Terminologies

    Below are some terms which will be used throughout the Plivo Documentation pages:

    A2P(Application to Person)

    Application to Person is a form of messaging in which an application acts as the sender to send large volumes of messages. For example, bulk messaging, broadcasting, two-factor authentication messages, and alert systems.

    P2P(Person to Person)

    Person to Person is a form of messaging where messages are triggered manually by an individual to one or more recipients. It should be conversational (two-way) and at a frequency of no more than one message per second, per number.

    Promotional SMS

    Promotional SMS messages are sent with the objective of promoting a product or service. These usually include sales and marketing SMS messages which may or may not be solicited by the recipient.

    Transactional SMS

    Transactional SMS messages are sent to your customers with the purpose of passing on information necessary for using your product or service. For example:

    a) SMS messages sent for two-factor authentication, one-time passwords, etc.
    b) Notifications regarding products or services to an existing customer, such as appointment reminders. 
    

    Powerpack

    Powerpack automatically distributes your overall SMS traffic across a pool of source numbers. It keeps you compliant with per day and per second throughput regulations as defined by the CTIA.

    Long Code Phone Numbers

    Regular ten-digit phone numbers are used to send and receive P2P SMS messages, enabling you to have a conversation with your customers. For more information on the difference between the three types of phone numbers, refer to our Support Center.

    Toll-Free Phone Number

    Toll-free phone numbers are 18XX phone numbers used for A2P communication, enabling you to send informational messages to your customers. For more information on the difference between the three types of phone numbers, refer to our Support Center.

    Shortcode Phone Numbers

    Shortcode phone numbers are five or six-digit phone numbers (for example, 12345) used to send and receive SMS messages. Shortcodes are used for A2P communication, enabling you to communicate with your customers on a large scale. For more information on the difference between the three types of phone numbers, refer to our Support Center.

    Message Queue

    Message queue is the rate at which SMS messages are delivered. This varies for long code, toll-free, and shortcode phone numbers. For more information, please see our Support Center.

    Unicode

    Unicode is a computing industry standard for the consistent encoding, representation, and handling of text expressed in most of the world’s writing systems.

    GSM

    This acronym stands for Global System for Mobile Communication.

    Message_UUID

    Message_UUID is a Universal Unique Identifier for a given message.

    MDR

    This acronym stands for Message Detail Record. You can export the MDR from your Plivo Console.

    Two-way SMS

    Two-way SMS is the ability to send an SMS as well as to receive an SMS.