms

Other Carrier Networks

To Send SMS

To Receive SMS

Long Codes

$0.0030/sms

$0.0030/sms

Short Codes

$0.0030/sms

$0.0030/sms

Toll-Free

$0.0030/sms

$0.0030/sms

Please note that these rates are for long codes that are successfully linked to 10DLC campaigns (i.e. registered traffic). Starting June 1, 2023, unregistered traffic toward AT&T, T-Mobile, Sprint, and Verizon will incur a surcharge of $0.0100, $0.0080, $0.080, and $0.0100 respectively.

MMS Carrier Surcharge Fee

Carrier Network Group

Long Codes

Short Codes

Toll-Free

To Send MMS

To Receive MMS

To Send MMS

To Receive MMS

To Send MMS

To Receive MMS

AT&T

$0.0050/mms

NA

$0.0050/mms

NA

$0.0050/mms

NA

Sprint

$0.0100/mms

$0.0100/mms

$0.0100/mms

$0.0100/mms

$0.0100/mms

$0.0100/mms

T-Mobile

$0.0100/mms

$0.0100/mms

$0.0100/mms

$0.0100/mms

$0.0100/mms

$0.0100/mms

US Cellular

$0.0100/mms

NA

$0.0100/mms

NA

$0.0050/mms

$0.0050/mms

Verizon

$0.0050/mms

NA

$0.0050/mms

NA

$0.0050/mms

NA

Other Carrier Networks

$0.0100/mms

NA

$0.0100/mms

NA

$0.0100/mms

NA

AT&T

To Send SMS

To Receive SMS

Long Codes

$0.0030/sms

$0.0030/sms

Short Codes

$0.0030/sms

$0.0030/sms

Toll-Free

$0.0030/sms

$0.0030/sms

Sprint

To Send SMS

To Receive SMS

Long Codes

$0.0030/sms

$0.0030/sms

Short Codes

$0.0030/sms

$0.0030/sms

Toll-Free

$0.0030/sms

$0.0030/sms

T-Mobile

To Send SMS

To Receive SMS

Long Codes

$0.0030/sms

$0.0030/sms

Short Codes

$0.0030/sms

$0.0030/sms

Toll-Free

$0.0030/sms

$0.0030/sms

US Cellular

To Send SMS

To Receive SMS

Long Codes

$0.0030/sms

$0.0030/sms

Short Codes

$0.0030/sms

$0.0030/sms

Toll-Free

$0.0030/sms

$0.0030/sms

Verizon

To Send SMS

To Receive SMS

Long Codes

$0.0030/sms

$0.0030/sms

Short Codes

$0.0030/sms

$0.0030/sms

Toll-Free

$0.0030/sms

$0.0030/sms

Other Carrier Networks

To Send SMS

To Receive SMS

Long Codes

$0.0030/sms

$0.0030/sms

Short Codes

$0.0030/sms

$0.0030/sms

Toll-Free

$0.0030/sms

$0.0030/sms

Please note that these rates are for long codes that are successfully linked to 10DLC campaigns (i.e. registered traffic). Starting June 1, 2023, unregistered traffic toward AT&T, T-Mobile, Sprint, and Verizon will incur a surcharge of $0.0100, $0.0080, $0.080, and $0.0100 respectively.

SMS Carrier Surcharge Fee

Carrier Network Group

Long Codes

Short Codes

Toll-Free

To Send SMS

To Receive SMS

To Send SMS

To Receive SMS

To Send SMS

To Receive SMS

Bell Canada

$0.0088/sms

NA

$0.0054/sms

$0.0054/sms

$0.0084/sms

NA

Rogers

$0.0088/sms

NA

$0.0029/sms

$0.0029/sms

$0.0069/sms

NA

Fido

$0.0088/sms

NA

$0.0029/sms

$0.0029/sms

$0.0069/sms

NA

Telus

$0.0064/sms

NA

$0.0050/sms

NA

$0.0046/sms

NA

Freedom

$0.0072/sms

NA

$0.0080/sms

NA

$0.0046/sms

NA

Videotron

$0.0072/sms

NA

$0.0040/sms

$0.0040/sms

$0.0054/sms

NA

SaskTel

$0.0064/sms

NA

NA

NA

$0.0061/sms

NA

Other Carrier Networks

$0.0080/sms

NA

$0.0080/sms

NA

$0.0080/sms

NA

AT&T

To Send SMS

To Receive SMS

Long Codes

$0.0030/sms

$0.0030/sms

Short Codes

$0.0030/sms

$0.0030/sms

Toll-Free

$0.0030/sms

$0.0030/sms

Sprint

To Send SMS

To Receive SMS

Long Codes

$0.0030/sms

$0.0030/sms

Short Codes

$0.0030/sms

$0.0030/sms

Toll-Free

$0.0030/sms

$0.0030/sms

T-Mobile

To Send SMS

To Receive SMS

Long Codes

$0.0030/sms

$0.0030/sms

Short Codes

$0.0030/sms

$0.0030/sms

Toll-Free

$0.0030/sms

$0.0030/sms

US Cellular

To Send SMS

To Receive SMS

Long Codes

$0.0030/sms

$0.0030/sms

Short Codes

$0.0030/sms

$0.0030/sms

Toll-Free

$0.0030/sms

$0.0030/sms

Verizon

To Send SMS

To Receive SMS

Long Codes

$0.0030/sms

$0.0030/sms

Short Codes

$0.0030/sms

$0.0030/sms

Toll-Free

$0.0030/sms

$0.0030/sms

Other Carrier Networks

To Send SMS

To Receive SMS

Long Codes

$0.0030/sms

$0.0030/sms

Short Codes

$0.0030/sms

$0.0030/sms

Toll-Free

$0.0030/sms

$0.0030/sms

MMS Carrier Surcharge Fee

Carrier Network Group

Long Codes

Short Codes

Toll-Free

To Send MMS

To Receive MMS

To Send MMS

To Receive MMS

To Send MMS

To Receive MMS

Bell Canada

$0.0310/mms

NA

NA

NA

$0.0300/mms

NA

Rogers

$0.0176/mms

NA

NA

NA

$0.0150/mms

NA

Fido

$0.0176/mms

NA

NA

NA

$0.0150/mms

NA

Telus

$0.0100/mms

NA

NA

NA

$0.0070/mms

NA

Freedom

$0.0096/mms

NA

NA

NA

$0.0090/mms

NA

Videotron

$0.0096/mms

NA

NA

NA

$0.0050/mms

NA

SaskTel

$0.0064/mms

NA

NA

NA

$0.0060/mms

NA

Other Carrier Networks

$0.0160/mms

NA

NA

NA

$0.0160/mms

NA

AT&T

To Send SMS

To Receive SMS

Long Codes

$0.0030/sms

$0.0030/sms

Short Codes

$0.0030/sms

$0.0030/sms

Toll-Free

$0.0030/sms

$0.0030/sms

Sprint

To Send SMS

To Receive SMS

Long Codes

$0.0030/sms

$0.0030/sms

Short Codes

$0.0030/sms

$0.0030/sms

Toll-Free

$0.0030/sms

$0.0030/sms

T-Mobile

To Send SMS

To Receive SMS

Long Codes

$0.0030/sms

$0.0030/sms

Short Codes

$0.0030/sms

$0.0030/sms

Toll-Free

$0.0030/sms

$0.0030/sms

US Cellular

To Send SMS

To Receive SMS

Long Codes

$0.0030/sms

$0.0030/sms

Short Codes

$0.0030/sms

$0.0030/sms

Toll-Free

$0.0030/sms

$0.0030/sms

Verizon

To Send SMS

To Receive SMS

Long Codes

$0.0030/sms

$0.0030/sms

Short Codes

$0.0030/sms

$0.0030/sms

Toll-Free

$0.0030/sms

$0.0030/sms

Other Carrier Networks

To Send SMS

To Receive SMS

Long Codes

$0.0030/sms

$0.0030/sms

Short Codes

$0.0030/sms

$0.0030/sms

Toll-Free

$0.0030/sms

$0.0030/sms

Detailed Network Pricing — Outbound SMS

Carrier Network

To Send SMS (Outbound)

All Networks

$0.0055/sms

Detailed Network Pricing — Domestic

Carrier Network

To Send SMS (Outbound)

All Networks

$0.0019/sms

Detailed Network Pricing — International

Carrier Network

To Send SMS (Outbound)

All Networks

$0.0800/sms

Download SMS pricing for all 190+ countries.

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Inbound SMS and MMS Pricing Including Phone Number & Short Code

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Outbound SMS and MMS Pricing

First name is required
Last name is required
Valid phone number is required
Work email is required
Monthly volume is required
Primary use case is required
Description is required
Annual agreements available if monthly spend exceeds $750 a month.
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Thank you for your submission.

Volume pricing starts at 200,000 units/ month. For lower volumes, check our standard pricing

Thank you for your interest in Plivo.
Unfortunately, based on the information you provided, we are unable to provide service at this time.
We apologize for any inconvenience this may cause and appreciate your understanding.

Thanks for your interest in Plivo. We have two account options available to meet customers’ varying needs:

  • Self-service: no commitment, standard pricing, free basic support.
  • Committed spend agreement: guided implementation, premium support options, and discounted rates. These packages involve an annual contract starting at $750 a month.
Based on the information that you provided, a self-service account seems like the right fit for your business. Use the links below to get started:
If you’d like to discuss a committed spend agreement, please provide us a bit more information by filling out this form.
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Inbound SMS and MMS Pricing Including Phone Number & Short Code
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