Today, we’re excited to announce that we’ve introduced European origin-based pricing for outbound calls made via our Voice API and Zentrunk SIP Trunking products. Now Plivo customers will be charged at considerably lower rates for selected calls in the European countries. The per-minute pricing will now be automatically determined by the caller ID information sent when placing the call.
Origin-based pricing is the concept that calls to the same destination have different prices depending on where each call comes from. Historically, calls originating from different locations would generally have the same underlying rates. But back in 2017, cross-border calls within Europe were regulated down to local and national rates, compared to the international rates that were applied to calls originating outside of Europe. This meant that calls within the boundaries of Europe became cheaper, while calls originating in a non-European country became more expensive.
In response to this, Plivo has built Origin-based routing which ensures that calls originating from a European Economic Area (EEA) number, and terminating in a select group of 10 countries, are routed to an intra-European gateway and calls from non-European numbers are routed through international non-European gateway. Origin is determined by the caller ID of the call whether it be configured in the API, PBX, or Plivo’s Console via SIP Trunking.
Plivo customers will now see lower costs for all calls originating from any of the European countries below, which terminate in Austria, Hungary, Portugal, Italy, Germany, Spain, Belgium, France, the Netherlands, or Poland:
Plivo will continue to expand its coverage by adding to the list of 10 termination countries in the coming months. For a full breakdown of pricing for each respective country, please check out our dedicated pricing pages for both Voice and Zentrunk.
Getting started is easy. All you have to do is buy a number or verify a number you own on the Plivo Console from one of the qualifying countries above – then configure that number as your Caller ID – and intra-European gateways will automatically be selected for your calls. You can immediately take advantage of the lower price-per-call!
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