Introducing MMS Support on Toll-free Numbers in the US and Canada

We are excited to announce that you can now send and receive multimedia messages on Toll-free phone numbers using Plivo in the US and Canada. Send up to forty seconds of video, audio, an image, or a slideshow of multiple images, and animated GIFs.

If you’re already utilizing toll-free numbers for SMS or voice calls, this extended capability streamlines your customer service by having the same number for all three channels. You can now offer a better, more consistent user experience for your customers. Toll-free numbers also provide a higher messaging throughput rate – resulting in increased deliverability speed – and are cost-effective for businesses to provision and maintain. Overall, this new feature is a win-win for your business and your customers!

We recommend adding multimedia messaging to your engagement strategy, if you haven’t done so already. Multimedia messaging will help you create a unique, personalized, and consistent experience for customers. MMS messaging also boosts your total character count from 160 to 1600, giving you ample room to convey your message effectively.

With Plivo, you can leverage:

  • Message queuing: As a safeguard to keep you within carrier regulations and guidelines, Plivo automatically queues your concurrent outbound messages for delivery in the order they were received.
  • Built-in multimedia storage: Plivo provides built-in and unlimited multimedia storage for both inbound and outbound MMS messages. Find and re-use your multimedia easily.
  • Support for a variety of formats: Includes JPEGs, GIFs, emojis, audio (MP3) and video (MP4) for a rich multimedia experience.

How Much Does It Cost?

Like the rest of Plivo’s pricing models, you only pay for what you use, and there’s no upfront commitment to get started.

United States
Number TypeTo Send MMS (Outbound)To Receive MMS (Inbound)
Local Number*$0.0160/mms$0.0080/mms
Short CodeComing SoonComing Soon
* Additional carrier pass-through fees applicable
Number TypeTo Send MMS (Outbound)To Receive MMS (Inbound)
Local Number*$0.0160/mms$0.0080/mms
* Additional carrier pass-through fees applicable


How Do I Get Started?

Not every toll-free number is enabled for SMS/MMS messaging. To buy a SMS/MMS-enabled toll-free number, sign into your Plivo Console, select “Phone Numbers” from the left sidebar, click on “Buy Numbers,” select “Toll-Free” as a number type, and check-mark “SMS” and/or “MMS” as the capability.

For more information regarding enablement, check out our dedicated FAQ.

Once you’ve acquired a toll-free number that can send and receive MMS/SMS messages, you can upload multimedia directly to our system and start sending messages instantly. We also take care of the hosting, if needed.

Want to learn more? Check out our detailed API Guide for step-by-step information. Not using Plivo yet? Getting started takes just five minutes. Sign up today!

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