Behind the Scenes of an SMS API -
How to Optimize Your SMS Communications

Companies today face a challenge - how do they communicate with their customers more frequently, in real-time, in the right medium, at scale, and in a cost-effective way? Across the spectrum from e-commerce to delivery, political campaigns to hotel chains, businesses are investing in SMS to modernize their customer experience.

Read this quick overview to learn not only the basics of SMS API’s but also the nuances behind effective uses of SMS. You’ll learn about:

• Number types and how to select the right one
• Carrier rules and how to avoid pitfalls
• Common SMS Myths