Plivo Is Simple By Design
- 29 Apr 2021
Businesses that need to communicate with customers and prospective customers often choose SMS messaging. Just about everyone has a cell phone nowadays, and SMS comes native on all mobile devices. And everyone knows how to read and reply to text messages, so no training is required.
To streamline SMS communications, businesses use application-to-person (A2P) platforms like Plivo to programmatically tailor their messages to meet their needs. Some of the logic that drives those communications can be pretty complex, so it behooves companies to keep the tools they use to power their platforms simple.
Plivo comprises a set of APIs and tools that businesses can use to power their voice and messaging communications. One of our key principles is to keep things simple for our users while we allow them to build complex applications.
Simple from the start
That’s a big change from old-school on-premises communications platforms, which required that businesses buy hardware and telecom equipment and hire experienced administrators and the developers needed to write and maintain messaging applications. Plivo is hosted in the cloud, so you don’t have to worry about buying or administering hardware — you only have to pay for whatever resources you use.
Maybe you’ve already used another communications platform — many of our customers find us when they’re looking for a Twilio alternative, for instance. When you begin diving into our documentation and using our code, you’ll find our APIs look pretty familiar. We do all we can to make Plivo easy to work with, including for people who are migrating from other platforms or using Plivo as a second service for fault tolerance or higher throughput.
While we’ve made Plivo’s APIs simple to use, some organizations would just as soon avoid writing any code if they can. For them, we built Plivo High-Level Objects (PHLO), a visual design studio that lets you create custom communication workflows for both voice and SMS without coding. PHLO employs prebuilt templates for tasks such as alerting, IVR, surveys, and voicemail, so you can shorten your development cycle. Once you’ve created a workflow in the visual designer, you can modify the code and customize it if you like.
Tough questions, simple answers
As you build workflows with PHLO, write code with our APIs, or manage Plivo from our online dashboard, you may have questions. That’s where our documentation comes in. We have getting-started and how-to guides that explain concepts, walk you through processes, help you troubleshoot problems, and give examples so you can apply what you learn to your own use case.
If the documentation doesn’t give you the answers you need, you can turn to our support team. We have experts ready to help you seven days a week, 24 hours a day, so wherever in the world you are (did you know Plivo offers services in more than 190 countries?) we’re available to solve problems — including service issues. In most of the countries we serve, Plivo works directly with in-country, Tier 1 carriers with direct interconnectivity to local telecom network operators. That not only helps us provide high deliverability with low latency, it also lets us help you remove obstacles caused by carriers.
Ease of use? Verified!
Of course any company can claim their software is easy to use, so don’t just take our word for it. Check out the G2 Grid for Cloud Communications Platforms. Plivo is ranked number one in customer satisfaction among the leaders. That shows that our plan for keeping things simple is working.
No one wants to have to jump through hoops to make their communications software do what they want. We know that, and we want to make sure Plivo is easy for you to use — easy to get started with, easy to incorporate into your applications, and easy to administer. Sign up and check us out, and let us know how we’re doing for you.