IDC Vendor Spotlight

CPaaS will grow dramatically over the next several years, changing the way enterprises engage with customers via more innovative, customized, and personalized user experiences.

IDC predicts that by 2022, over 70% of enterprises will utilize CPaaS platforms to create applications leveraging voice, SMS, and use case APIs such as two-factor authentication.

Along with this projected growth comes an array of new vendors who seek to take advantage of the demand.

How should companies evaluate the providers and determine how to select a partner that has the right features and depth of expertise to address their business needs.

This paper is for leaders in:

• Product
• Engineering
• IT
• Marketing Operations

Download IDC’s report to learn about:

• Key expected developments in CPaaS
• Benefits of CPaaS and differentiation among providers
• How Plivo uniquely addresses the market need