Plivo’s Guide to SMS Marketing Beyond the Message

Before you hit send — remember, there’s more to SMS marketing than what appears on the screen. Plivo has been sending texts for over a decade on behalf of customers such as Byju’s, Zomato, Mercado Libre, Zynga, and Deckers.

We’ve put together this guide to help you understand the different types of messaging content, available number types, and some regulatory pitfalls to avoid.

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You’ll learn that content type matters. We’ll outline the differences between person-to-person (P2P) and application-to-person (A2P) and the rules for each

We’ll help you pick a number, but not just any number. All phone number types may be capable of sending text messages, but not all of them should send all types of messages.

What about the cost? There are three kinds of costs involved in messaging: one-time setup costs, monthly number rental costs, and cost per message. We’ll help you break it down.

We’ll discuss the benefits of an SMS API, pitfalls to avoid and what to look for in a cloud communications provider.

The bottom line is: You’re the marketing expert and we’re the messaging experts.

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