Use Case

SMS Marketing

Bulk messaging offers the best reach and lowest costs for SMS marketing, connecting you with your customers, whenever and wherever they are, allowing you to provide relevant information, and receiving an immediate response.

Fastboy nails customer service with help from Plivo SMS marketing

Utilizing the Plivo SMS API, Fastboy’s GoCheckin app provides appointment reminders and marketing messages to over 10,000 beauty salon customers across the globe.

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SMS API

Why Use SMS for Marketing?

June, 24
7 mins

SMS marketing is immediate, ubiquitous, and mobile-first, which makes it very effective for reaching customers. SMS marketing also allows you to be ultra-relevant to your customers, reaching specific people at specific moments. You can harness the transactional power of SMS marketing to build an opt-in audience and facilitate purchases as well as build awareness of a brand or an issue. By integrating SMS marketing with other marketing tools, including social media, events, email, and sales promotions, you can increase the effectiveness of your entire marketing program.

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SMS Marketing Use Cases for Your Business

Businesses use texting for a variety of purposes and marketing is one important application. Here are seven of the top SMS marketing use cases.

Promotional offers and coupons

Order confirmations and information

messages

User surveys or review requests

notification bell

New product or service notifications

Cart abandonment reminders

New blog or content updates

Easy Development and Integration

Top 3 reasons customers choose Plivo

Quality-based routing engine and other features to ensure the best deliverability across 200+ countries.

We’re not satisfied until you’re successful

Our consultative approach to engagement means we work with you every step of the way.

We build reliability into our platform

Behind the scenes, Plivo makes sure your communications get where they need to go every time.

Our complex applications are simple by design

We’re focused on keeping things simple for our users while allowing you to build complex applications.

Before You Hit Send — Plivo’s Guide to SMS Marketing Beyond the Message

There’s more to SMS marketing than what appears on the screen. Plivo has been sending SMS for over a decade on behalf of clients such as Byju’s, Zomato, and Mercado Libre. We’ve put together this guide to help you understand the different types of SMS content, available number types, and some regulatory pitfalls to avoid.

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SMS API

#1 in satisfaction among Twilio alternatives

June, 24
7 mins

Utilizing the Plivo SMS API, Fastboy’s GoCheckin app provides appointment reminders and marketing messages to over 10,000 beauty salon customers across the globe.

Read the blog
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