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SMS Features and Capabilities in Ukraine
Supported Number Types
Contact support for available number types.
Features
| Sending SMS to Mobile Numbers | Supported |
| Sending SMS to Landline Numbers | Not Supported |
| SMS Concatenation | Yes |
| Two-Way SMS | Not Supported |
Regulations
| Sender ID Type | Alphanumeric (Supported) |
| Sender ID Regulations | Some operators accept only pre-registered alphanumeric sender IDs; unregistered sender IDs are replaced with a generic alphanumeric sender. Generic sender IDs such as “SMS” or “Info” can’t be used as custom sender IDs. |
| Registration Requirements | Registration of alphanumeric sender IDs is recommended on all networks. Contact Plivo support to register. |
| Content Restrictions | Must comply with local messaging regulations. Spam, adult, political and religious content is prohibited. So is content that is illegal, discriminatory, defamatory or fraudulent, or that promotes crime, ethnic or religious hostility, violence or war, or threatens national security. Gambling is allowed, but brands sanctioned under the National Security and Defense Council decision of 10 March 2023 are blocked, including their sender IDs. Tobacco content needs the operator’s legal approval in advance. |
| Consent Requirements | Express consent recommended for commercial messaging. |
| Opt-Out Requirements | Opt-out mechanism recommended in all commercial messages. |
| Compliance Notes | Marketing messages may only be sent from 09:00 to 21:00 Ukraine time. Crimea and Sevastopol are not served by Ukrainian networks. Numbers under +7 365, +7 978 and +7 869 (MCC 250, MNC 32, 33, 34, 60) are not part of Ukraine’s networks and are not covered by this route. |
Deliverability
| Delivery Report Type and Origin | Handset-level delivery receipts supported |
| Delivery Report Reliability | Unreliable |
| Sender IDs Provisioning Time | Instant (some operators require pre-registration; contact support for timelines) |
| Sender IDs Registration Charges | No |
| Numeric Sender IDs supported? | Not Supported |
Verify Coverage
| Servicability | Very Reliable |
| SID Used | PLVRFY |
| Content maintained | Yes |
Country Specs
| ISO Code | Country Code | MCC (Mobile Country Code) |
|---|---|---|
| UA | + 380 | 255 |
Pricing
*Additional carrier charges may apply to outbound & inbound SMS rates.
| Route Type | To send SMS (Outbound) | To receive SMS (Inbound) |
|---|---|---|
| Local Numbers | Starts at $0.1660/sms | Not Supported |
Rates are subject to change. Contact sales for volume discounts and enterprise pricing.
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