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Digital transformation is an important goal for companies today that cloud platform as a service (CPaaS) helps facilitate. CPaaS allows the rapid implementation of customer engagement solutions at scale using real-time APIs to engage with customers across a variety of channels and use cases such as voice, SMS, and two-factor authentication.
CPaaS platforms offer cloud-based communications APIs that make it easy to integrate services into critical business processes, such as customer relationship management (CRM), logistics, transactions, and customer support. CPaaS will grow dramatically over the next several years, changing the way enterprises engage with customers and integrate with other applications to create innovative, omni-channel communications and services.
Leaders in Product, Engineering, IT and Marketing Operations can use this report as part of their evaluation process, to select a partner that has the right features and depth of expertise to address their business needs.