Plivo Empowers Branded Bridge Line to Reimagine Conference Calling
Countries and growing
Our customers rely on us to provide a sophisticated, but uncomplicated, communications experience, and we’re able to make that happen by integrating our customizable service offering with Plivo’s very reliable and high-quality voice API and carrier services.
Disruption and Innovation in a Crowded Market
Every professional is all too familiar with the shortcomings of most conference call services. Branded Bridge Line (BBL) set out to provide global businesses of all sizes with professional, reliable and affordable conference call lines that can be customized to fit a unique brand while eliminating the awkward issues experienced with traditional and “free” conference call services. BBL’s service supplies conference bridge numbers with advanced features including seamless access with no required pin codes and complete management and control of calls through an advanced intuitive user interface.
Until recently, operating a global telecommunications service of BBL’s scale was the purview of mammoth carriers and specialized service providers, all demanding expensive commitments to access unreliable and inefficient voice technology. Now, with the Plivo voice API as its platform, BBL is steadily gaining market share in this highly competitive space by removing the complications that inevitably lead to a negative conference call experience - endless prompts, confirmations, potential misdials, missing persons, etc. Instead, providing customizable features that enable something long thought impossible: efficient, engaging and effective conference calling.
Searching for a Feature-rich Voice API Solution
Upon launch, BBL’s development team examined a range of cloud telephony offerings to help create and maintain an affordable, global, feature-rich service that businesses could trust with mission critical communications needs. As application developers, the BBL team had no desire to immerse themselves in the complex world of telecommunications or lock themselves into long-term investments with global carriers. What they wanted was an accessible voice API, written in their chosen code (Python) and available to test without upfront costs so that they could focus on the value-added features needed to simplify conference calling. From there, they sought out a true partner that would not only supply local numbers for users around the globe, but also provide free 24/7 support to fit the around-the-clock nature of international businesses. Today, BBL’s traffic is transmitted over the Plivo API – the ideal platform for Branded Bridge Line and their customers.
“In 2015 alone, we’ve shifted almost all of our numbers to the Plivo platform and nearly tripled our overall usage,” said Graham Street, co-founder of Branded Bridge Line. “Our customers rely on us to provide a sophisticated, but uncomplicated, communications experience, and we’re able to make that happen by integrating our customizable service offering with Plivo’s very reliable and high-quality voice API and carrier services. We build the branded, feature-rich bridge lines our users love and Plivo handles the gory details. No contracts, no dealing with monolithic carriers and no downtime – it’s a better solution than we could have hoped for.”
Affordable and Reliable on a Global Scale
Now powered by Plivo, BBL helps deliver on the long-sought promise of IP-based communications: high-quality voice calls that deliver at a price that makes business sense. The Internet is awash in so-called free conference call services, but none can match the voice quality and reliability enabled through Plivo, or easily customize to meet specific industry needs like BBL. Yet the cost for a professional-grade conference call experience through BBL is as low as 1.7 cents/minute and includes toll-free access in more than 50 countries.
Feature-Rich and Customizable
To both stand-out in the competitive conference call space, and also offer customers a highly customized, brand-building experience, Branded Bridge Line depends on advanced features available only through the Plivo voice API platform. They include:
- Who's Talking Now - Rapid management of conference calls and participants through the web interface including the ability to mute an individual user.
- VIP rooms - Ability to create a “VIP room” in conjunction with a public conference call room and seamlessly join the rooms when appropriate.
- Nudge participants - Send a message or sound to individual participants to alert them.
- No Show Controls - Enables a moderator to dial a user’s phone number and link that user directly to the conference call.
“BBL continues to gain traction in part because it attracts businesses that might otherwise be priced out of the conference call market or forced to settle for inferior sound or dropped calls,” said Street. “Plivo’s voice API makes our calls sound great and connect consistently, and their carrier services ensure that we can set the most competitive rate while still maintaining a healthy margin.”
A Bridge to Growth
Branded Bridge Line has expanded rapidly in the past year and now maintains numbers all over the world on behalf of customers that range from small-to-medium sized businesses, including medical practices and law offices, to large scale webinar providers. BBL customers have the ability to add lines continuously and obtain new local numbers in any region where call participants might be, at costs that are a fraction of those presented by traditional telecom providers.
“Conference calls are a business necessity that are far too often impractical, inefficient and, at times, cost-prohibitive,” noted Tammie Childs, co-founder of Branded Business Line. “The goal in developing BBL was to offer high-quality conference calls that are more productive for all participants and more affordable for the average start-up or SMB. Plivo’s API and carrier services enable us to take all of the features of an expensive, high-infrastructure service, and make them available to users with limited budgets. Plivo helps us to deliver exactly what we promise: the best conference call service for your business.”