White Paper

Plivo SMS Best Practices Guide

In today’s mobile-first world, it’s critical to have a handle on SMS best practices. SMS messages offer a way to directly send customers delivery notifications, account alerts, and two-factor authentication, as well as marketing and other customer service messages.

We’ve put together this SMS best practice guide so you can focus on content that captures your recipient’s attention – and worry less about the risk of delivery failure.

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It can be surprisingly complicated to send SMS. Rules, regulations, and restrictions vary by country and carrier, and with many providers, there’s rarely a direct route from the sender to receiver. However, as a sender, there’s a lot you can do to maximize success. Use this guide to help you craft, format, and send great messages

Inside you’ll learn:

  • The different types of SMS content
  • The correct SMS number type for your content
  • How to get opt-in consent 
  • How to craft good SMS message content
  • What SMS message content to avoid
  • What triggers a carrier review

 

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