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SMS Features and Capabilities in United Arab Emirates
Supported Number Types
Contact support for available number types.
Features
| Sending SMS to Mobile Numbers | Supported |
| Sending SMS to Landline Numbers | Not Supported |
| SMS Concatenation | Yes |
| Two-Way SMS | Not Supported |
| Powerpack | Not Supported |
Regulations
| Sender ID Type | Alphanumeric (Supported with preregistration requirement) |
| Sender ID Regulations | Sender IDs may be replaced with generic terms like SMS or Alert on Etisalat to better ensure better deliverability. Due to country-level regulations, we recommend registering a sender ID to ensure high message deliverablity. Unregistered sender IDs may be subject to blocking. Messages are categorized as transactional or promotional based on the registered sender IDs. Sender IDs registered for promotional messages should be appended with "AD". Registered sender IDs must be used only for the type of content they have been whitelisted for. |
| Registration Requirements | Contact Plivo support for registration requirements. |
| Content Restrictions | Must comply with local messaging regulations. |
| Consent Requirements | Express consent recommended for commercial messaging. |
| Opt-Out Requirements | Opt-out mechanism recommended in all commercial messages. |
| Compliance Notes | All marketing messages must provide an opt-out option. The opt-out content must direct to short code 7726. If this option is not offered, the service will be discontinued for that client. |
Deliverability
| Delivery Report Type and Origin | Handset-level delivery receipts supported |
| Delivery Report Reliability | Reliable |
| Sender IDs Provisioning Time | 5-15 business days |
| Sender IDs Registration Charges | Yes |
| Numeric Sender IDs supported? | Not Supported |
Verify Coverage
| Servicability | Very Reliable |
| SID Used | PLVRFY |
| Content maintained | No |
Country Specs
| ISO Code | Country Code | MCC (Mobile Country Code) |
|---|---|---|
| AE | + 971 | + 424 |
Pricing
*Additional carrier charges may apply to outbound & inbound SMS rates.
| Route Type | To send SMS (Outbound) | To receive SMS (Inbound) |
|---|---|---|
| Local Numbers | Starts at $0.0988/sms | Not Supported |
Rates are subject to change. Contact sales for volume discounts and enterprise pricing.
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